The Cliff Ravenscraft Show Podcast Por Cliff Ravenscraft arte de portada

The Cliff Ravenscraft Show

The Cliff Ravenscraft Show

De: Cliff Ravenscraft
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I’m Cliff, and for over two decades I’ve helped entrepreneurs, creators, and leaders launch movements, build businesses, and design lives they’re proud of. This show is where I bring the business strategy and mindset work that has defined my coaching for the past two decades. I share the thinking, decisions, and tools that help entrepreneurs build a business that reflects who they are and supports the life they want. Each episode is focused on about what it takes to create meaningful work, break through the limits you didn’t realize were there, and stay grounded as you grow. This is where I explore the ideas that shape my own business and the coaching I do with clients. If you want clarity, confidence, and practical direction for the next step in your journey, this is where you’ll find it.© 2026 CliffRavenscraft.com Desarrollo Personal Economía Gestión y Liderazgo Higiene y Vida Saludable Liderazgo Psicología Psicología y Salud Mental Éxito Personal
Episodios
  • 813 - The Invisible Force That Determines Business Success
    Mar 16 2026
    In today’s episode, I’m sharing a replay of a conversation I had two years ago with Alex Freeman on the UpFlip podcast. When that interview first aired, it quickly became one of the most significant entry points into my world. For several months afterward, people were reaching out to me saying they had discovered my work through that interview. Many told me they had listened to the episode multiple times, taken notes on it, journaled about it, and even meditated on the ideas we discussed. As I listened back to that conversation recently, I realized something important. Every answer I gave in that interview still reflects exactly how I think today. Nothing about my perspective has changed. If anything, the principles we discussed have only been reinforced through my experience since then. In this episode, Alex and I explored one central theme: the invisible force behind business success. That force is mindset. The beliefs you hold about what is possible, what you deserve, what value you bring, and how the world works will ultimately shape every action you take and every result you experience. What follows are the core insights from our conversation. Insights From This Episode Success in business is far less about tactics and far more about mindset. Many entrepreneurs believe the key to success lies in strategies, marketing systems, funnels, or technical knowledge. While those things can be helpful, they are not the true determining factor. In my experience, success in business is about 20 percent knowing what to do and 80 percent mindset. Mindset is the collection of beliefs that determine how you interpret the world. These beliefs influence how you think, how you feel, the actions you take, and ultimately the results you produce. Every belief carries consequences. If you believe something to be true, your subconscious mind will work to create experiences that align with that belief. Most of our beliefs were formed very early in life. Many of them were established before we even developed the ability to critically evaluate what we were being told. Messages from parents, teachers, religious leaders, peers, media, and culture often shaped our beliefs about money, work, success, and possibility. Many of those beliefs remain active decades later, often operating beneath our awareness. One of the most powerful distinctions in business is the difference between an employee mindset and a business mindset. An employee mindset tends to associate income with time spent working. A business mindset understands that people pay for value and transformation rather than time. When entrepreneurs fully adopt the belief that value determines income, their approach to business begins to change dramatically. A growth mindset is essential for entrepreneurship. A fixed mindset assumes that talents, abilities, and intelligence are largely predetermined. A growth mindset recognizes that skills can be learned, expanded, and developed through effort, curiosity, and practice. Entrepreneurs must continually adapt, learn new skills, and evolve their thinking. Without a growth mindset, it becomes extremely difficult to navigate the changing landscape of business. Many of the statistics surrounding business failure can be traced back to mindset. A large percentage of businesses fail within their first few years. While there are many surface-level explanations for this, I believe the deeper cause often lies in limiting beliefs, fear, and an inability to adapt one's thinking when circumstances change. There are several clear signs that someone’s mindset may be limiting their business growth. One of the most obvious indicators is chronic stress and overwhelm whenever unexpected situations arise. Another indicator is inconsistent profitability over time. When entrepreneurs constantly feel reactive, anxious, or uncertain, it often points to underlying beliefs that need to be examined. Mindset can be revealed through simple questions. I often ask people questions such as: What outcome do you want that you are not currently experiencing? Do you believe it is possible? What actions could move you closer to that outcome? Why haven’t those actions already been taken? Questions like these often expose the beliefs that are quietly shaping someone's behavior. Once limiting beliefs are identified, they can be replaced. The process involves identifying the belief, discovering where it came from, evaluating whether it is actually true, and intentionally replacing it with a more empowering belief. Repetition and environment play a major role in reinforcing new beliefs. Many people attempt to change their beliefs through affirmations alone. Affirmations can be powerful, but they only work when they are aligned with deeper subconscious beliefs. If a person repeats a statement that their subconscious mind rejects, the affirmation will have little impact. Real mindset change requires addressing the underlying belief structures that already exist. ...
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    40 m
  • 812 - What Legacy Really Looks Like: The Ripple Effect of Your Voice
    Mar 9 2026

