I’ve been a longtime fan of Baxter Blue blue-light glasses, so I loved this week’s conversation with its founder, Aaron Telford. He founded the business 7 years ago, using his background in product development and advertising to create one of the earliest blue-light filtering glasses.

In our conversation, we cover:

• Why blue light is so harmful for us, but also for our kids
• How prevalent blue light is (hint: it’s not just your screens!)
• What your circadian rhythm is
• What he wished he’d known when starting an ecommerce business
• The marketing tactic that changed the game for the brand
• The importance of educating your market - and how he’s still doing it 7 years later
• How he has navigated a growing business alongside his family

You can save 10% on Baxter Blue products using my affiliate code: LORRAINEMURPHYM

I’m coming to Melbourne! My Bold Brilliance Strategy Retreat is happening on 31st July. Book here: lorrainemurphy.com.au/bold-brilliance-melbourne

I also share that my Bali retreat is happening again in October. You can find out all about it here: lorrainemurphy.com.au/retreat-2024

AND I’m hosting my first Aussie retreat in a very long time. Haven is happening on the NSW Central Coast in November. Find out more here: lorrainemurphy.com.au/haven

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