In this week’s episode of "Talking Travel Marketing," we focus on how to attract luxury travellers through marketing and social media. We identify common pitfalls and key signs that show whether a hotel or travel business truly embodies luxury. Learn practical tips for maintaining a luxurious image across all touchpoints, including your social media channels.

Links + Resources:

Chanel www.chanel.com | @chanelofficial

LVMH www.lvmh.com | @lvmh

Gucci www.gucci.com | @gucci

Prada www.prada.com | @prada

Airelles www.airelles.com | @airellescollection

Ampersand Travel www.ampersandtravel.com | @ampersand_travel

Brunello Cucinelli www.brunellocucinelli.com | @brunellocucinelli_brand

Have any questions? Contact us, we’d love to hear from you:

www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com

www.wearecerita.com | Valerie@wearecerita.com

This week, on “Talking Travel Marketing", we unpack the intricacies of social media marketing metrics. Not all metrics are created equal, and we'll help you identify which ones truly matter depending on whether you're focusing on brand awareness, engagement, or conversions. Tune in to discover how to optimise your social media presence and gain clarity on what works—and what doesn’t—on your accounts.

Have any questions? Contact us, we’d love to hear from you:

www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com

www.wearecerita.com | Valerie@wearecerita.com

What are some of the main issues travel businesses and hotels are facing on social media right now? In this episode of "Talking Travel Marketing," we dive into the most frequent social media challenges that clients and potential clients bring to us, and provide quick, actionable insights on how to address them. Tune in for valuable tips and strategies!

Links + Resources:

Farrow & Ball www.farrow-ball.com | @farrowandball

@paddy_od_1

Have any questions? Contact us, we’d love to hear from you:

www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com

www.wearecerita.com | Valerie@wearecerita.com

How do you make every marketing pound count when budgets are tight? In this episode of "Talking Travel Marketing", we break down the process of creating a strategic marketing roadmap. We cover conducting thorough channel analyses, setting achievable goals, and how to prioritise your marketing efforts accordingly. Tune in to hear our insights and advice!

Links + Resources:

Auberge Resorts www.aubergeresorts.com | @aubergeresorts

Aman Resorts www.aman.com | @aman

Bujera Fort www.bujerafort.com | @bujerafort

Have any questions? Contact us, we’d love to hear from you:

www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com

www.wearecerita.com | Valerie@wearecerita.com

Curious about whether your hotel or travel business really needs to be on social media? In this debut episode of "Talking Travel Marketing," we explore the necessity of a social media presence, discuss strategies for businesses with limited resources, and examine the potential consequences of staying off social media. Tune in to hear our thoughts and insights!

Have any questions? Contact us, we’d love to hear from you:

www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com

www.wearecerita.com | Valerie@wearecerita.com

This is the Talking Travel Marketing Podcast with Ellie Boulstridge, founder of Chiron Hotel Consulting and Valerie Merut, founder of Cerita. This podcast is for you if you are the marketing manager or the owner of a travel company or hotel. In each episode, we dive into one of the most frequently asked marketing questions, sharing our thoughts and insights to help you get the most out of your marketing.