Mastering Social Media for Your Micro Bakery

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In this episode of the Bread Winner podcast, Caroline Bower provides an in-depth guide on using social media effectively to grow your micro bakery business. Building on the previous discussion, she delves into setting clear social media goals, identifying and understanding your audience, and optimizing your profiles, especially on Instagram and Facebook. Through practical tips and strategies, such as using content calendars, batch creating content, and utilizing Instagram templates, listeners will learn how to stay consistent and engage both local and broader audiences. The episode also highlights common social media challenges and offers solutions to overcome them, helping bakers to reach their goals efficiently.

00:41 Establishing Social Media Goals

02:20 Identifying Your Audience

02:42 Choosing the Right Platforms

03:39 Optimizing Your Instagram Profile

07:04 Setting Posting Goals

08:44 Creating Consistent Content

09:32 Using Content Calendars and Tools

11:07 Batch Content Creation

13:07 Types of Instagram Content

15:00 Simplifying Instagram Reels

17:12 Writing Effective Captions

20:10 Using Hashtags Strategically

21:27 Personal Social Media Strategies

23:46 Conclusion and Final Tips

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!

Links to things we talked about: Subscribe to The Simple Sourdough Social Kit

Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough

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Free customizable Canva templates for labels https://mailchi.mp/thebluebirdbreadco/episode9

In this episode, Caroline Bower shares a detailed, week-by-week guide to starting a bakery from zero, based on her own experience of running a successful bread business for a year. From understanding cottage food laws to bulk baking and creating an effective ordering system, Caroline covers everything needed to lay a solid foundation in the first month. She also discusses marketing strategies, essential tools, and tips to ensure profitability and compliance right from the start. Don't miss out on Caroline's recommendations and the free resources available in the show notes!

00:00 Introduction and Episode Overview

01:15 Week 1: Laying the Foundation

03:46 Week 2: First Bakes and Initial Sales

12:33 Week 3: Expanding and Streamlining

17:14 Week 4: Scaling and Market Presence

21:37 Conclusion and Final Thoughts

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!

Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough

In today's episode, Caroline, a successful in-home sourdough bakery owner, shares powerful tips on leveraging social media to build and engage your local customer base.

From the importance of visibility and engagement to using Instagram and Facebook effectively, Caroline provides detailed strategies for posting engaging content, utilizing local hashtags, and staying consistent with your social media efforts.

Don't miss the free content calendar in the show notes to kickstart your social media journey and build a thriving community around your sourdough business.

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A week of social media content, ready for you! Download here: https://mailchi.mp/thebluebirdbreadco/social

Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!

Welcome to the Breadwinner Podcast! Host Caroline Bower shares invaluable insights and detailed steps for sourdough micro bakery owners who want to successfully sell their products at farmers markets. From finding the perfect market, contacting organizers, and planning your setup, to determining how much product to bring and how to manage sales, Caroline covers it all. Dive into this episode to develop a clear and actionable plan for your next market day, and learn tips on engaging with customers, diversifying your offerings, and handling unexpected challenges. This episode is packed with practical advice and inspiration for new and seasoned market vendors alike.

00:47 Getting Started with Farmer's Markets

01:25 Finding the Right Market

05:27 Contacting Market Organizers

08:26 Preparing Your Product Inventory

13:35 Setting Up for Market Day

17:47 Engaging with Customers

18:58 Backup Plans and Final Tips

Links to things we talked about:

Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough

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Market essentials checklist

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In today's episode, I'll share some insight into investing in equipment to scale your sourdough micro bakery. Whether you're just starting out or looking to take your business to the next level, I'll walk you through assessing your needs, considering your budget, and prioritizing purchases. Get ready to make some game-changing decisions for your bakery, just like I did with my fridge, mixer, and oven. Don’t forget to download the free guide in the show notes to help you kickstart your bakery journey. Happy baking!

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!

In this episode of the Bread Winner podcast, Caroline Bower shares her personal journey from a novice sourdough baker to a successful micro bakery owner. She recounts her early baking experiences and discusses her growth strategies utilizing social media and local markets. Then she shares how she refined her processes with practical equipment investments. Join for a detailed look at building a sustainable home bakery while balancing family life.

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!

Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!

Links to things we talked about:

Project Broadcast. Use the code BLUEBIRD for 50% off of your first month!

Caroline Bower's Instagram: https://www.instagram.com/carolinebower_sourdough

In this episode of The Bread Winner Podcast, I’ll share my journey of starting my microbakery and walk you through actionable steps to get and keep loyal customers. We’ll cover everything from understanding your ideal client and creating irresistible offers to promoting your business strategically and providing top-notch customer service. Plus, I’ll talk about the importance of community engagement, showing gratitude, and staying consistent. Join me as we explore how to build a thriving and sustainable bakery business together!

01:20 Caroline's Personal Story

03:48 Setting Up Your Ordering Platform

04:56 Effective Communication with Customers

07:19 Leveraging Social Media for Growth

10:54 Identifying Your Ideal Client

13:39 Creating an Irresistible Offer

16:13 Promoting Your Offer Strategically

18:34 Providing Excellent Customer Service

21:49 Fostering Ongoing Relationships

23:43 Conclusion and Recap

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!

Links to things we talked about:

https://www.cakecost.net/

Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough

In this episode of The Bread Winner Podcast, Caroline Bower shares her top tips for pricing your sourdough products effectively. She dives into why it's crucial to value your work and how understanding pricing psychology can make a big difference. Caroline walks through the steps to accurately calculate your costs, introducing handy tools to make the process easier. She also covers the importance of market research, when and how to raise your prices, and how projecting professionalism can boost your business. Plus, Caroline talks about the benefits of special pricing offers and why you should never feel guilty about setting prices that truly reflect the worth of your amazing products. Tune in for practical advice to help you price with confidence!

01:10 Understanding Effective Pricing

02:15 Calculating Your Prices

04:37 Using Market Research

07:55 Psychology of Pricing

10:21 Handling Critiques and Adjusting Prices

16:00 Communicating Value to Customers

16:56 Special Offers and Customer Engagement

17:51 Conclusion and Final Thoughts