This week, we’re thrilled to have the legendary Lou Mongello back with us. Lou has mastered the solopreneur journey, transforming his passion for Disney into a thriving business and now he’s sharing his secrets in his new course, “Blueprint for Solopreneur Success.”

In this episode, Lou dives into what it takes to succeed as a solopreneur. From identifying your “why” to building a sustainable business model, Lou’s course is designed to guide you every step of the way. Whether you’re just starting out or looking to refine your strategy, this episode is packed with actionable insights and practical advice.

Key Highlights:

• Identifying Your “Why”: Lou emphasizes the importance of knowing your passion and what sets you apart in a crowded space. Your “why” is crucial in sustaining your motivation and driving your business forward.
• Building the Foundation: Learn how to lay the groundwork for your business with clear mission statements, differentiators, and strategies that align with your passion.
• Practical Tools and Tips: Lou shares his favorite tools and methods for staying organized and efficient. From Evernote to Ecamm, discover the resources that can help streamline your workflow.
• Avoiding Overwhelm: Lou’s course is designed to be accessible and manageable, with daily emails and worksheets that help you build your business step by step without feeling overwhelmed.
• Community and Support: The importance of surrounding yourself with supportive people and leveraging community to stay motivated and inspired.

Resources:

• Blueprint for Solopreneur Success: Check out Lou’s new course at loumongello.com – it’s only $7 and packed with valuable insights!
• Momentum Workshop: Learn more about Lou’s in-person event at loumongello.com/momentum.

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Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and

Join us for an eye-opening chat with the dynamic Lindsay Dollinger. Lindsay has successfully balanced a full-time teaching career while growing her coaching business. She shares her journey, strategies, and actionable tips for anyone looking to turn their passion into a thriving side hustle.

We explore:

• Balancing Act: Learn how Lindsay juggles teaching full-time and her business. She started small with a Facebook group, then added more as she grew confident.
• Time Management: Discover her secret for time-blocking and prioritizing income-generating activities. Lindsay emphasizes planning and being intentional with her time.
• Mindset Mastery: Hear about her mindset shift after a personal tragedy and how personal development helped her through tough times.
• Overcoming Challenges: Lindsay discusses the hurdles she faced, from time management to dealing with naysayers, and how she overcame them with strategic planning and mindset work.
• Goals and Vision: She shares her evolving goals, from teaching to fully diving into her business, while highlighting the importance of treating your side hustle with the respect it deserves.

Key Takeaways:

1. Start Small: Focus on one core offer before expanding.
2. Be Intentional: Prioritize tasks that bring the most results.
3. Mindset Matters: Personal development is crucial for growth.
4. Set Boundaries: Clear boundaries help balance work and side hustle.
5. Consistency is Key: Show up consistently to build credibility and success.

Resources:

• Lindsay Dollinger's Website: lindsaydollinger.com
• Purpose and Pixie Dust Podcast: Available on all major platforms

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

Join us for an insightful Social Media News Live episode as we explore "Essential LinkedIn Video Tips for Every Professional" with our expert guest, Louise Brogan.

During our discussion, Louise covers the importance of optimizing your LinkedIn profile, the best practices for using video, and how to create engaging content that resonates with your audience. She highlights the significance of keeping your profile updated, the value of adding video to your featured and experience sections, and the impact of LinkedIn's algorithm on your visibility.

Key Points:

• Optimizing Your LinkedIn Profile: Ensure your profile is up-to-date with a professional photo, a compelling headline, and a detailed about section focused on how you can help others.
• Utilizing Video on LinkedIn: Add videos to your featured section and experience section to showcase your expertise and engage your audience. Embed captions to make your videos accessible and consider the format (vertical vs. horizontal) that best suits your content.
• Engagement and Algorithm: Encourage engagement by creating content that sparks conversation. Regularly update and repost content to maintain visibility and train the LinkedIn algorithm to show your posts to a broader audience.
• Live Streaming and Interaction: Leverage live streaming to connect with your audience in real-time. Schedule your live events in advance to build anticipation and gather more attendees.

Resources:

• Louise Brogan's Website: louisebrogan.com
• LinkedIn Profile Optimization: Check out Louise's YouTube channel for tutorials on optimizing your LinkedIn profile and adding video content.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...

This week, Katie Fawkes and Natalie Burnett from The VHS Club discuss the ins and outs of starting a video podcast. These dynamic duos share their journey from childhood friends to video podcasting enthusiasts, offering a candid look at the challenges and triumphs of their creative venture.

Katie and Natalie kick off by recounting their initial hurdles, from overcoming perfectionism to managing technical aspects. Katie, a seasoned Ecamm user, discusses how familiarity with the tool eased their startup process, while Natalie, new to the scene, shares her apprehensions and how she tackled them.

• Overcoming Perfectionism: Katie and Natalie share their initial hurdles and how they overcame them to start their video podcast.
• Technical Setups: Recommendations for beginners on using familiar and user-friendly tools like Ecamm and YouTube.
• Audience Engagement: The importance of interactive elements and community feedback in growing a podcast.
• Consistency and Balance: Tips on maintaining a regular podcast schedule while balancing personal and professional commitments.
• Merchandise Store: How their Fourth Wall store has enhanced audience connection and support.

