Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business.

When you undermine your own credibility, you're not being humble. You're actively telling potential clients not to trust you, and worse, you're attracting discount-seekers while premium clients move on to someone who seems more confident.

In this episode, I'm breaking down what your website apologies are really costing you and why your site probably doesn't need the complete teardown you've been dreading.

We'll explore the difference between a website glow-up and a full rebuild, plus I'll share specific, strategic improvements you can make right now—without hiring a designer or spending months on the project. It's time to share your link without commentary and let your website work for you.

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EPISODE 166.
Read the show notes and view the full transcript here: https://erinollila.com/stop-apologizing-for-your-website/

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Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online.

Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content.

If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business.

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EPISODE 165.
Read the show notes and view the full transcript here: Coming Soon

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Get to know our guest expert, Emily Gertenbach
Emily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology.

When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way.

Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing.

Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other.

In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other.

I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this.

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EPISODE 164.
Read the show notes and view the full transcript here: Coming Soon

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish?

The answer is no.

Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience.

In this episode, I'm walking you through my two-stage editing process for AI-generated content. You'll learn how to use in-tool refinement to improve AI's output before you even start manual editing, how to review content for messaging, voice, story flow, and style, and—most critically—how to fact-check everything before it goes live.

Sound good? Then let's start talking copy.

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EPISODE 163.
Read the show notes and view the full transcript here: Coming Soon

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on.

But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested.

In this episode of Talk Copy to Me, I'm showing you how AI can make content repurposing faster and more strategic than ever before.

I'll walk you through bi-directional repurposing (yes, you can go from short-form to long-form content too), share specific workflows you can use right away, and give you the exact prompts and context you need to get quality results from AI tools.

You'll learn how to choose which content is worth repurposing, how to maintain your voice across different formats, and—most importantly—what mistakes to avoid so you're not just churning out mediocre content.

This isn't about letting AI run wild with your messaging; it's about using it strategically to maximize the ROI on content you've already validated.

You in? Great! Let's start talking copy.

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EPISODE 162.
Read the show notes and view the full transcript here: Coming Soon

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could actually use AI as a brainstorming partner?

If you did the foundation work from last week's episode, your AI actually knows your business well enough to help you think through bigger challenges.

In this episode, we explore how to brainstorm strategically with AI—not just content topics, but messaging angles, audience concerns, and potential blind spots in your approach.

And don't worry, I also cover AI's significant limitations that most people ignore, like its built-in biases and tendency to tell you what you want to hear. The goal is using AI to think more thoroughly while staying in control of all strategic decisions.

You in? Great, let's start talking copy.

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EPISODE 161.
Read the show notes and view the full transcript here: Coming Soon

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is better prompts, but that's like thinking good copy just means better grammar.

You're missing the entire strategy layer underneath.

In this episode, I explore why AI training fails for most business owners and how working with a copy coach can solve the real problem. We'll talk about developing the strategic foundation your AI actually needs, from specific brand voice definitions to clear audience insights, and why this approach improves all your marketing, not just AI-generated content.

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EPISODE 160.
Read the show notes and view the full transcript here: Coming Soon

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!

Ever wondered what professional copy feedback actually looks like? I'm taking you inside a real copy coaching session to show you the detailed feedback process, collaborative revision sessions, and co-writing moments that transform rough drafts into compelling copy.

See exactly how the collaboration works in this episode of Talk Copy to Me.

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EPISODE 159.
Read the show notes and view the full transcript here: https://erinollila.com/what-is-copy-coaching-really-like

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!