• Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

  • Jun 28 2024
  • Duración: 45 m
  • Podcast

Striking a balance between brand and performance marketing with Mayur Gupta (Kraken) Por arte de portada

Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

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  • Resumen

  • Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about:

    • Switching careers from engineering to marketing
    • The four eras of marketing
    • How to balance brand and performance, including a behind the scenes of the F1 sponsorship
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