What if you could never lose on a sales call again - even when prospects say no?

Most salespeople approach calls with one goal: get the sale or appointment. When that doesn't happen, they feel rejected and start avoiding the phone altogether.

In this episode, Art reveals the "Secondary Objectives" strategy that turns every conversation into a win. Whether you're building rapport, gathering intelligence, or learning about their decision process - you'll discover multiple ways to succeed on every call.

Plus: A simple 3-call challenge that will eliminate call reluctance and transform how you approach prospecting forever.

This tactical mindset shift comes straight from Art's Ultimate Sales Professional course and has helped thousands of salespeople become truly rejection-proof.

In this second part of Art's exclusive mastermind session recorded on a Mediterranean cruise, four extraordinarily successful entrepreneurs reveal the mindset shifts, identity traits, and beliefs that took them from startups to multimillion-dollar exits.

Meet the panel:

• Tim Murphy - Built Presidential Pools from cleaning pools to 35,000+ pools and the largest pool builder in the US
• Tim Barone - Grew Vantage Mobility from $5M to $350M in wheelchair accessible vehicles
• Darren Wellborn - Scaled his civil engineering startup to 500+ engineers across 6 locations
• Louis Basil - Co-founded Wildflower Bread Company, growing from home kitchen recipes to 16 restaurant locations

You'll discover:

✓ Why thinking of work as "fun" rather than work changes everything

✓ The "zero debt" philosophy that eliminated fear and accelerated growth

✓ How to hire people smarter than you (and why most entrepreneurs struggle with this)

✓ The power of giving employees "a piece of the action" and why it creates unstoppable momentum

✓ Why "refusing to fail" doesn't mean avoiding risk—it means the opposite

✓ The mindset shift from "running in the business" to "running the business"

✓ How authenticity and curiosity become competitive advantages

Key insight: These leaders didn't just build companies—they built cultures where employees became family, customers became advocates, and even competitors became allies.

Whether you're a solopreneur, sales professional, or building a team, these battle-tested insights will shift how you think about success, leadership, and what it really takes to dominate your market.

Part 1 (Episode 314) covered their strategies and tactics. Part 2 reveals the thinking behind the success.

Art takes listeners aboard a cruise ship for a unique mastermind session with four incredibly successful business people... friends of his who built and sold multimillion-dollar companies. This rare group conversation features:

• Tim Murphy - Built Presidential Pools from startup to 35,000+ pools and the largest pool builder in the US, selling twice over 35 years
• Tim Barone - Grew a handicapped van conversion company from $5M to $350M in revenue over 25 years
• Louis Basile - Founded and built Wildflower Bread Company into 16 locations over 28 years before selling in 2024
• Darren Welborn - Started an engineering firm at 27, grew it to 500+ employees across six states, and sold at age 44

Each shares their sales philosophies and what set them apart from competitors.

Common themes emerge around the power of referrals, creating exceptional customer experiences, building strong company cultures, and the critical importance of employee retention and training.

The group also discusses real-world examples of turning customer problems into opportunities and why "settling the claim" should be every company's philosophy.

This is Part 1 of a two-part series, with Part 2, episode 315, focusing on the mindset and thinking patterns that separated these entrepreneurs from the pack.

Even top-performing sales pros feel it. Fear. Resistance. That creeping hesitation before hitting “send” or dialing the next number. In this honest, no-fluff episode, we’re talking straight about fear in sales—where it hides, how it disguises itself, and most importantly, how to stop letting it drive the bus.

You’ll learn:

• Why fear isn’t your enemy—and how to turn it into motivation

• How disguised fear shows up as procrastination, perfectionism, or "just one more tweak"

• A powerful reframe to become rejection-proof (hint: it’s not about getting a yes)

• Why “feeling ready” is a trap—and how imposter syndrome really works

• The one tool fear absolutely hates (and how to use it every day)

Whether you're brand new or a seasoned sales pro, this episode will give you practical, mindset-shifting tools to stop fear from calling the shots—and start showing up like the pro you already are.

Think you’re not in sales? Think again.

In this episode, Art breaks down why everyone sells—whether or not it’s in your job title. You’ll discover the three big reasons people fear selling, how to reframe what sales really is (hint: it’s helping), and the five mindset and action shifts that let you sell naturally, confidently, and without ever feeling pushy.

If you’ve ever influenced, advised, persuaded, or guided anyone… you’ve sold.
Now let’s make sure you’re doing it the right way.

Is name-dropping a powerful credibility booster or a fast track to sounding desperate? In this eye-opening episode, Art reveals the shocking truth about strategic name-dropping that most sales professionals get completely wrong.

Discover why mentioning the right name can boost your email open rates by an astonishing 468%, while the wrong reference can instantly kill your deal. Art shares his embarrassing early-career mistake that taught him the "3 R's" framework for name-dropping that actually works.

You'll learn:

• When name-dropping creates instant credibility (and when it backfires)
• The psychology behind why prospects are drawn to certain references
• A simple test to determine which names to use with specific prospects
• Real-world examples of name-dropping wins and epic fails

Plus, Art challenges you with a practical exercise that will transform your approach to establishing credibility in any sales situation.

Whether you're a seasoned sales pro or just starting out, this episode gives you an unfair advantage in a world where first impressions make or break deals.

Ever had a prospect who knows they have a problem but just hasn’t pulled the trigger on fixing it? In this episode, I share two simple but powerful questions that uncover what’s been holding them back—and more importantly, what’s finally pushing them to take action now.

We’ll break down the psychology behind these questions, how a paver salesman used them on me to close a deal I had been putting off for years, and how you can apply them to your own sales conversations to create urgency without pressure.

Plus, I’ll share five variations of each question so you can make them sound natural in any situation. Use this strategy, and you’ll have prospects convincing themselves why they need to move forward today.

Hit play now and start turning hesitation into action!

Art breaks down a real-life sales experience with a local painting company and uncover the critical sales mistakes that cost them the job. From the first contact to the follow-up (or lack thereof), we’ll dissect what went wrong—and more importantly, how sales pros can avoid making these same costly errors.

You’ll learn:
-Why rigid qualifying questions can push buyers away
-The power of asking the right questions—and actually listening
-How unnecessary upselling can lose trust and sales
-Why speed and simplicity in quoting are game-changers
-The importance of following through on promises

Listen in and make sure you’re not making these common mistakes in your own sales process! 🎧