Episodios

  • Episode 9 Part 2: Ryan Coulter - Building the Category & Owning the Pocket
    Mar 29 2023

    Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 9 Part 2, Ryan Coulter, the James Brand, joins to discuss breaking trail in the ‘everyday carry’ category- including pocket knives and carabiners. He talks about utilitarian values while expanding the portfolio outside of just ‘outdoorsy’ sharp knives.

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    40 m
  • Episode 9 Part 1: Ryan Coulter - Aligning the Brand Mission
    Mar 29 2023

    Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 9 Part 1, Ryan Coulter, the James Brand, joins to discuss how his experiences at Burton and Nike influenced how he runs his EDC accessories brand. ‘Modern Minimal Everyday Carry’ has become not just a phrase but a mission. Also, he advocates for an entrepreneur to have a varied number of experiences in the corporate world to learn different models to running a brand and creating a brand mission. 

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    31 m
  • Episode 8 - Part 2: Brad Neathery - Honoring Partnerships & Stewarding Creation
    Mar 15 2023

    Brad Neathery, Oak and Eden, joins to discuss the importance of partnerships and honoring your partners’ skillsets when building a brand under a shared vision. In addition, when it comes to branding, giving creatives the space to operate and produce amazing content.

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    38 m
  • Episode 8 - Part 1: Brad Neathery - Leaning Into Customer-Driven Creativity
    Mar 15 2023

    Brad Neathery, Oak and Eden, joins to discuss using past wisdom learned with his print publication Modern Huntsman to tell novel stories. Positioning and perception is crucial to whether or not a brand succeeds, particularly in the whiskey industry. It’s a combination of a quality product and unique branding, with an emphasis on functionality not just aesthetics. In addition, he talks of how a 1/1 bottle idea led to a test kitchen in Texas, and a customer driven portfolio.

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    37 m
  • Episode 7 - Part 2: Alex Realmuto - Autonomy Leads to Strategic Prosperity
    Mar 1 2023

    Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 7 Part 2, Alex Realmuto, Founder and CEO of Rubik’s Agency, discusses the growth methodology at his agency, focusing on leveraging technologies to allow his team to be strategic and provide a boutique level of care to clients.

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    31 m
  • Episode 7 - Part 1: Alex Realmuto - Wholistic Growth Marketing Through Integrity & Brand Extension
    Mar 1 2023

    Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 7 Part 1, Alex Realmuto, Founder and CEO of Rubix Agency,  joins to discuss how his agency interacts with brands and utilizes affiliate marketing & complimentary partnerships in performative PR.

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    34 m
  • Episode 6 - Part 2: Paul Ferrago - Customer Retention & Guaranteeing Accessibility
    Feb 15 2023

    Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 6 Part 2, Paul Ferrago, Founder of Ace Marks, joins to discuss the challenges of customer acquisition and how the pandemic influenced Ace Mark's growth strategy. The Buy Back program allows customers to keep returning and earning credit while donating lightly used dress shoes to programs that help those in need return to the workforce.

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    22 m
  • Episode 6 - Part 1: Paul Ferrago - Kickstarting to Get Off the Mark
    Feb 15 2023

    Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 6 Part 1, Paul Ferrago, Founder of Ace Marks, joins to discuss the inception of his D2C shoe company and the challenges of generating publicity for a new brand, including a successful Kickstarter campaign in 2016.

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    23 m