Episodios

  • Sell without selling OUT!

    Sell without selling OUT!
    May 16 2022
    Andy Paul's book Sell without selling out...A guide to success on your own terms highlights the four Sell In pillars that are the ultimate instruments of selling: 1. Connection2. Curiosity3. Understanding4. GenerosityEverything else is generally a combination of product features, technical specifications, and pricing, which buyers can always get from Google, Amazon or the company website. What these digital sources lack is a truly helpful, reassuring human being's invested assistance. I guess the foundation of this book is to sell as we would like to be sold to, rather than that stereotypical, I AM A TIGER GRRR, KILL OR BE KILLED... mentality. Your podcast host will take you through the key points this simple, yet highly effective book puts forward. Michelle also links the sales aspect of the book to the marketing elements, something not always achieved or understood from both sides of the sales and marketing's side of a business, but certainly should be.
    Más Menos
    45 m
  • A new BRAND world

    A new BRAND world
    Apr 26 2022
    A Book review of A New Brand World - published in 2002. A new brand world: Great brands are widely desired, trusted, enduring and revered by other aspirational brands. Branding is something that has grown in stature and relative understanding in the last 15-20 years. Is what Scott Bedbury put in this brand book still relevant today? If it what can we learn from it? How have elements of branding changed? Lets see if we can find the answers in this podcast!Get your copy and read it yourself click this link to take you right to it on Amazon. http://www.amazon.co.uk/dp/978-0670030767/ref=nosim?tag=brightbalmerm-21
    Más Menos
    1 h y 19 m
  • INTRO You Gotta Start Somewhere With Marketing

    INTRO You Gotta Start Somewhere With Marketing
    Sep 7 2021

    This is a short and sweet intro to me, my podcast and about how much I'm looking forward to giving you such value within this podcast for all things marketing.

    In this podcast I tell you about some of the areas of marketing in business we will be covering off like:
    Software resources
    Trends
    Marketing Careers
    Best places to get marketing info
    Case Studies
    Business and Marketing Book reviews

    All books, links, websites and articles mentioned will have links in the details so you can research or take the podcast content even further. These will be attached via a website link to each episode on my website.

    www.brightbalmermarketing.com
    Más Menos
    7 m