In this episode, Cass Duffill discusses four online revenue streams that can be used to increase sales and revenue in a business. The four revenue streams are high ticket offers, low ticket offers, memberships and subscriptions, and passive income. Cass provides insights and best practices for each revenue stream, emphasizing the importance of creating a meaningful experience for customers and delivering value. She also highlights the need for diversifying revenue streams to ensure long-term sustainability and growth.

Chapters
00:00 Introduction: The Importance of Sales and Revenue
02:08 Chapter 1: High Ticket Offers
07:24 Chapter 2: Low Ticket Offers
11:02 Chapter 3: Memberships and Subscriptions
16:15 Chapter 4: Passive Income
19:47 Chapter 5: Diversifying Revenue Streams

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Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

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In this episode, Cass Duffill discusses the importance of freebie funnels in growing your email list and boosting your visibility. She explains that freebie funnels are lead magnets that attract and nurture leads, ultimately turning them into clients. Cass provides tips on creating effective freebie funnels, such as offering something of value, delivering it in a way that suits your audience, and making it easy to understand and consume. She also emphasizes the importance of nurturing leads and building trust over time. Cass concludes by highlighting the various purposes of funnels, including lead generation, promoting offers, making sales, and building engagement.

Chapters
00:00 Introduction: The Power of Freebie Funnels
02:30 What is a Freebie Funnel?
05:09 Creating Effective Freebie Funnels
08:43 Delivering Freebies That Suit Your Audience
12:26 Nurturing Leads and Building Trust
16:00 The Versatility of Funnels
19:33 Conclusion: The Benefits of Freebie Funnels

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the concept of a standout framework or a signature framework for online businesses. She explains that a signature framework is a repeatable and deliverable process that helps businesses get results for their clients. Cass emphasizes that a framework needs to have purpose and cannot be just a word or acronym thrown onto social media tiles. She provides examples of frameworks she has used in her own business and gives three steps to create a standout framework. Cass also highlights the benefits of having a framework, such as setting your business apart, attracting the right clients, and boosting confidence.

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the concept of the 'knowledge bubble' and the importance of stepping outside of it to supercharge the growth of your business. She explains that while our personal knowledge and expertise are valuable, they can become constraints and limit our ability to innovate and scale.

Cass emphasizes the need to seek external knowledge, guidance, and advice from experts who have already walked the path. She also highlights the importance of implementing the acquired knowledge and tracking the results. Ultimately, expanding our knowledge bubble allows us to make a bigger impact and create a thriving business.

Takeaways

• Stepping outside of your knowledge bubble is crucial for the growth of your business.
• Seek external knowledge, guidance, and advice from experts who have already achieved what you aspire to.
• Implement the acquired knowledge and track the results to see the impact on your business.
• Expanding your knowledge bubble allows you to make a bigger impact and create a thriving business.

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill shares her personal journey of running a business while dealing with a chronic health issue. She emphasizes that personal challenges, such as managing a health condition, can actually become strengths in business. Cass provides tips on how to balance your business and health, including prioritizing self-care, creating a flexible schedule, delegating and automating tasks, and being honest about your needs and boundaries. She encourages entrepreneurs to integrate their personal experiences into their businesses and use them to provide unique insights and support for their clients.

Takeaways

• Personal challenges can become strengths in business.
• Prioritize self-care to maintain your health and well-being.
• Create a flexible schedule that accommodates your energy levels and health flares.
• Delegate and automate tasks to reduce your workload.
• Be honest about your needs and boundaries with your team and clients.
• Integrate your personal experiences into your business to provide unique insights and support for your clients.

Chapters
00:00 Introduction

03:50 Personal Health Story

09:01 Fear and Shame

13:16 Hiding Health Struggles

21:20 Balancing Your Business

25:33 Harnessing Challenges for Success

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass discusses five things that are not necessary for success in business. She debunks common misconceptions and provides advice on focusing on what really matters.

We will cover the need to have a perfectly executed plan, why you must use toxic selling traits right now, how you need to be constantly present on social media and why you must have the most expensive tech platforms, while making sure you keep everyone happy...... or will we....?

This episode will encourage you to prioritize your own goals and authenticity in order to achieve success on their own terms. Welcome to your permission slip to success on your own terms!

Chapters
00:00 Introduction: Five Things You Don't Need to Be Successful
02:27 Chapter 1: Debunking the Myth of the Flawless Plan
05:58 Chapter 2: Authenticity Over Toxic Sales Tactics
09:39 Chapter 3: Balancing Social Media Presence
13:01 Chapter 4: Affordable Tech Platforms for Success
14:49 Chapter 5: Embracing Your Own Path to Success

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

Hate marketing? You're not alone! Today we explore actionable strategies and insights on how to attract clients in a way that feels true to you, and ways to market your business that you might even enjoy!

Takeaways

• Marketing activities that align with personal values and strengths to create an authentic and enjoyable marketing experience.
• Authentic storytelling and personal connection to build your heart-centred business.
• Quality over quantity is key in marketing, and consistency is crucial for seeing results from marketing activities.

Chapters
00:00 Struggling with Marketing Alignment

07:40 Tailoring Marketing to Personal Strengths

11:47 Authenticity and Storytelling in Marketing

12:50 Your Personalised Marketing Blueprint - Quiz

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.

Takeaways

• Email marketing can be done with integrity and authenticity, focusing on building genuine connections and offering value to subscribers.
• The frequency of emails should strike a balance between staying top of mind and avoiding overwhelming subscribers.
• Personalization, storytelling, and value-driven content can make email marketing more engaging and less pushy.
• Open and click-through rates are important metrics to analyze and improve the effectiveness of email campaigns.
• Growing an email list with authenticity involves offering value in exchange for email addresses and respecting the subscriber's choice to opt-in.
• Balancing authenticity and sales goals in email marketing involves making genuine offers and prioritizing the client's needs over making a sale.

Chapters
00:00 Reimagining Email Marketing: Authenticity and Integrity

04:19 Best Practices for Engaging Email Marketing

09:20 Balancing Frequency and Engagement in Email Campaigns

14:02 Growing Your Email List with Authenticity

16:32 Improving Open and Click-Through Rates in Email Marketing

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy