Episodios

  • Reflective Leadership for Senior Living Leaders
    Jul 30 2024

    Erin Thompson, Leadership & Confidence Coach for Senior Living, joins SGD's Katie Holt for a candid conversation on leadership in the Senior Living Industry.

    Listen in as Erin shares her incredible journey, breaking boundaries and stepping outside comfort zones in the Senior Living space.

    In this episode, we dive into:

    ✨ The power of mindset and effective leadership

    ✨ Channeling positive energy and focusing on what truly matters.

    ✨ Practical tips for leaders feeling the pressure of the grind.

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    Smart Girl Digital

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    Connect with Erin!

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    36 m
  • Purpose-Driven Living: Anna Hall's Vision for Senior Living
    Jul 2 2024

    This week at The Collective, we sit down with Anna Hall, Founder and Chief Purpose Officer of Purpose Equation. Anna shares her inspiring journey into the senior living industry, the power of purpose, and how her Purpose Equation framework is transforming lives.

    Discover how purpose can add years to your life, boost resilience, and enhance the senior living experience for both residents AND professionals.

    Connect with SGD!

    Smart Girl Digital

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    Connect with Anna!

    https://thepurposeequation.com/

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    37 m
  • Empowering Your In-House Marketing Team: Training & Education Insights
    Jun 18 2024

    Interview w/ a Smart Girl - Sarah Sheridan, lead client strategist, at Smart Girl Digital sits down with Katie Holt to discuss the importance of in-house marketing team education and training. They talk about the trends that they're seeing in the senior living space, and how to leverage digital skills and training opportunities to empower your in-house marketing team.

    ----more----

    Connect with SGD!

    Smart Girl Digital

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    Connect with Sarah!

    sarah@smartgirldigital.com

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    40 m
  • Humanizing Senior Living Sales: Embracing Tech and Empathy
    Jun 6 2024

    Christie Freeze, from SalesMail, joins Smart Girl Katie Holt for a conversation on humanizing Senior Living sales through technology and empathy. Christie gives her amazing insight on serving the Senior Living Industry, and how to convey a heartfelt experience to families.

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    Smart Girl Digital

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    Connect with Christie!

    www.salesmail.com

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    31 m
  • Contact Center Best Practices & Trends in Senior Living
    May 21 2024

    Rachel Keller, VP of Sales at Serviam, joins Smart Girl Sarah Sheridan for a conversation on the intricacies of optimizing contact center operations and enhancing sales processes. They also examine the integration of contact center functions with CRM systems and weigh the benefits of managing contact centers in-house versus partnering with external service providers.

    Connect with us!

    Smart Girl Digital

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    ----more----

    Serviam

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    34 m
  • Content from the Customer Journey from a Publisher's Perspective
    May 1 2024

    Katharine Ross from SeniorsGuide.com joins Smart Girl Digital's Katie Holt in a candid conversation about content marketing in the senior living industry. Katharine takes us through the importance of providing content across all stages of the customer journey and content trends she is seeing in the senior living industry.

    Connect with us:

    Smart Girl Digital

    smartgirldigital.com

    LinkedIn

    SeniorsGuide & Katharine

    https://www.seniorsguide.com/

    Katharine Ross

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    33 m
  • Trends and Challenges in Senior Living with KJB Consulting
    Apr 23 2024

    This episode marks the launch of our new series The Collective ✨

    A conversation series with senior living professionals who are challenging the status quo of the industry. We’ll talk to those who have forged their own path in the industry and learn what drives them and how their passion for senior living started.

    In our first conversation, we had the honor of speaking with the ladies of KJB Consulting on trends and challenges in senior living, challenges for sales teams and the benefits of fractional support.

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    33 m