Episodios

  • Transitioning from 1P Vendor to 3P Seller on Amazon (with Ruben Alikhanyan)
    Jul 30 2024

    Episode #61 of @ThatAmazonAdsPodcast


    In this week's Amazon Advertising deep dive, Stephen and Andrew sit down with Ruben Alikhanyan, the mastermind behind PAS Agency, to unravel the complexities of 1P vs 3P.
    Confused about Amazon Vendor Central and Seller Central?
    This episode is your golden ticket to understanding the differences.
    Discover how to leverage both models for maximum Amazon advertising success.
    Learn expert strategies for Amazon Advertising, Amazon PPC, Amazon SEO, Amazon product listing optimization, and Amazon brand building.
    Don't miss out on this essential knowledge for dominating the Amazon marketplace.


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    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

    ----------

    CHAPTERS: 00:00 - Prologue 00:20 - Title Card 00:26 - Introduction 01:25 - Key benefits of Vendor and Seller Central 02:50 - Brand Protection 04:23 - Switching from 1P to 3P and vice versa 07:04 - Strategies to get Amazon to cut Purchase Orders 08:30 - A risky proposition, having both 1P and 3P 10:05 - Does Amazon punish sellers from leaving 1P 13:00 - Other Vendor Central perks 15:05 - Why would anybody do 1P in the first place? 18:07 - Difference between 'ships from' and 'sold by' 19:47 - Final piece of advice


    🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #thatamazonadspodcast #amazonads #amazonadvertising #amazonppc #amazonppctips #VendorCentral #sellercentral #amazonfba #AmazonExperts #ecommerce #onlinebusiness #PASAgency #AmazonAdvertisingTips

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    23 m
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 1)
    Jul 23 2024

    Grow Your Amazon Brand to $1 Million in 1 Year (Part 1!)

    Episode 60 of That Amazon Ads Podcast

    NEW EPIC SERIES!

    Stephen Noch and Andrew Bailiff reveal the strategies to scale an Amazon brand from $6,500 to $100,000 monthly in sales! This episode is packed with actionable tips on Amazon PPC (Sponsored Products, Sponsored Brands, Display Ads) for beginners & veterans alike. Learn from the experts & take your Amazon Advertising to the next level!

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    Get your FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

    Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

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    CHAPTERS: ========== 00:00 – Prologue 00:20 – Title Card 00:25 – Introduction 02:09 – No shaving till $100K. 03:30 – What’s in store for you for this adventure 04:27 – Step 1: The Audit 06:25 – The Monthly Performance Tracker 10:14 – A closer look at the ad console 13:00 – The essential reports 16:23 – Aggregating placements data using AdLabs vs manual 26:27 – Separating the branded vs non-branded campaigns 27:07 – Optimizing placements 30:18 – Importance of negating ASINs and Product Targeting 32:00 – Checking and cleaning up for any misattribution 34:06 – The proper way to setup single-keyword campaigns 35:33 – Structuring campaigns 36:00 – Total Performance Tab 39:58 – We’ve only just begun 44:00 – Summary 45:48 – Epilogue ==========

    🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/

    🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

    👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #thatamazonadspodcast #amazonpodcast #sponsoredproducts #sponsoredbrands #sponsoreddisplay #amazonadvertising #amazonadsforbeginners #amazonadvertisements #amazonadvertisingstrategy #amazonadsstrategy #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

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    47 m
  • How To Rank Better on Amazon with Data Dive CEO - Brandon M. Young
    Jul 16 2024

    Episode Number 59 of That Amazon Ads Podcast

    Struggling to rank on Amazon? This podcast episode with Data Dive CEO Brandon Young is your secret weapon! Discover how keyword research, performance & conversion rates skyrocket your organic ranking with Data Dive's powerful tools. Learn from the experts Stephen Noch and Andrew Bailiff on what affects your listings and PPC campaign's success!


    Get our FREE Amazon PPC bid optimizer
    Join our FREE Discord community of Amazon PPC managers
    Sign up for That Amazon Ads Masterclass
    Get your FREE Amazon PPC Audit
    Brandon Young on Linkedin
    Brandon Young on Facebook
    Data Dive
    Seller Systems ---------- ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbai... 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that... Spotify: https://podcasters.spotify.com/pod/sh... YouTube: https://www.youtube.com/@ThatAmazonAd... 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
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    31 m
  • Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs)
    Jul 9 2024

    Is ACOS a Vanity Metric? ACOS vs ACOTS



    Episode 58

    Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric.

    Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns.

    In this episode, we'll cover:

    • Relation between ACOS and ACOTS.
    • How to use Target ACOS to control ACOTS.
    • Practical optimization tips

    Want to master ACOS and dominate your Amazon Ads? Subscribe for more in-depth strategies and Amazon Ads insights!

    Get our FREE Amazon PPC bid optimizer:

    https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers:

    https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass:

    https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit:

    https://forms.gle/vFvMSRAqoHwyadXB9

    ---------- CHAPTERS: 00:00 – Prologue

    00:17 – Intro

    01:03 – Part one recap

    03:30 – How about ACOTS? Is it a Vanity Metric?

