Episodios

  • SNAPSHOT - 10 Clients Who NEED Your Help!
    Nov 4 2024

    Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE

    Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses?

    There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pretty awesome clients from really diverse spaces so you can get inspired to think outside the box when it comes to discovering your future clients.

    Listen to the full episode here…

    Apple

    https://podcasts.apple.com/us/podcast/behind-the-lens-celebrating-50-cool-personal-branding/id1619889445?i=1000621450874

    Spotify

    https://open.spotify.com/episode/6RLZ0t9iumaN6TpDUUFE2e


    Watch the full episode on YouTube

    https://www.paulabrennaneducation.com/podcasts/50



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    7 m
  • CLIENT SPOTLIGHT : Kate Peardon on Why High-Performing Clients Keep Coming Back
    Oct 28 2024

    Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for?

    Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks.

    In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only meet but exceed their branding needs and expectations.

    Join me as I chat with Kate, a returning client, who’s experienced the transformation personal brand photography has brought to her business & personal self too. We discuss everything from planning and preparing for a session right through to the finished product and how she has used her images and video throughout her site to great success.

    And for those of you who’ve thought group sessions might dilute the experience, think again—I’ll be sharing why this setup might just be the magic touch your client needs!

    If you’re ready to learn how to offer a session that leaves your clients excited, confident, and ready to refer you, tune in.

    In this episode, we cover:

    • The real value of personal brand photography from a client’s perspective
    • How to plan with the client’s future brand vision in mind
    • Fostering a welcoming environment for clients, even in group settings
    • Creating a structured yet relaxed experience for clients

    Check out Kate's Website here

    Learn more about PBE Academy here

    Check out full course suite here

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    37 m
  • SNAPSHOT - My Six-Figure Holiday Portrait Campaign
    Oct 21 2024

    Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already?

    My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the holiday season :)

    Listen to the full episode here…

    Apple 👉 https://podcasts.apple.com/us/podcast/marketing-planning-for-the-holiday-season/id1619889445?i=1000588236195

    Spotify 👉 https://open.spotify.com/episode/588e8xSvQr9CT82l2ST3vj

    Learn more about Done For You Campaigns 👉 https://www.paulabrennaneducation.com/dfy

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    9 m
  • The Fine Line Between Exposure and Exploitation
    Oct 15 2024

    Do you ever feel like you have been slightly taken advantage of with your photography?

    Sometimes this can happen, even though the parties may not be intentionally doing it to you

    But it is easy to end up feeling undervalued or even a little used.

    If you are struggling to balance gaining exposure with protecting your photography work

    Or perhaps finding it challenging to negotiate fair deals

    This podcast episode is for you.

    In it I share a story from my early days as a personal brand photographer and a specific incident that led to a big lesson.

    One that I think you can profit from (which is why I am sharing it right!)

    In this Episode, I Share :

    • How to set and maintain professional boundaries
    • Essentials for building a sustainable & profitable business
    • Negotiation & Communication for compensation (that’s a lot of “tions”!)

    Want more help with shooting, marketing & selling personal brand photography

    and/or generally getting paid for your photography?

    Great! Start here for these and other trainings:


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    22 m
  • SNAPSHOT - Building a Brand Aesthetic with Images
    Oct 8 2024

    Feel like your photoshoots are all looking a bit samey samey?

    I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas.

    Listen to the full episode here…

    Apple https://podcasts.apple.com/us/podcast/images-that-grow-your-clients-personal-brand-with/id1619889445?i=1000590100235

    Spotify

    https://open.spotify.com/episode/3lYqKKwmnCOUREUjsmBAop

    Watch the full episode on YouTube

    https://youtu.be/2PSqxxHqkoA?si=59cGrZ4ujvgoBTYS

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    11 m
  • What Every Personal Brand Photographer Should Know
    Oct 1 2024

    I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru.

    I certainly tried on all of these roles when I first dipped my toe into this space.

    But I also quickly got overwhelmed by all the hats I was trying to wear too!

    In this episode, I'm taking you back to basics and breaking down exactly what your role could be as a personal brand photographer.

    I dive deep into why it's important to stay in your lane and focus on what you do best.

    And how to ask the right questions to truly understand your clients' needs are without feeling the pressure to solve every aspect of their branding.

    If you are currently feeling overwhelmed trying to do ALL the things, then this is for you.

    In this episode, I share

    * Defining your role in personal brand photography

    * Having a clearer sense of your purpose

    * Developing the confidence to say no to tasks that aren't your responsibility

    * How to nail what YOU do best!

    Want more help with shooting, marketing & selling personal brand photography

    and/or generally getting paid for your photography?

    Great! Start here for these and other trainings:

    📷 Future Proof Your Photography Business (Free Guide)

    📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)​

    📷 Watch BTS on Full Mini Brand Session (Watch for Free)​

    ​📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)

    📷 Launch into Personal Brand Photography with Behind the Business (Join Here)​

    📷 A Year of Learning inside PBE Academy (Check for availability)​

    📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)​​

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    17 m
  • Finding Alignment in Your Photography Business with Annemie Tonken
    Sep 17 2024

    Have you ever wondered why your passion for photography isn’t translating into the success you imagined?

    If you've been struggling with burnout, uncertainty, or a lack of direction, this episode is exactly what you need.

    In this episode, I sit down with Annemie Tonken who has not only mastered the art of photography but also figured out how to align her business with her personal life and goals.

    We dive deep into how you can create a photography business that works for you, not the other way around.

    By the end of this conversation, you'll have actionable steps to align your business with your true vision, so you can get back to doing what you love—without the overwhelm.

    Whether you're just starting out or have been in the game for years, the insights Annemie shares will help you build a business that feels authentic to what you need and sustainable as well.

    We explore the importance of aligning your business model with your values and lifestyle, so you can confidently charge what you're worth and attract clients who truly appreciate your work.

    Main topics covered:

    • The 5 P’s framework for business alignment
    • Balancing passion with profitability
    • Overcoming comparisonitis in your photography career
    • How to build trust with your clients through alignment

    Take Annemie's Quiz HERE

    Want more help with shooting, marketing & selling personal brand photography

    and/or generally getting paid for your photography?

    Great! Start here for these and other trainings:

    📷 Future Proof Your Photography Business (Free Guide)

    📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)​

    📷 Watch BTS on Full Mini Brand Session (Watch for Free)​

    ​📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)

    📷 Launch into Personal Brand Photography with Behind the Business (Join Here)​

    📷 A Year of Learning inside PBE Academy (Check for availability)​

    📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)​​

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    39 m
  • The All-in-One Tool Every Photographer Needs with Margo Franklyn
    Aug 27 2024

    Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography?

    Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing?

    If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices, social media scheduling, automations and marketing...


    THIS IS THE EPISODE YOU NEED TO LISTEN TO... TODAY!


    Boudoir Photographer and winner of Shutterfest, Margo Franklyn shares her story and we explore how one powerful all-in-one tool designed especially for photographers, can replace multiple tools, automate your workflows, and help you focus more on your creative work.


    This is a must-listen for any photographer looking to take control of their business.


    In this Episode, Margo Shares :


    * The struggle of balancing creativity with business management

    * Managing & Nailing Social Media

    * Simplifying client communication

    * The impact of automation on her business success


    Try Lead Savage & Use code PBE30 to save $30 each month

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    50 m