In this episode, Grace Hanson, Director of Enterprise Marketing at Eko Health, sits down to explore the human side of AI in medtech. She shares how Eko’s AI-powered stethoscope is detecting heart disease earlier and saving lives, translating that same innovative mindset to marketing. Grace gets real about the daily AI tools she relies on, from Zoom summaries to prompt engineering, and why most marketers are still on the sidelines. Learn how to use AI to amplify not replace your creativity, how to avoid the pitfalls of AI-generated content, and why being “well-read” is your ultimate competitive advantage in the age of automation.

Episode Breakdown:

00:00 – Cold Open: Why Medtech Adoption Is Still Broken

00:55 – Welcome Back to the Podcast

02:10 – Guest Introduction & Career Background

05:30 – Early Lessons From Building in Medtech

09:00 – The Biggest Misconception About Innovation

12:20 – Why Hospitals Resist New Technology

15:40 – Selling Into Healthcare: What Actually Works

19:10 – Founder vs Operator Mindset

22:30 – When Product-Market Fit Really Shows Up

26:00 – Scaling Too Early: The Most Common Startup Mistake

29:40 – Hiring the First 10 Critical Employees

33:10 – Board Management & Investor Expectations

36:30 – Go-To-Market Strategy That Fails Most Teams

40:00 – Why Distribution Beats Product

43:20 – Partnerships With Strategics: What to Watch For

46:40 – M&A Reality Check in Today’s Medtech Market

49:30 – Build-to-Buy vs Build-to-Scale

52:40 – Hard CEO Lessons Learned the Hard Way

56:00 – Advice for First-Time Founders

59:00 – What the Best CEOs Do Differently

01:02:10 – Final Thoughts & Industry Outlook

01:05:00 – Closing Remarks & Outro

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.

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#medtech #digitalhealth #medicaldevices #healthcareinnovation #healthtech

In this episode, we sit down with Dr. Michael Cetta (CEO) and Mark Zachary (COO) of Crimson Scientific. Hear how an ER doc's daily frustration with tangled EKG wires and adhesive electrodes led to a partnership with a visionary engineer from MIT. They break down why the 12-lead EKG process hasn't changed since 1938 and how their reusable, dry-electrode pad aims to make it faster, simpler, and more accurate. Learn about their regulatory pathway, why they're pivoting to ambulatory care as a beachhead, and the long-term vision of embedding additional sensors into their platform. This is a masterclass in medtech problem-solving, founder symbiosis, and reimagining a foundational diagnostic tool.

Episode Breakdown:

00:00- Intro – Why EKGs Are Still Broken in 2025

00:46- Welcome to The State of MedTech

01:48- Dr. Michael Cetta’s Journey: From Engineer to ER Physician

05:05- Life in Emergency Medicine & Scaling Healthcare Organizations

08:55- Meeting at MIT: The Birth of Crimson Scientific

11:48- Clinician + Engineer Co-Founder Dynamic

14:10- The Real Problem: Why Capturing an EKG Is So Frustrating

16:45- A 1938 Technology Still Used Today

18:55- Why Medtech Innovation Stagnates

21:10- How Big Is the EKG Market? (2M+ Per Day)

23:30- Reimagining the EKG: A New Form Factor

25:45- The Reusable ECG Pad Explained

28:30- Human-Centered Design Challenges in Medical Devices

31:00- Regulatory Pathway & FDA Strategy

34:10- Funding, Accelerators & Early Traction

37:10- Go-to-Market Strategy: Hospitals vs Ambulatory Care

40:50- Future Vision: Multi-Sensor Wearable Diagnostics

43:00- IP Strategy & Acquisition Potential

45:00- Final Thoughts & Where to Follow Crimson Scientific

47:00- Closing Remarks & Podcast Call-to-Action

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.

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#medtech #digitalhealth #medicaldevices #cardiology #healthcareinnovation #medtechindustry

In this episode, Moon Kang, Director of Growth Marketing at Showpad, dives deep into what it means to be a growth marketer in 2025. He talks about building systems that plug funnel gaps, why marketing must own the full customer journey, and how Showpad’s recent merger created the first AI-powered revenue effectiveness platform for field selling. Moon unpacks the "AI sandwich" method, the danger of AI without context, and why data analysis is the #1 skill for modern marketers. Tune in to learn how to bridge the gap between marketing and sales, accelerate pipeline velocity, and create a winning locker-room mentality across your revenue team.

Episode BreakDown:

00:00 – Cold Open: Why Growth Breaks in Medtech

00:55 – Welcome Back to the Show

02:20 – Introducing Moon Kang & Showpad

05:30 – What “Growth Marketing” Really Means Today

09:10 – Showpad’s Merger & Revenue Effectiveness Vision

13:00 – Why Sales & Marketing Still Don’t Align

17:10 – Field Selling: The Most Broken Go-To-Market Model

21:20 – Why Sellers Are Overloaded With Bad Tools

25:10 – AI Roleplay & Coaching for Sales Teams

29:30 – The Importance of Context in AI & Enablement

33:40 – The “AI Sandwich Method” Explained

38:00 – Demand Generation vs Demand Capture

42:10 – Why Marketers Must Be Data-Literate in 2025

46:30 – The Problem With Vanity Metrics & Attribution

50:20 – How Marketing Loses Influence in the C-Suite

54:10 – Marketing’s Role Across the Entire Funnel

57:40 – Post-Sale Marketing, Retention & Utilization

01:01:20 – Career Advice for Modern Marketers

01:04:40 – Final Thoughts on AI, Sales & Growth

01:07:20 – Closing Remarks & Outro

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.

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#medtech #digitalhealth #healthinnovation #aiinhealthcare #medicaldevices

In this episode, Ramin Mousavi,President, CEO, & Board of Directors at CathWorks, shares the inside story of how a small medtech company re-engineered coronary diagnostics and built one of the most innovative strategic partnerships in the industry. He dives into the early failures, the AI breakthrough that changed everything, and the lessons founders must learn about teams, trust, and timing.Whether you're building, fundraising, or preparing for acquisition, Ramin’s experience offers clear, actionable guidance for navigating the toughest decisions in medtech. Listen now.

Episode Breakdown:

00:00 – Cold Open: Why Coronary Disease Is Still Misdiagnosed

01:05 – Welcome to the Show + Guest Introduction

03:40 – Ramin Mousavi’s Background & Path Into Medtech

07:20 – Why He Chose Medtech Over Other Industries

10:30 – The Core Problem in Coronary Artery Disease

14:00 – Why Proven Technologies Struggle With Adoption

17:20 – CathWorks’ Wire-Free, Drug-Free Approach

20:30 – Competitive Landscape & Image-Based Physiology

24:00 – Clinical Validation & Real-World Adoption

27:00 – Medtronic Partnership: Build-to-Buy Explained

30:30 – Turning Early Product Failure Into AI Success

34:00 – Cutting Analysis Time From 20 Minutes to 2

37:20 – Commercial Strategy: Co-Promotion vs Full Sales Force

41:00 – Startup vs Strategic: Speed, Scale & Tradeoffs

44:30 – How Today’s Medtech M&A Environment Really Works

47:40 – Founder Mistakes in Strategic Partnerships

50:30 – Hardest CEO Lessons: Talent & Decision-Making

53:40 – What It Truly Means to Be a CEO

56:30 – Final Advice for Founders & Operators

58:00 – Closing Thoughts & Outro

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.

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#medtech #aiinhealthcare #digitalhealth #medicaldevices #healthcareinnovation

In this episode, Christian Espinosa, Founder & CEO of Blue Goat Cyber, pulls back the curtain on the urgent, under-the-radar crisis in medtech: cybersecurity. He shares his powerful journey from selling his first cyber business to a life-threatening blood clot that changed his path and why medical devices saved his life, but also inspired his new mission.We explore why founders leave cybersecurity as an afterthought and how that one mistake can delay your launch by a year or even get you FDA-rejected. Christian gives a masterclass in device vulnerabilities, from firmware flaws and ransomware beachheads to the terrifying concept of “data poisoning” in AI-enabled tools.Listen to learn why a hospital network is a “hostile environment,” how to embed security from the requirements phase, and the actionable steps every medtech founder must take now before it’s too late.

Episode Breakdown

00:00- Intro:The rise of MedTech cybersecurity

00:57- Live from LSI USA Summit

02:10- Meet Christian Espinosa, Founder & CEO of Blue Goat Cyber,

03:13- Near-death experience that shifted his mission

05:16- Why MedTech founders misunderstand cybersecurity

06:52- The “silent killer”: vulnerabilities that delay FDA clearance

08:40- Software, firmware & hardware vulnerabilities explained

10:51- How physical ports become cybersecurity threats

12:13- High-risk device categories (BCI, IVD, implantables, robots)

14:52- How attackers actually target medical devices

17:10- Cybercrime economics: ransomware, scanning & exploits

18:51- Cyber warfare & national-level threats to healthcare

20:30- Hospitals as hostile environments for devices

21:42- When founders should start cybersecurity planning

22:35- Cybersecurity vs. regulatory vs. quality big misconception

23:40- AI/ML security risks: model attacks & data poisoning

25:12- Interoperability risks: PACS, imaging & data integrity

26:00- Next steps for founders – what to do after this episode

27:10- Where to find Blue Goat Cyber

28:00- Final message + how to support the show

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.

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