Welcome back to another exciting episode of "The Art of Making Things Happen" with your dynamic hosts, Steve D Sims and Jon Benson. In today's episode, we delve deep into the world of compelling copywriting and the art of creating Video Sales Letters (VSLs) with none other than Jon Benson himself, a pioneer in the field.

Jon shares invaluable insights on why leading with customer benefits is crucial, the pitfalls of rhetorical questions, and the complexities of crafting engaging, long-form content. We’ll explore Jon's journey in breaking down language for effective communication, the evolution of AI in replicating human creativity, and how Benson AI simplifies the copywriting process without relying on cumbersome prompts.

Expect to hear about Jon's revolutionary approach where he transformed the landscape of VSLs back in 2006, merging advertising acumen with neuro-linguistic programming techniques to create compelling narratives. Jon also discusses the future of AI in copywriting, emphasizing that while AI is a powerful tool, understanding fundamental human psychology remains irreplaceable.

So, tune in, share your thoughts, and don’t forget to subscribe as we uncover how to disrupt, connect, and grow in the ever-evolving landscape of copywriting and beyond. This is "The Art of Making Things Happen," where we don’t play it safe, we make things happen!

https://bnsn.ai

Welcome to another exciting episode of "The Art of Making Things Happen with Steve Sims." Today, we're diving into the world of denim with a phenomenal guest, Trinidad Garcia III. An American fashion designer and former Marine Corps veteran, Trinidad has taken his lifelong passion for blue jeans and turned it into a powerful mission. From his early fascination with denim as a child to his academic journey at FIDM, and his deep dives into denim history in Japan and Amsterdam, Trinidad explores what makes an authentic American blue jean.

In this episode, Steve and Trinidad discuss his brand's unique commitment to producing jeans made entirely in the USA, the challenges of launching during a pandemic, and the importance of authenticity. We'll hear how Trinidad's innovative designs are making waves from biker culture to high fashion, including a special collaboration with Frankie Loyal from the Mayans TV series. Get ready to be inspired by Trinidad's relentless pursuit of quality, tradition, and American craftsmanship in the realm of fashion. Tune in to discover how one man's dedication to denim is shaping a lifestyle brand that stands for much more than just jeans.

https://trinidad3.com/

Welcome to The Art of Making Things Happen with Steve Sims. In this eye-opening episode, Steve tackles the controversial topic of tipping culture in America and what he calls the "disease of entitled tipping." Steve shares his recent experiences shopping for jeans and hardware, where he received helpful service without any expectation of a tip. However, his trip to a coffee shop left him frustrated when the barista, who provided minimal service, automatically flipped the screen to start the tip at 20%. Steve questions why we've strayed from rewarding genuine service and instead succumbed to peer pressure and guilt when it comes to tipping. He argues that this sense of entitlement is unique to America and worries that if we don't address it now, it will only worsen over time. Join Steve as he challenges us to rethink our tipping habits and advocates for a return to appreciating and rewarding exceptional service.