• The VHS Club Podcast: thevhsclubpod.com
• Fourth Wall: A platform for easily setting up a merch store.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from...

This week, we discuss the cutting-edge integration of Ecamm and Zoom with Doc Rock and Andy Carluccio. These experts share how this powerful collaboration transforms virtual meetings into professional broadcast-quality experiences.

Doc Rock dives into the capabilities of Ecamm's virtual camera, which allows you to bring all the features of Ecamm into Zoom, Teams, and other platforms. He explains how Zoom ISO further enhances this integration, enabling seamless audio mixing from Zoom into Ecamm.

Andy Carluccio discusses the user-friendly nature of this integration. Even those who aren't tech-savvy can easily use these tools, as everyone is familiar with Zoom. This makes it incredibly simple for guests to join and participate without any technical difficulties.

Throughout our conversation, Doc and Andy provide insights into the many applications of this integration, from enhancing live streaming and podcasting to remote production and webinars. They stress the significance of high production value in engaging your audience and delivering impactful messages.

• Ecamm and Zoom Integration: How the virtual camera and Zoom ISO enhance your virtual meetings.
• Ease of Use: The familiar interface of Zoom makes it simple for guests to join and participate.
• High-Quality Resolution: Business accounts can stream up to 1080p, ensuring clear and professional visuals.
• Boosting Engagement: Showcasing Zoom comments on screen can significantly increase viewer interaction.
• Versatile Applications: Perfect for live streaming, podcasting, remote production, and webinars.

• Ecamm - Ecamm and Zoom integration is available for Pro Accounts. Save 15% on your first purchase with code JEFF15.

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm...

In this episode, we unlock the secrets to supercharging your productivity with Kris Ward, founder of the "Win The Hour, Win The Day" philosophy. Kris, a leading productivity coach, shares her journey and top techniques to help you optimize your workflow and scale your business effectively.

In this episode, Kris discusses the pitfalls of traditional to-do lists and why they can actually hinder your productivity. She introduces the concept of the Signature Super Toolkit and explains how it can revolutionize your daily operations. Kris also talks about the importance of managing your calendar effectively and the impact of working at a deliberate pace.

Key Points:

• Abandoning traditional to-do lists for more effective productivity strategies.
• Utilizing Signature Super Toolkits to streamline workflows.
• The significance of managing your calendar like a time bank account.
• Why speed can actually hinder your productivity and how to combat it.
• The role of a well-structured team in accelerating business growth.

Resources:

• Free Gift from Kris: Free Gift from Kris
• Win The Hour, Win The Day podcast: Win The Hour, Win The Day

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

In this episode, we dive into the world of Pinterest with Kate Ahl, founder and CEO of Simple Pin Media. If you've ever wondered how to leverage Pinterest effectively for your business, this episode is a must-listen. Kate shares her expertise on the latest changes in Pinterest, strategies for integrating organic and paid content, and the benefits of Pinterest advertising.

• Pinterest Funnel: Understanding the Pinterest funnel from awareness to conversion, including the importance of warming up your audience.
• Current Trends: Insights on the latest trends in Pinterest marketing, including the relevance of SEO and the shift away from video pins.
• Organic vs. Paid: How to balance organic and paid content on Pinterest and the advantages of each.
• Lead Magnets: Tips for creating effective lead magnets and why a well-crafted landing page is crucial.
• Board Strategies: Best practices for naming and categorizing boards to optimize for the Pinterest algorithm.

• Simple Pin Media: Website
• Simple Pin Podcast: Podcast

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live...

Join us for an insightful conversation on Social Strategies with Tech featuring Katie Brinkley and Deirdre Tshien, discuss the intersection of AI and social media strategy. Learn how these experts leverage AI to streamline content creation while maintaining authenticity and effectiveness.

Katie Brinkley, a social media strategist with two decades of experience, introduces her innovative four-post strategy, designed to maximize engagement with minimal posting. She shares how her approach helps brands connect with their audience by creating content that converts, emphasizing quality over quantity. Katie also discusses how AI can aid in generating ideas and refining content while maintaining a human touch.

Deirdre Tshien, co-founder and CEO of CapSho, reveals the latest advancements in AI-powered content marketing. She explains how CapSho's Next Gen platform uses AI to create personalized content strategies, including Katie's four-post approach. Deirdre highlights the importance of intentional content creation and how AI can help entrepreneurs achieve their goals by enhancing efficiency without compromising authenticity.

Throughout the episode, Katie and Deirdre provide actionable tips for integrating AI into your social media strategy, ensuring your content stands out in a crowded digital landscape. Discover how to effectively use AI to elevate your social media presence and drive tangible results.

Key Points:

• Introduction of Katie Brinkley's four-post strategy for effective social media engagement
• How AI can streamline content creation while maintaining a human touch
• CapSho Next Gen: AI-powered platform for personalized content strategies
• Importance of intentional content creation to avoid contributing to content overload
• Tips for integrating AI into your social media strategy to achieve your business goals

Resources:

• Katie Brinkley - www.katiebrinkley.com
• CapSho - www.capsho.com
• Katie Brinkley's Book - www.katiebrinkley.com/book

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans