Episode breakdown:

00:00 – The Hidden Problem in Medtech Feedback

02:16 – From Bing + Netflix to Medtech: Sasi’s Journey

04:17 – The Missing Link in Voice of Customer

08:01 – How Fanvoice Works for Busy Surgeons + Reps

10:17 – Sales as a Strategic Feedback Channel

14:29 – Small Sample, Big Signals: AI Pattern Recognition

16:40 – Sentiment Analysis = Real-Time Product Intelligence

20:22 – Avoiding Slow Burn Failures Through Fast Feedback

26:06 – Consumer-Grade UX Expectations Are Here

28:48 – The Worst Feedback System in Hospitals Today

31:56 – Event-Based Feedback for Early-Stage Startups

34:14 – Automating CRM Insights from the Field

38:19 – From Bookkeeping to Strategy: What PMs Should Really Do

41:06 – Final Thoughts + CTA

Showpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtech

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Episode breakdown:

00:00 – Why AI agents are misunderstood—and underused in healthcare

02:47 – What separates automation, AI, and agents

06:19 – Which industries are deploying AI agents best

08:15 – Overestimating AI: what it *can’t* do yet

10:06 – The wildest use case Jelani’s built: full browser automation

12:56 – AI avatars + loneliness + aging populations = a new medtech opportunity

16:44 – HIPAA-compliant SMS agents for healthcare companies

19:32 – How AI agents triage, qualify, and hand off leads to sales

23:23 – Why prompting is the new programming language

28:13 – Can agents activate field reps based on LinkedIn engagement?

31:02 – AI agentic systems for R&D and clinical education

34:02 – How to identify *where* to deploy your first agent

37:42 – The AI hospital in China: 42 agents, 10K patients diagnosed

38:54 – Why every medtech company will need a simulation department

41:51 – AI agents as education tools for sales and clinical training

46:08 – Where to start: building your AI strategy the right way

Showpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtech

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.

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Episode breakdown:

00:00 – What’s Wrong with Traditional Endoscopy

03:19 – Bryan’s Path: Law, VC, MIT Startups → Medtech CEO

07:50 – Why Endoscopy Is Ripe for Disruption

11:10 – Breaking Down the Endoscopy Market TAM

13:48 – Starting with Sports Med: Why That Matters

16:30 – Why Pristine Is Betting Big on ASCs

18:33 – The $100K Problem Hospitals Don’t Talk About

19:27 – Real Barriers to Adoption (And How They’re Overcoming Them)

24:34 – Scopes by Subscription: The Medtech Business Model Shift

32:24 – A First Look at the Summit Scope

34:17 – Can Consumer Tech Meet Surgical Standards?

37:19 – Supply Chain Strategy + Tariff Risk

39:25 – What a Cloud-Connected OR Hub Actually Does

44:02 – Flexible Endoscopy and a $56B Market Opportunity

48:26 – Hardware Roadmap: Laparoscopy and Lighting Breakthroughs

50:45 – Business Model Innovation vs. Tech Leadership

53:19 – Where to Find Pristine Surgical in 2025

Showpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtech

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Episode breakdown:

00:00 – From Chicago Roots to Stanford MBA: Laura’s Unlikely Path

03:19 – Why SI-BONE Was Her First Medtech Role

06:55 – Sabbatical, Reflection, and Finding Purpose in Patient Impact

09:13 – What It Took to Become CEO After Being CFO

11:35 – Leading SI-BONE Through Its IPO

14:43 – The Reimbursement Playbook Behind Their Success

16:41 – Defending a Category Against Fast Followers

19:22 – Why SI-BONE Invested in Risky RCTs (and Won)

22:35 – Building the Data Company: Over 160 Peer-Reviewed Studies

26:17 – Crossing Into Profitability in 2024

32:14 – What’s Next: Breakthrough Devices and New Market Expansions

37:30 – Why SI-BONE Expanded Into Pain Management

43:32 – Managing Surgeons’ Reactions and Staying Mission-Aligned

47:04 – The Leadership Myth That Laura Doesn’t Believe In

51:39 – Real Advice for Female Leaders in Medtech

55:22 – You Can Have It All—But Not All At Once

Showpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtech

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.

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Episode breakdown:

00:00 – Why Spine Still Struggles with Innovation

03:41 – Gabriel’s Journey: From Farmhouse Birth to Gates Think Tank

06:48 – What Working With Bill Gates Taught Him About Scale

09:31 – The Problem with Surgical Visibility (And Proprio’s Fix)

13:27 – How Proprio’s Tech Differs from AR, Navigation, and Robotics

16:18 – Real-Time Guidance Without Fiducials

23:18 – Proprio’s Beachhead Market: Spine and Beyond

26:06 – “AI-Complete” in Surgery: What That Actually Means

30:57 – Where Proprio Shines Most in Spine

30:03 – Redefining Surgical Training with Surgeon’s Eye View

40:07 – Why Open Platform Partnerships Will Win

44:42 – Microsoft, Unity & the Future of AI Surgery Platforms

47:49 – What’s Next for Proprio in 2025

Don’t Let Cybersecurity Risks Delay Your Medical Device Premarket Approval. Check out BlueGoatCyber.com

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.

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Episode breakdown:

00:00 – Intro

03:11 – What is TechMed?

06:00 – Building from data first

15:43 – Why AI adoption in healthcare lags

22:01 – What makes a dataset proprietary

28:11 – Why traditional sales and marketing fail

46:33 – Why VC is struggling—and how TechMed fits

55:18 – The rise of wearables and implants

1:02:39 – What company will be the next Intuitive Surgical?

1:11:55 – How TechMed can attract elite talent

Don’t Let Cybersecurity Risks Delay Your Medical Device Premarket Approval. Check out BlueGoatCyber.com

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.

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Episode breakdown:

00:00 – Declining Birth Rates and the Rise of Fertility Tech

01:08 – Founding Illumicell: Oil, Rocket Science & AI Meet Reproduction

03:20 – From Azerbaijan to McKinsey: Jeyla’s Path to Medtech

06:42 – Fertility Deserts in the U.S. and the Accessibility Gap

10:09 – The Real Cost and Toll of IVF on Women

12:48 – Sperm Health as a Predictor of Longevity and Disease

15:47 – Funny & Wild Founding Stories: Market Research in Clinics

21:42 – Illumicell’s Proprietary Imaging and 3D Autofocus

26:22 – The Fertility Tech Business Model: Cash Pay and B2B Focus

32:41 – Strategic Partnerships and Platform Vision

34:50 – Beyond Fertility: Building the Fluid Diagnostics Portfolio

39:25 – From Data to Deals: Insights, DTC, and Biotech Opportunities

42:31 – Clinical Advisors, Harvard Lab Installs & What’s Next for Illumicell

Don’t Let Cybersecurity Risks Delay Your Medical Device Premarket Approval. Check out BlueGoatCyber.com

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.

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Episode breakdown:

00:00 – Why Cybersecurity is a New FDA Blocker

02:50 – Meet Blue Goat Cyber: Medtech-Only Cybersecurity

04:18 – FDA’s 2023 Final Guidance on Cybersecurity

07:00 – 68% of Devices Are Network Connected (Here’s the Risk)

09:45 – Why Retrofitting Security Fails

13:30 – FDA Risk Management: ISO 14971 vs TIR5717:10 – Secure Software Dev: IEC 62304 & Who Actually Follows It

20:08 – Is ISO 27001 Enough? What the FDA Actually Wants

25:53 – Most Common Deficiency: Insecure Design

30:30 – Blue Goat’s 5-Phase Submission Strategy

36:30 – Hidden Costs of Submitting Late (Cyber ROI)

40:00 – When to Engage Cyber Experts (and What Happens if You Don’t)

Don’t Let Cybersecurity Risks Delay Your Medical Device Premarket Approval. Check out BlueGoatCyber.com

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.

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