In this episode of the ThatContentNerd Podcast, we dive into a hard truth about business that many entrepreneurs struggle to accept: if you're selling to everybody, you're selling to nobody. We explore why niching down is crucial for your business success and how it helps you attract the right audience. Using relatable analogies and personal experiences, we break down the importance of targeted messaging and how it can transform your business. Listen in as we discuss the benefits of focusing on a specific audience, understanding their unique needs, and speaking directly to their mindset.

1. The Importance of Niching Down:

   • Generalists vs. Specialists: Why specialists get paid more and how this applies to your business.
   • The risk of being too broad in your messaging and how it alienates potential customers.

2. Relatable Examples:

   • Using doctors as an analogy to explain the value of specialization.
   • Personal example of why a general Bible study for moms wouldn’t appeal to a single, alternative mom.

3. Targeted Marketing:

   • How to tailor your messaging to attract your ideal customer.
   • The significance of reflecting your target audience in your marketing materials.

4. Mindset Matters:

   • Speaking to the mindset of your audience and why it's crucial for engagement.
   • An example of following a vegan bodybuilder despite not fitting her target demographic.

5. Practical Steps for Niching Down:

   • Questions to ask yourself to narrow down your target audience and offer.
   • The importance of identifying the specific problem your offer solves.

6. Actionable Advice:

   • Exercises to help you focus on your main offer and understand your audience's demographics and psychographics.
   • How to create content that speaks directly to your ideal customer's needs and mindset.

• James Wedmore: Insights on identifying the problem your offer solves.
• Colin Boyd: Podcast episodes discussing the importance of understanding your audience's mindset.

Don’t miss last week's episode for more foundational business advice. Remember, niching down might seem intimidating, but it’s a game-changer for consistent sales and business growth. Do the work, understand your audience, and watch your business thrive!

• Instagram: @ThatContentNerd
• Website: ThatContentNerd.com
• Email: hello@thatcontentnerd.com

Ready to take your business to the next level? Join our Bible Based Business Workshop for exclusive coaching, courses, and more to help you create a Christ-centered business that works for you. Learn more and sign up here.

I’m getting real about a common frustration – feeling like you're doing all the things but still not seeing the results you want. I share my own experiences and insights on why this happens and what you can do to start seeing real progress in your business. If you’re tired of spinning your wheels and ready for some tough love, this episode is for you.

Bible Based Business Workshop: https://thatcontentnerd.com/biblebiz/

Biz Bundle: https://thatcontentnerd.myflodesk.com/mf5d6kz01d

Key Takeaways:

1. Identify Real Work vs. Busy Work: Are you spending time on tasks that feel productive but don’t actually move the needle? I break down the difference between real work and busy work, and why focusing on sales-driving activities is crucial.

2. Tough Love Moment: It’s time for some honesty. Are you avoiding the tasks that truly matter? I share my struggles and the importance of pushing through discomfort to reach your goals.

3. Focus on the Essentials: Building a successful business requires doing things you might not enjoy, like creating content or crunching numbers. I emphasize the need to prioritize these tasks to see real results.

4. God’s Calling and Hard Work: Building a business aligned with your faith doesn’t mean avoiding hard work. Embrace the responsibilities that come with your calling and trust that it will be worth it.

5. Practical Tips and Strategies: I offer actionable steps to refocus your efforts on income-generating activities. Whether it’s engaging in social media, going live, or direct outreach, I provide strategies to help you drive sales and growth.

If you're a faith-filled business owner, this is a MUST.

Foundations Waitlist: https://thatcontentnerd.com/foundations

Customer Journey Guide: https://thatcontentnerd.myflodesk.com/journey Content that Pops: https://thatcontentnerd.com/pop

Super Simple Engagement Guide: https://thatcontentnerd.com/engagement

ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership

The Social Nerd: https://thatcontentnerd.com/thesocialnerd

The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd

Instagram: https://www.instagram.com/thatcontentnerd/

Twitter: https://twitter.com/thatcontentnerd

It's already DAY 5! Time to keep yourself accountable and freaking GO FOR IT.

Foundations: https://thatcontentnerd.com/foundations

Customer Journey Guide: https://thatcontentnerd.myflodesk.com/journey

Content that Pops: https://thatcontentnerd.com/pop

Super Simple Engagement Guide: https://thatcontentnerd.com/engagement

ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership

The Social Nerd: https://thatcontentnerd.com/thesocialnerd

The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd

Instagram: https://www.instagram.com/thatcontentnerd/

Twitter: https://twitter.com/thatcontentnerd

Time for day 4! You're going to put together everything you've learned into an executable plan!

Foundations: https://thatcontentnerd.com/foundations

Customer Journey Guide: https://thatcontentnerd.myflodesk.com/journey

Content that Pops: https://thatcontentnerd.com/pop

Super Simple Engagement Guide: https://thatcontentnerd.com/engagement

ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership

The Social Nerd: https://thatcontentnerd.com/thesocialnerd

The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd

Instagram: https://www.instagram.com/thatcontentnerd/

Twitter: https://twitter.com/thatcontentnerd

Day 3 of the challenge. Time for ACTION!

Foundations: https://thatcontentnerd.com/foundations

Customer Journey Guide: https://thatcontentnerd.myflodesk.com/journey

Content that Pops: https://thatcontentnerd.com/pop

Super Simple Engagement Guide: https://thatcontentnerd.com/engagement

ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership

The Social Nerd: https://thatcontentnerd.com/thesocialnerd

The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd

Instagram: https://www.instagram.com/thatcontentnerd/

Twitter: https://twitter.com/thatcontentnerd

Time for Day 2 of biz breakthrough challenge. Get ready to set some EPIC goals!

Foundations: https://thatcontentnerd.com/foundations

Customer Journey Guide: https://thatcontentnerd.myflodesk.com/journey

Content that Pops: https://thatcontentnerd.com/pop

Super Simple Engagement Guide: https://thatcontentnerd.com/engagement

ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership

The Social Nerd: https://thatcontentnerd.com/thesocialnerd

The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd

Instagram: https://www.instagram.com/thatcontentnerd/

Twitter: https://twitter.com/thatcontentnerd

Welcome to day 1 of the challenge! Grab a notebook because this is gonna be GOOD!

Foundations: https://thatcontentnerd.com/foundations

Customer Journey Guide: https://thatcontentnerd.myflodesk.com/journey

Content that Pops: https://thatcontentnerd.com/pop

Super Simple Engagement Guide: https://thatcontentnerd.com/engagement

ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership

The Social Nerd: https://thatcontentnerd.com/thesocialnerd

The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd

Instagram: https://www.instagram.com/thatcontentnerd/

Twitter: https://twitter.com/thatcontentnerd