E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts.

Something, however, I see time and time again is that the most surefire way to achieve one’s goals is to take the longcut.

This means doing something one enjoys and sticking with it daily (or several times a week) - for years.

Nobody is so dumb they won’t figure things out given enough time.

But when you go from “opportunity” to “opportunity” you have to start anew each time.

This episode is my rant on this.

I give an example of a friend who built a company streaming music for pets on YouTube. He built it for 10 years with no outside funding and sold it for tens of millions of dollars.

I give the example of myself - one year ago I was plateauing and almost gave up. But I believed if I stuck with it, I would figure it out.

And I give a cautionary tale of a founder who was too eager to get to goals quickly, raised a bunch of money without doing proper due diligence, and got nothing when the company he worked for years to build was acquired.

Slow is smooth, smooth is fast.

Take the longcut.

My social media posting strategy (as mentioned in the episode): https://edwardsturm.com/articles/social-media-posting-strategy/

00:00 Persistence
00:04 A Friend's Success Story
02:04 The Reality
02:21 The Longcut vs. Shortcuts
04:25 Lessons from The Terminal List
07:41 My Social Media Journey
11:35 Sticking with It
13:44 Conclusion

#entrepreneurship #persistence #motivation #consistency

The Edward Show. Your daily content marketing podcast: https://edwardsturm.com/the-edward-show/