• Product marketing to $15M ARR | Tomasz Niezgoda (Surfer)

  • Aug 6 2024
  • Duración: 1 h y 39 m
  • Podcast

Product marketing to $15M ARR | Tomasz Niezgoda (Surfer)

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  • Resumen

  • What happens when an SEO tool can't compete in SEO?

    That's what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer's Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland.

    In this episode, you'll learn:

    - How to excel at product marketing

    - Why Surfer does 1:1 onboarding calls (with EVERY client)

    - Tracking customer responses to onboarding

    - The benefit of educational videos - Where you should be distributing your webinars

    - What the brand got out of redisigning their homepage

    - Should you create a brand bible?

    - Why SaaS certifications are valuable to clients and companies

    - The secret to making your AI content actually good

    _________________________________________________

    If you enjoyed this episode, please subscribe!Where to find Tomasz:

    LinkedIn: https://www.linkedin.com/in/niezgoda-tomasz/

    Website: https://surferseo.com/


    Where to find Tim:

    LinkedIn: https://www.linkedin.com/in/timsoulo/

    X: @timsoulo

    Website: https://www.timsoulo.com/

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