    04:05 – See you next week

    04:19 – ACOS and ACOTS synergy

    09:00 – Taming ACOTS with ACOS

    15:13 – Key decisions when making optimizations

    20:38 – ACOS and ACOTS at a SKU level

    26:05 – Free Tip

    29:40 – Ensuring accuracy

    33:23 – Final note

    🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/


    🎙️Follow That Amazon Ads Podcast:

    LinkedIn:

    https://www.linkedin.com/company/that-amazon-ads-podcast/


    Spotify:

    https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

    YouTube:

    https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

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    34 m
  • Is ACOS a Vanity Metric? (Part 1)
    Jul 2 2024

    Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 57 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

    ---------- CHAPTERS: 00:00 – Introduction 00:19 – Title Card 00:25 – Understanding the misunderstood metric 01:38 – Is ACOS a vanity metric? 03:20 – Case Study 05:03 – Why ACOS doesn’t look like it correlates to ACOTS? 07:10 – Why Ad type allocation matters? 11:00 – Both have Ad Cost hence the correlation 12:30 – Linear regression analysis 14:00 – Average benchmark of Ad sales to Total sales 15:45 – Pearson Correlation Coefficient 16:30 – Part 1 summary 18:03 – Final thoughts and what to do 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

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    20 m
  • How to Audit an Amazon PPC Account
    Jun 25 2024

    Episode 56

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

    Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9


    ----------

    CHAPTERS:

    00:00 – Introduction

    00:45 – Title Card

    01:10 – A rant against a 3rd grader’s homework

    01:21 – How to properly audit an Amazon PPC account in an 11-step framework

    01:50 – Why this matters? Importance and why you should listen to us.

    05:41 – Past year’s stats

    06:21 – Audit process and the close rate

    07:58 – Fun fact

    09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9

    10:10 – AdLabs Campaign Audit Checklist

    10:37 – Rundown of the 11-step framework

    12:50 – Account audit slide deck and how to use it

    17:07 – Slide deck giveaway

    18:20 – Product level efficiency levels or overall ad investment levels

    21:36 – Drop comments below for more in-depth episodes.

    22:06 – Placements

    25:53 – Bid Management

    29:19 – Search Term Reports

    30:16 – Separating Tactic Allocations

    31:45 – Campaign Structure

    35:31 – Targeting Mix

    36:48 – Budget Management

    38:28 – Use of Ad Types

    41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/

    41:49 – Dayparting Opportunities

    43:00 – Listing Optimization

    45:56 – On a final note


    🔗Connect with Stephen & Andrew:

    Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/

    🎙️Follow That Amazon Ads Podcast:

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/


    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast


    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast


    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    Más Menos
    48 m
  • Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen)
    Jun 18 2024

    Episode 55

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/


    ----------


    CHAPTERS:

    00:00 – Introduction

    01:07 – What is PickFu

    3:02 – Journey and milestones

    04:59 – Refining audiences

    05:36 – Case Study 1: Tanking Sales

    08:28 – Case Study 2: Pricing Point

    10:17 – What makes a good split test?

    13:38 – Split Testing Sponsored Brands Ads Creatives

    16:12 – Beyond just Amazon and main images

    18:13 – Quick turnaround time

    18:40 – Quality consumer panels and system

    19:53 – Survey panels: Profitable or not?

    20:14 – Audience applications

    21:57 – Determining the weakest points of conversion

    26:44 – The best way to connect with Justin

    27:01 – https://www.pickfu.com/

    27:30 – Exclusive deals for TAAP subscribers

    28:01 – A life lesson

    29:25 – Podcast conclusion and key takeaways

    🔗Connect with Stephen & Andrew:

    Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/

    🎙️Follow That Amazon Ads Podcast:

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast


    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

    Your feedback means the world to us and helps us improve the show.

    If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

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    31 m
  • What Should My Starting Bids be on Amazon PPC?
    Jun 11 2024

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

    ----------

    CHAPTERS:

    00:00 – Introduction

    01:03 – Poll Results

    2:03 – Getting them right, right from the start

    04:52 – Overview

    06:20 – Method 1: The Amazon suggested bids

    09:16 – Method 2: The start low and inch up

    10:30 – Thoughts on placement modifiers

    12:56 – Method 3: The (Account) Average CPC

    15:09 – Pseudo RPC Method

    16:51 – Method 4: The Converting CPC

    18:52 – What does not work?

    20:00 – How to make it work?

    24:30 – Case Study: Zero-dollar CPC (zero clicks, 1 order)

    26:17 – Ad Labs / Destination Ad group’s Target CPC

    26:38 – How Revenue Per Click helps in 2 bid optimization scenarios

    26:54 – On high AcoS keyword

    28:25 – Use Target CPC of destination ad group

    31:20 – Best approach

    32:07 – Sidenote: Bulk Sheet

    33:42 – Final thoughts


    🔗Connect with Stephen & Andrew:

    Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/

    🎙️Follow That Amazon Ads Podcast:

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast


    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

    Your feedback means the world to us and helps us improve the show.

    If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    Más Menos
    36 m