There is always something simple you can do to get more of your website visitors to click, call, email, download... In this punchy and direct session, 27-year copywriter Steven Lewis will give you three of them. You don't need to be a copywriter to implement them or have any web development skills. These are things any business owner or marketing manager could do.

Ever been asked to put together your "client avatar" then wondered what the hell to do with it? In this short session, copywriter Steven Lewis will use a case study to show you how to turn client insights into persuasive copywriting.

Afterwards, Steven answers two listener questions, including how to charge for copywriting.

A copywriter looks at three essential writing tips for anyone who wants to write more persuasively. You'll be surprised by how much difference you can make to the effect of your writing with just three techniques. And you don't have to be a copywriter to pull them off.

Improving your website conversion rate is simpler than you think. In this Stand Out Session from Taleist, direct response copywriter Steven Lewis shares some easy copywriting tips that can make your conversion rate skyrocket. All without breaking a sweat. We'll also be answering your copywriting and digital marketing questions live.

Many businesses unknowingly cause prospects to resist choosing them. Are you accidentally doing something that has your prospects going elsewhere? Finding and removing those obstacles is our tip of the week. Also, we answer questions live about copywriting, digital marketing, persuasion and writing with influence.

00:00 - Introduction
01:16 - Simple storytelling tips
06:23 - How to come up with blog post topics
12:57 - How can you use market research to know your customers
17:20 - How often should you change the words on your website
19:31 - What common marketing practices are no longer working
22:10 - What would you consider when writing a website for a coach or trainer
27:01 - A/B testing: Big changes or small changes?