In episode 28 of Retail Checks and Balances, Kevin Spencer interviews Robert Gerov, president of Robert Gerov Media (RGM), as he shares his journey from humble beginnings to building a successful business in lead generation. They discuss the importance of lead generation in today's digital marketing landscape, the impact of AI on the industry, and the personal touch that sets businesses apart.

Tune in to learn about the future of lead generation, the challenges Robert has faced in his career, and the legacy he hopes to leave behind.

TIMESTAMPS

[00:01:33] College Degree Dilemma.

[00:07:06] Misconceptions in Digital Marketing.

[00:13:00] AI Impact on Future Jobs.

[00:15:39] AI in Customer Service.

[00:18:56] Family and Hobbies.

[00:24:46] Lead Generation and Tracking Advice.

QUOTES

• “We take full responsibility and we make sure that everything is functioning the way it should be and progressing the way it should be on a very uptrend.” - Robert Gerov
• “We always want to make sure that we have a balance in terms of personal and work balance because that's how we keep the stress away because we can get stressed out at work. And then we have things that we enjoy that takes that out of us. And, you know, I think a lot of people should take that message of being, have that balanced work-life going.” - Kevin Spencer
• "Lead generation is not so complicated. But one thing that people tend to overcomplicate is tracking. Tracking should always remain simple. Find a simple, dynamic number insertion tool, like CallRail, for example, that can keep track of where your leads are coming from, keywords, sources, campaigns, et cetera, all in one place, so that whatever you're doing, you already know where your money is best spent." - Robert Gerov

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Robert Gerov

Facebook: https://www.facebook.com/RobertGerovMedia

Instagram: https://www.instagram.com/rgerov/

LinkedIn: https://www.linkedin.com/in/robertgerov/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

Robert Gerov Media: https://robertgerov.com/