In this episode of The A100 Podcast, host Colleen Gallagher is joined by Karley Cunningham, big thinker, creative strategist and founder of Big Bold Brand. Karley shares her unique journey from professional athlete to brand strategist and explains how her team helps purpose-driven organizations develop executable strategies that position them as leaders in their industry.

Key Highlights:

• The Athlete’s Mindset in Business: Karley discusses how her competitive athletic background, including being a former professional mountain biker, has shaped her structured, goal-driven approach to business and branding.

• Branding vs. Marketing: Karley emphasizes the difference between branding and marketing, highlighting that branding is about creating an authentic identity from the inside out, while marketing promotes that identity externally.

• The Surefire Strategy: Learn about Karley’s proven methodology for developing a brand that stands out. She explains how her process can help your association identify your unique value proposition, align with your core beliefs and communicate your mission effectively.

• Building Brands from the Inside Out: Karley explains why it’s critical for organizations to develop their brand based on their internal values and beliefs. She shares how this authentic approach creates alignment across leadership and members, ensuring the brand stands out in a crowded market.

Join us as Karley Cunningham shares actionable insights on building a strong, differentiated brand that resonates deeply with both internal stakeholders and external audiences.

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Tune in for more episodes packed with expert advice and strategies to help your association stand out in a sea of sameness!