I’ve been a longtime fan of Baxter Blue blue-light glasses, so I loved this week’s conversation with its founder, Aaron Telford. He founded the business 7 years ago, using his background in product development and advertising to create one of the earliest blue-light filtering glasses.

In our conversation, we cover:

• Why blue light is so harmful for us, but also for our kids
• How prevalent blue light is (hint: it’s not just your screens!)
• What your circadian rhythm is
• What he wished he’d known when starting an ecommerce business
• The marketing tactic that changed the game for the brand
• The importance of educating your market - and how he’s still doing it 7 years later
• How he has navigated a growing business alongside his family

You can save 10% on Baxter Blue products using my affiliate code: LORRAINEMURPHYM

I’m coming to Melbourne! My Bold Brilliance Strategy Retreat is happening on 31st July. Book here: lorrainemurphy.com.au/bold-brilliance-melbourne

I also share that my Bali retreat is happening again in October. You can find out all about it here: lorrainemurphy.com.au/retreat-2024

AND I’m hosting my first Aussie retreat in a very long time. Haven is happening on the NSW Central Coast in November. Find out more here: lorrainemurphy.com.au/haven

See omnystudio.com/listener for privacy information.

Yay, a Dear Lorraine episode!

This week, I’m responding to listener Carmen’s challenge - she’s starting a business and needs to start showing up on social media… which terrifies her.

Listen in for my response to her, including:

• My greatest lessons from being in the social media space for 12 years
• Some powerful reframes to give yourself permission to show up
• The 3 things I would do if I was starting over tomorrow

I also mention three exciting events coming up:

My Bold Brilliance Strategy Retreat in Melbourne is happening on 31st July: lorrainemurphy.com.au/bold-brilliance-melbourne

My Bali retreat is happening again in October: lorrainemurphy.com.au/retreat-2024

And I’m hosting an Australian retreat in November: lorrainemurphy.com.au/haven

See omnystudio.com/listener for privacy information.

Given that we’re now (almost) halfway through 2024, I recently did a review of my goals. In this week’s episode, I’m sharing what’s going well, what’s going so-so… and what needs a kick up the ass to make it happen by the end of the year! This is also a life update six months on from our transition back to Sydney from Spain.

I hope this episode helps you review and celebrate your own goals, and reminds you that it’s not too late to get started on some if they haven’t become a reality just yet.

I’m coming to Melbourne! My Bold Brilliance Strategy Retreat is happening on 31st July - Early Bird ticketing ends 30th June. Book here: lorrainemurphy.com.au/bold-brilliance-melbourne

I also share that my Bali retreat is happening again in October - and is tax-deductible! You can find out all about it here: lorrainemurphy.com.au/retreat-2024

See omnystudio.com/listener for privacy information.