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Jude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property management companies and how to conquer resident retention. Jude shares real-life data from Flamingo studies while highlighting the opportunity for multi-family to look to other industries, like software, to challenge our benchmarking norms. We guarantee you will walk away from this episode ready to tackle brand and retention opportunities within your organization.

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Austin Clem, Senior Solutions Specialist from Rent, joins Chris and Anne to discuss how to use TikTok ads and geo-fencing to boost brand awareness, drive leads, or maintain occupancy. Austin gives his expert advice on success metrics to use and what platforms and strategies to use based on occupancy numbers, budget, and property type.

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In this episode, Chris and Anne discuss how marketers can reshape the conversation around online reputation with operations teams to demonstrate the impact on NOI. Bonus: Chris talks about his favorite strategies for driving positive reviews!

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Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand that improves financial success.

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Chris and Anne discuss how we use Average Follow Up, in our every day marketing programs.

Tips on how to use this KPI
Why we use this KPI
How we change our Marketing Spend based on this KPI
How operations is involved in our discussions of this KPI

Produced by Carlos Marquez

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Chris and Anne discuss using a traditional operational KPI for our marketing program. Join us for a great discussion on how to market vacant units and how to have the discussion of vacant units with the rest of the operations team.

Produced by Carlos Marquez

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In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix. This includes the value of ILS sources, what metrics we measure for success, and how to balance your marketing mix. Bonus: Chris talks about how he is using data to take calculated risks with his marketing strategy.

Produced by Carlos Marquez

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Your Hosts Anne Baum and Christoper Johnson introduce themselves and talk multifamily marketing. They focus as a marketer - back to basics.

Why they started The Apartment Department.

How they are wrapping up the year.

What are they working on right now.

What is something you did this year that you are really proud of.

Produced by Carlos Marquez