If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.

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Jeffrey Mayer is the Managing Director, US, and Head of Product at DanAds, which is an industry leading provider of self-serve technology. They power fully automated, and white-labeled self-serve infrastructure that enables global media owners like Roku, Spotify, Paramount, Zillow, WSJ, and more to support advertisers interested in buying ad inventory through owned tools. During our conversation Jeffrey discusses the importance of self-service tools and their growth over the years, how publishers are using AI automation to drastically reduce costs, and the impact of ad platform fragmentation.

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Connect with James and Daniel!

• LinkedIn:
  • James: https://www.linkedin.com/in/jamesborow/
  • Daniel: https://www.linkedin.com/in/danieldruger/
• Twitter:
  • James: https://twitter.com/jamesborow
  • Daniel: https://twitter.com/ddruger

Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.

———

Gokul Rajaram has been an integral part of the digital ad ecosystem for more than 20 years. He was a product leader on Google’s AdSense, product director of ads at Facebook, and is on the boards of The Trade Desk, Pinterest, and Coinbase among others.

Gokul now invests in early-stage technology startups and partners with founders to help them build enduring companies. As he puts it, he’s “an investor and company helper”. This is one of the most thought provoking episodes of Taking Inventory. Hear Gokul talk about one of the biggest mistakes founders and early stage companies make, how the role of board members is changing, similarities among the great leaders he’s worked with, and much more.

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Connect with James and Daniel!

• LinkedIn:
  • James: https://www.linkedin.com/in/jamesborow/
  • Daniel: https://www.linkedin.com/in/danieldruger/
• Twitter:
  • James: https://twitter.com/jamesborow
  • Daniel: https://twitter.com/ddruger

Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.

———

Andrew Covato, Founder and CEO of Growth by Science and former measurement lead at Netflix, Meta, Snap, and Google, returns to the podcast to provide an update on the measurement trends that advertisers need know and what big and small companies can do to improve their measurement today.

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Connect with James and Daniel!

• LinkedIn:
  • James: https://www.linkedin.com/in/jamesborow/
  • Daniel: https://www.linkedin.com/in/danieldruger/
• Twitter:
  • James: https://twitter.com/jamesborow
  • Daniel: https://twitter.com/ddruger

Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!