In this insightful episode of The A100 Podcast, recorded live at ASAE's 2024 Annual Conference, host Meghan Henning sits down with Kerri McGovern, Senior Director of Membership at the Association of Corporate Counsel (ACC). Kerri shares how ACC is revolutionizing member engagement through innovative tools like the ACC 365 app, a standout success that has significantly improved communication and networking for ACC’s 46,000 members worldwide.

Key Highlights:

• The ACC 365 App: Kerri explains how the award-winning app has transformed member interaction by providing seamless access to newsfeeds, online communities and job board services—all at the members’ fingertips. The app’s continuous improvements, driven by member feedback, have made it an invaluable tool for engagement and career development.

• Innovative Onboarding: Kerri highlights ACC’s forward-thinking onboarding strategy, which breaks down tasks into manageable actions to better engage new members. The strategic use of data collection and email suppression ensures members get relevant, personalized experiences in their first 90 days.

• AI-Powered Personalization: Kerri dives into ACC’s use of AI to enhance newsletter personalization, ensuring members receive tailored content based on their specific interests and engagement patterns, all while navigating global privacy regulations like GDPR.

• Creating a Culture of Innovation: Kerri discusses how ACC fosters a culture of innovation within its team, continuously iterating on member services and embracing experimentation. Whether it’s implementing AI or leveraging behavioral insights from their app, ACC prioritizes staying ahead of the curve.

Join us as Kerri McGovern shares ACC’s journey of using technology and innovation to elevate member engagement and deliver exceptional value, offering practical takeaways for association professionals looking to enhance their own member services.

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Note: This episode was recorded live on the show floor at ASAE’s Annual Conference, and although we’ve minimized background noise, you may notice a few minor audio glitches.