• The 10 Rules of Highly Effective Pricing with Danilo Zatta

  • May 26 2024
  • Duración: 22 m
  • Podcast

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The 10 Rules of Highly Effective Pricing with Danilo Zatta

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  • Danilo Zatta visits the podcast again to discuss his best seller book called The 10 Rules of Highly Effective Pricing. Dan discusses why pricing should be a CEO priority at every organization. He then details how to disseminate a culture of profit and how pricing plays a critical role in it. Dan also talks about value and the three key types of value products and services typically have. And finally Dan discusses the typical pricing landscape post-Covid and why the pricing function is one of the fastest growing and most sought after disciplines in today's business. I hope you'll enjoy it.

    Dan's best seller book, The 10 Rules of Highly Effective Pricing is a five-star book on Amazon and can be purchased here: https://a.co/d/axJj2a7
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