Welcome back to another exciting episode of "The Art of Making Things Happen" with your dynamic hosts, Steve D Sims and Jon Benson. In today's episode, we delve deep into the world of compelling copywriting and the art of creating Video Sales Letters (VSLs) with none other than Jon Benson himself, a pioneer in the field.

Jon shares invaluable insights on why leading with customer benefits is crucial, the pitfalls of rhetorical questions, and the complexities of crafting engaging, long-form content. We’ll explore Jon's journey in breaking down language for effective communication, the evolution of AI in replicating human creativity, and how Benson AI simplifies the copywriting process without relying on cumbersome prompts.

Expect to hear about Jon's revolutionary approach where he transformed the landscape of VSLs back in 2006, merging advertising acumen with neuro-linguistic programming techniques to create compelling narratives. Jon also discusses the future of AI in copywriting, emphasizing that while AI is a powerful tool, understanding fundamental human psychology remains irreplaceable.

So, tune in, share your thoughts, and don’t forget to subscribe as we uncover how to disrupt, connect, and grow in the ever-evolving landscape of copywriting and beyond. This is "The Art of Making Things Happen," where we don’t play it safe, we make things happen!

https://bnsn.ai

Welcome to another exciting episode of "The Art of Making Things Happen with Steve Sims." Today, we're diving into the world of denim with a phenomenal guest, Trinidad Garcia III. An American fashion designer and former Marine Corps veteran, Trinidad has taken his lifelong passion for blue jeans and turned it into a powerful mission. From his early fascination with denim as a child to his academic journey at FIDM, and his deep dives into denim history in Japan and Amsterdam, Trinidad explores what makes an authentic American blue jean.

In this episode, Steve and Trinidad discuss his brand's unique commitment to producing jeans made entirely in the USA, the challenges of launching during a pandemic, and the importance of authenticity. We'll hear how Trinidad's innovative designs are making waves from biker culture to high fashion, including a special collaboration with Frankie Loyal from the Mayans TV series. Get ready to be inspired by Trinidad's relentless pursuit of quality, tradition, and American craftsmanship in the realm of fashion. Tune in to discover how one man's dedication to denim is shaping a lifestyle brand that stands for much more than just jeans.

https://trinidad3.com/

Welcome to The Art of Making Things Happen with Steve Sims. In this eye-opening episode, Steve tackles the controversial topic of tipping culture in America and what he calls the "disease of entitled tipping." Steve shares his recent experiences shopping for jeans and hardware, where he received helpful service without any expectation of a tip. However, his trip to a coffee shop left him frustrated when the barista, who provided minimal service, automatically flipped the screen to start the tip at 20%. Steve questions why we've strayed from rewarding genuine service and instead succumbed to peer pressure and guilt when it comes to tipping. He argues that this sense of entitlement is unique to America and worries that if we don't address it now, it will only worsen over time. Join Steve as he challenges us to rethink our tipping habits and advocates for a return to appreciating and rewarding exceptional service.

Welcome to The Art of Making Things Happen with Steve Sims! In today's episode, I'm joined by a very special guest and close friend, finance expert Pam Prior.

Now, I know what you're thinking - finance isn't the most exciting topic. In fact, most people tend to avoid talking about money altogether. But that's exactly why this conversation is so important.

Pam has an incredible knack for breaking down complex financial concepts in a way that's easy to understand and even entertaining. We dive into some of the biggest obstacles that hold people back from taking control of their finances, like fear, shame, boredom with numbers, and just not seeing the relevance.

But this isn't your typical dry discussion about spreadsheets and tax codes. Pam shares fascinating insights into the generational mindsets around money, drawing from her years of experience working with entrepreneurs. We talk about why even highly successful business owners often struggle with basic financial management, and the critical importance of seeking out professional guidance.

Whether you're a seasoned entrepreneur or just starting out, I guarantee you'll come away from this episode with valuable nuggets of wisdom you can apply right away. Pam is truly a wealth of knowledge, as evidenced by her amazing books "Your First CFO" and "Founder to Exit."

So sit back, grab your favorite beverage (Pam might suggest an IPA), and get ready to have your mind opened about the world of finance. This is definitely a conversation you won't want to miss. Let's jump right in!