    Earlier this week I was a guest on Ken Freire’s podcast, and near the end of our conversation he asked me a question I’ve been asked many times over the years:

    “What legacy do you hope to leave behind?”

    Over the years, I’ve realized that legacy isn’t something I’m hoping to build someday in the future. It’s something that has already been unfolding through the conversations I’ve had, the encouragement I’ve offered, and the content I’ve created over the past twenty to thirty years.

    In this episode, I reflect on what legacy really means to me.

    I share stories about handwritten letters I’ve received from listeners whose lives were deeply impacted by something they heard on a podcast episode. I talk about the ripple effects we can never fully see, including people whose paths were changed years ago by something we said without ever realizing it.

    I also reflect on the incredible power of simply using your voice to encourage, equip, and inspire others.

    Whether it’s through podcasting, conversations, writing, or any other form of communication, the words we put into the world can influence lives in ways that continue for generations.

    Words truly do create worlds.

    Links Mentioned:
    • Rise Above Chaos Podcast (Episode where Eric interviewed me)
    • What Are You Creating? Podcast (Episode 31 with Eric Rheam)
    Next Level Mastermind

    If this episode resonates with you and you’re an established entrepreneur who creates content and wants to do life and business alongside other high-level thinkers, I’d love to invite you into a conversation about the Next Level Mastermind.

    It’s a community of entrepreneurs who are committed to meaningful work, deep relationships, and continuing to grow personally and professionally.

    If that sounds like something you’d like to explore, send me an email.

    Cliff@CliffRavenscraft.com

    I’d love to hear from you.

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    42 m
  • 811 - Showing Up Even When I’m Not Feeling It
    Mar 2 2026

    This episode did not start smoothly.

    In fact, this was the fifth time I hit record. No opening jingle. No outline. No clear sense of where I was going. Just a quiet Sunday afternoon and a question I’ve wrestled with many times over the last twenty years.

    Is there value in showing up when you don’t feel like you have something new, polished, or particularly compelling to say?

    I talk candidly about my resistance to creating content just to meet a deadline, and why that framing has never sat well with me. I explore the difference between creating content for the sake of output and showing up for a community that has chosen to walk alongside me over time.

    Along the way, I share some thoughts from my recent reading, including What’s Your Dream by Simon Squibb and Company of One by Paul Jarvis, and how they’ve stirred deeper questions for me about purpose, scale, and what it really means to build a meaningful life and business.

    I also take you behind the scenes of something that’s been absorbing a lot of my attention lately. The software I’m building to rethink how we discover, filter, and engage with podcast content. What started as a personal solution to podcast overload has become a surprisingly powerful way to stay connected to people I care about and the work they’re putting into the world.

    This episode meanders. It doubles back. It questions itself in real time.

    And that’s intentional.

    It’s not an episode I would recommend as an introduction to this show. But if you’ve been listening for a while, if you enjoy hearing how I think through ideas as they’re still forming, and if you value the human side of creative work, I think you’ll find something here.

    If you listen all the way through, I’d love to hear from you. You can email me at cliff@cliffravenscraft.com.

    And if you and I have never worked together before, I also mention a limited opportunity for a small number of one-on-one coaching sessions over the next ninety days. That invitation is in the episode itself.

    Thanks for being here. Thanks for walking with me. And as always, I encourage you to take everything you do to the next level.

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    59 m
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