In this insightful episode of The A100 Podcast, recorded live at ASAE's 2024 Annual Conference, host Meghan Henning sits down with Kerri McGovern, Senior Director of Membership at the Association of Corporate Counsel (ACC). Kerri shares how ACC is revolutionizing member engagement through innovative tools like the ACC 365 app, a standout success that has significantly improved communication and networking for ACC’s 46,000 members worldwide.

Key Highlights:

• The ACC 365 App: Kerri explains how the award-winning app has transformed member interaction by providing seamless access to newsfeeds, online communities and job board services—all at the members’ fingertips. The app’s continuous improvements, driven by member feedback, have made it an invaluable tool for engagement and career development.

• Innovative Onboarding: Kerri highlights ACC’s forward-thinking onboarding strategy, which breaks down tasks into manageable actions to better engage new members. The strategic use of data collection and email suppression ensures members get relevant, personalized experiences in their first 90 days.

• AI-Powered Personalization: Kerri dives into ACC’s use of AI to enhance newsletter personalization, ensuring members receive tailored content based on their specific interests and engagement patterns, all while navigating global privacy regulations like GDPR.

• Creating a Culture of Innovation: Kerri discusses how ACC fosters a culture of innovation within its team, continuously iterating on member services and embracing experimentation. Whether it’s implementing AI or leveraging behavioral insights from their app, ACC prioritizes staying ahead of the curve.

Join us as Kerri McGovern shares ACC’s journey of using technology and innovation to elevate member engagement and deliver exceptional value, offering practical takeaways for association professionals looking to enhance their own member services.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in for more episodes packed with innovative strategies and expert insights to drive your association forward!

Note: This episode was recorded live on the show floor at ASAE’s Annual Conference, and although we’ve minimized background noise, you may notice a few minor audio glitches.

In this insightful episode of The Association 100 Podcast, recorded live at ASAE's 2024 Annual Conference, host Meghan Henning sits down with Margaret Vitullo, PhD, CAE, Executive Director of the Linguistic Society of America (LSA). With over 16 months at the helm of LSA, Margaret discusses the challenges and opportunities facing scholarly societies and how they can adapt to the shifting association landscape.

Key Highlights:

• The Evolution of Scholarly Societies: Margaret outlines how traditional revenue models for academic associations—membership, meetings, and publications—are under pressure. She explains how the LSA is navigating these challenges while still advancing the scientific study of language.

• Transforming LSA’s Operations: From launching a new website and database to breaking fundraising records, Margaret shares how LSA has made significant strides in its centennial year, while also increasing member dues by 30%.

• Fractal Leadership Approach: Margaret introduces the concept of "fractal leadership," an innovative model based on shared community and responsibility at every level of an organization. She explains how this approach is helping LSA build a stronger sense of belonging and collaboration among its members, staff, and leadership.

• Revitalizing Member Engagement: Margaret highlights how LSA is creating new opportunities for linguists outside of academia through programs like LEXING, which focuses on linguists working in industry, nonprofits, and government sectors. These efforts are helping to expand the society’s influence beyond traditional academia.

• Empowering Committees and Staff: Drawing inspiration from leadership books such as Turn the Ship Around and The Art of Possibility, Margaret discusses how LSA is empowering committees and staff to take ownership of their roles and contribute to the association’s success.

Join us as Margaret Vitullo shares her journey in reinvigorating LSA through innovation, collaboration, and leadership, providing valuable lessons for association professionals looking to adapt and thrive in a rapidly changing environment.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in for more episodes filled with expert insights and strategies to help your association adapt and thrive.

Note: There are minor audio glitches due to background noise from the ASAE show floor. We’ve minimized these as much as possible to ensure a smooth listening experience.

Welcome to another episode of The A100 Podcast, where we’re joined by Stanley Pierre-Louis, President & CEO of the Entertainment Software Association (ESA). In this insightful conversation, Stan takes us through the dynamic world of video games and shares how ESA serves as the voice for the U.S. video game industry.

Key Highlights:

• Stan’s Career Journey: Stan traces his unique career path, from working in media and intellectual property law to leading ESA. He shares how his passion for media, technology, and the arts has shaped his leadership in the video game industry.

• The Role of ESA: ESA advocates for the video game industry and protects its economic and creative contributions. Stan explains how ESA supports its members in areas like free expression, intellectual property protection, and self-regulation.

• Economic Impact of Video Games: With over 190 million Americans playing video games and a $101 billion economic impact, Stan discusses ESA’s research and how data drives advocacy efforts. He also highlights the industry’s substantial contributions to the U.S. economy and job market.

• Advocacy and Policy Priorities: Stan dives into ESA’s top policy priorities, including AI, intellectual property, and digital wellness. He shares how ESA educates policymakers on the nuances of video game technology and advocates for thoughtful, common-sense regulations.

• Collaboration and Partnerships: Stan emphasizes the importance of partnerships in advancing the industry. From working with organizations like the AARP and the American Heart Association to global initiatives that highlight the social and emotional benefits of video games, ESA leverages collaboration to amplify its impact.

Join us as Stan Pierre-Louis shares valuable insights into the intersection of technology, creativity, and advocacy, providing actionable takeaways for association professionals looking to enhance their own advocacy and member engagement efforts.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in for more episodes filled with expert insights and innovative strategies to drive your association's advocacy and impact to new heights!