That Amazon Ads Podcast  Por  arte de portada

That Amazon Ads Podcast

De: Stephen Noch and Andrew Bailiff
  • Resumen

  • There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
    Stephen Noch and Andrew Bailiff
    Más Menos
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Episodios
  • Is ACOS a Vanity Metric? (Part 1)
    Jul 2 2024

    Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 57 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

    ---------- CHAPTERS: 00:00 – Introduction 00:19 – Title Card 00:25 – Understanding the misunderstood metric 01:38 – Is ACOS a vanity metric? 03:20 – Case Study 05:03 – Why ACOS doesn’t look like it correlates to ACOTS? 07:10 – Why Ad type allocation matters? 11:00 – Both have Ad Cost hence the correlation 12:30 – Linear regression analysis 14:00 – Average benchmark of Ad sales to Total sales 15:45 – Pearson Correlation Coefficient 16:30 – Part 1 summary 18:03 – Final thoughts and what to do 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    Más Menos
    20 m
  • How to Audit an Amazon PPC Account
    Jun 25 2024

    Episode 56

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

    Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9


    ----------

    CHAPTERS:

    00:00 – Introduction

    00:45 – Title Card

    01:10 – A rant against a 3rd grader’s homework

    01:21 – How to properly audit an Amazon PPC account in an 11-step framework

    01:50 – Why this matters? Importance and why you should listen to us.

    05:41 – Past year’s stats

    06:21 – Audit process and the close rate

    07:58 – Fun fact

    09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9

    10:10 – AdLabs Campaign Audit Checklist

    10:37 – Rundown of the 11-step framework

    12:50 – Account audit slide deck and how to use it

    17:07 – Slide deck giveaway

    18:20 – Product level efficiency levels or overall ad investment levels

    21:36 – Drop comments below for more in-depth episodes.

    22:06 – Placements

    25:53 – Bid Management

    29:19 – Search Term Reports

    30:16 – Separating Tactic Allocations

    31:45 – Campaign Structure

    35:31 – Targeting Mix

    36:48 – Budget Management

    38:28 – Use of Ad Types

    41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/

    41:49 – Dayparting Opportunities

    43:00 – Listing Optimization

    45:56 – On a final note


    🔗Connect with Stephen & Andrew:

    Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/

    🎙️Follow That Amazon Ads Podcast:

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/


    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast


    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast


    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    Más Menos
    48 m
  • Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen)
    Jun 18 2024

    Episode 55

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/


    ----------


    CHAPTERS:

    00:00 – Introduction

    01:07 – What is PickFu

    3:02 – Journey and milestones

    04:59 – Refining audiences

    05:36 – Case Study 1: Tanking Sales

    08:28 – Case Study 2: Pricing Point

    10:17 – What makes a good split test?

    13:38 – Split Testing Sponsored Brands Ads Creatives

    16:12 – Beyond just Amazon and main images

    18:13 – Quick turnaround time

    18:40 – Quality consumer panels and system

    19:53 – Survey panels: Profitable or not?

    20:14 – Audience applications

    21:57 – Determining the weakest points of conversion

    26:44 – The best way to connect with Justin

    27:01 – https://www.pickfu.com/

    27:30 – Exclusive deals for TAAP subscribers

    28:01 – A life lesson

    29:25 – Podcast conclusion and key takeaways

    🔗Connect with Stephen & Andrew:

    Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/

    🎙️Follow That Amazon Ads Podcast:

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast


    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

    Your feedback means the world to us and helps us improve the show.

    If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    Más Menos
    31 m

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