Welcome to another electrifying episode of "The Art of Making Things Happen with Steve Sims." Today, we're thrilled to bring you an insightful conversation with Tommy Mello—an inspiring entrepreneur who transformed his humble beginnings in the garage door industry into a multi-million-dollar enterprise. Tommy shares his boundless excitement for his future, including his upcoming marriage, while remaining focused on personal growth and helping others flourish.

Join us as Tommy delves into the importance of resilience in the face of online criticism, the tremendous value of a supportive inner circle, and the power of real-life experiences over social media hype. You'll hear about his deep commitment to his employees, continuous self-improvement, and the significance of impactful personal branding beyond financial success.

Tommy also reveals his aspirations for a $15 billion valuation for his company, his hustle to learn the trade, and the invaluable lessons he gathered from mentors. He discusses his upcoming event, "Freedom 24," and the importance of setting meaningful goals, mastering business skills, and fostering a career-oriented mindset within the skilled trades industry.

This episode is packed with actionable insights on leadership, mentorship, and the art of making a lasting impact. So tune in, subscribe, and get ready to be inspired by Tommy Mello's relentless drive and extraordinary journey. Let's make things happen!

Welcome to another episode of "The Art of Making Things Happen with Steve Sims." In today's fascinating conversation, Steve sits down with Benny Fisher, an inspiring entrepreneur with a compelling journey in the roofing business and beyond. Benny shares his unique marketing strategies, the importance of personal branding, and his approach to business systemization.

Together, they delve into the power of content creation, the value of learning from industry leaders like Gary Vee, and the impact of entrepreneurial communities.
Benny opens up about his personal struggles, including a pivotal turning point in 2017, the challenges brought on by COVID-19, and how these experiences fueled his drive to find greater purpose. From discussing practical life skills often missing in education to the evolution of social media and its role in modern entrepreneurship, this episode is packed with insights. They explore the motivations behind starting mastermind groups, the necessity of transparency with customers, and the crucial difference between entrepreneurs and "wantrepreneurs."

Join us as we navigate the complexities of entrepreneurship, the importance of selective sharing, and the drive to disrupt, connect, and grow. Don't forget to subscribe and share the podcast, and stay tuned for a dynamic conversation that promises to inspire and educate.

Welcome to another enlightening episode of "The Art of Making Things Happen with Steve Sims." Today, we're honored to have Hollis Carter, the co-founder of Baby Bathwater, join us in celebrating its ten-year anniversary. In this compelling conversation, Hollis shares his journey of fostering authentic and supportive relationships in the entrepreneurial world. We'll dive into the importance of trusting one's instincts, the pitfalls of quick endorsements, and the need to thoroughly vet relationships.

Hollis and Steve discuss the critical challenges entrepreneurs face as their businesses grow, emphasizing the necessity of effective delegation and surrounding oneself with the right people. They also explore the transformative power of genuine connections, the struggle with imposter syndrome, and the value of authentic interactions at networking events.

Don't miss out on their insights about the importance of community, financial literacy, and showing up authentically. Plus, get a sneak peek into Baby Bathwater's upcoming anniversary event in Hilton Head, South Carolina. Tune in for an episode filled with wisdom, inspiration, and actionable advice to help you disrupt, connect, and grow in both life and business.

Welcome to another insightful episode of *The Art of Making Things Happen with Steve Sims*. Today’s guest is none other than John Gafford, an influential figure in the real estate industry and a key player in transforming how agents and clients navigate this dynamic field. Join us as John delves into the importance of providing exceptional value and support to clients and agents, discussing comprehensive services and innovative programs at his company, Simply Vegas.

We’ll explore how John’s dedication to customer service, informed by his background in the restaurant industry, elevates real estate standards and the significance of personal branding for agents. We also touch on the complexities of the real estate marketplace, the impact of changes in buyer agent commissions, and the influx of so-called "lottery agents."

John shares insights from his own podcast journey, details about his upcoming book, and provides valuable tips on leveraging online reviews to build trust. Get ready for an episode packed with wisdom on branding, mentorship, the future impact of AI, and the power of being a trusted advisor in real estate. Plus, we’ll discuss the groundbreaking lawsuit against big real estate firms and what it means for the future of the industry. Don't miss this opportunity to gain valuable knowledge from one of the best in the business.

Be sure to stick around till the end – as always, Steve has some powerful advice on disrupting the norm, making meaningful connections, and growing in your entrepreneurial journey. Let's dive in!