Efficiency leads to productivity gains and Nick Sonnenberg, founder of Leverage, has built his business around this fundamental principle.

In this episode, we sit down with Nick to discuss operational efficiency and the CPR business efficiency framework outlined in his book, "Come Up for Air."

He shares his journey from high-frequency trading on Wall Street to founding Leverage and the challenges he faced in building a successful business.

Nick highlights the importance of time management, communication, and resource optimization in creating a thriving health business, and sheds light on how health business owners can improve their team's efficiency and productivity by implementing the right tools and processes.

Don't miss out on this insightful conversation on improving business efficiency and maximizing productivity in the health industry.

Gain exclusive access to essential strategies for business growth with our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Stop trading hours for dollars and gain time and money freedom! Download now at https://bit.ly/42YnYki.

Timestamps

[00:02:04] Nick Sonnenberg's background and expertise.

[00:03:33] The value of time.

[00:09:41] Time management and productivity.

[00:11:49] Efficiency in business operations.

[00:14:40] Efficient communication strategies.

[00:17:53] Overcoming fear of using Asana.

[00:23:01] Centralizing communication for efficiency.

[00:25:47] Investing time for long-term gains.

[00:28:40] Contrarian move in marketing strategy.

[00:30:33] Marketing and sales strategy.

[00:35:27] CEOs learning from frontline employees.

[00:38:01] Revenue optimization and efficiency.

Memorable Quotes

"I really developed this appreciation of the value of time. You know, you always hear from people, time's our most precious asset. And it's true, right? You can go bankrupt and make back your money, but when you lose time, you're never going to get it back. And as an entrepreneur, it's really the most scarce resource that you have to protect." [00:03:46] – Nick Sonnenberg

"Fresh eyes spark innovation. When you're inside the jar, it's hard to see the label. So forcing some type of rotation in the company and doing an audit, I can guarantee you there's things right now that you would be absolutely blown away by that you don't realize are happening in terms of how people are doing certain aspects of their job." [00:37:11] – Nick Sonnenberg

Connect with Nick Sonnenberg

Come Up For Air Book: https://comeupforair.com/

The Optimize Podcast: https://theoptimizepodcast.com/

Leverage Website: https://www.getleverage.com/

Instagram: https://www.instagram.com/nicholassonnenberg/

Facebook: https://www.facebook.com/NicholasSonnenbergLeverage

LinkedIn: https://www.linkedin.com/in/nicksonnenberg/

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1