In this weeks episode James, Ian & David are joined by none other than industry legend Stephen Brown.

As always, Stephen delivers bucketloads of value. He shares his insights on the industry and highlights the need for agents to educate consumers and provide exceptional customer experiences. He also discusses the importance of negotiation skills and the value of building long-term relationships with clients. The conversation concludes with a discussion on the benefits of attending industry conferences and the potential impact of artificial intelligence on the real estate industry. In this conversation, the speakers discuss the potential impact of AI on the real estate industry. They explore how AI could automate tasks such as order taking and offer acceptance and how agents can add value across all ends of the market. They also discuss the importance of consistency and discipline in real estate, and the key disciplines that top-performing agents master. The speakers emphasize the need for agents to demonstrate what they do and educate clients about the real estate process. They also discuss the possibility of implementing upfront marketing fees and withdrawal fees to improve cash flow.

Keywords

real estate, industry, experiences, successes, challenges, positive mindset, team, education, customer experience, negotiation skills, long-term relationships, industry conferences, artificial intelligence, AI, real estate industry, automation, value add, consistency, discipline, top-performing agents, demonstrating value, upfront marketing fees, withdrawal fees, cash flow

Takeaways

• Maintaining a positive mindset and having a strong team are crucial for success in the real estate industry.
• Agents should focus on educating consumers and providing exceptional customer experiences to stand out in the market.
• Negotiation skills are essential for maximizing value for clients and building trust.
• Building long-term relationships with clients can lead to repeat business and referrals.
• Attending industry conferences can provide valuable insights and networking opportunities.
• Artificial intelligence has the potential to automate certain tasks in the real estate industry. AI has the potential to automate tasks in the real estate industry, such as order taking and offer acceptance.
• Agents can add value across all ends of the market, from low to mid to upper end.
• Consistency and discipline are key traits of top-performing agents.
• Demonstrating what agents do and educating clients about the real estate process is important.
• Implementing upfront marketing fees and withdrawal fees can improve cash flow for agents.

In this episode, the hosts discuss their recent activities and experiences in the real estate industry. They discuss the importance of following data and using it to inform pricing decisions. They emphasise the need for agents to be honest with clients about the actual value of their properties and the potential challenges they may face in selling them. The hosts also highlight the significance of effective communication and marketing in sales. The conversation focuses on strategies for pricing properties correctly and effectively communicating with clients about price adjustments.

The hosts discuss the importance of testing the price before putting a property on the market and educating clients about the reasons for off-market testing. They also provide tips for handling price adjustments, including having early conversations about the three P's (price, promotion, presentation), using the correct language (price realignment instead of reduction), and understanding the client's motivations and priorities. The hosts emphasise the importance of trust, communication, and delivering data and facts to help clients make informed decisions.

In this episode of The Complete Agent podcast David, Ian & James discuss brand stretching and brand splitting.

Ian has successfully stretched his brand, David has two brands and James is currently in the midst of deciding whether to stretch or split and has come to a decision about what he is going to do moving forward.

As always the conversation dives deep into the Estate Agency world of what's currently working and what's not.

In this episode of the Complete Agent Podcast, hosts David Warburton and Ian Storey dive into the dynamic world of estate agency, sharing their personal experiences and valuable insights.

James Kendall is missing this week - off on a stag/birthday long weekend in Benidorm, leaving the Northern lads holding the fort!

Ian recounts a roller-coaster few weeks, highlighting a high-value sale that nearly fell through due to delays in transferring money from Switzerland. David and Ian then discuss the importance of staying calm and focused during such turbulent times, emphasising the need for honest communication with clients.

The conversation transitions into the broader market conditions, debunking myths about the impact of the upcoming election on property sales. They stress the significance of educating clients about real market trends and maintaining transparency. Both hosts highlight the power of a strong brand and consistent marketing efforts, sharing anecdotes about how these elements have driven their success. Ian talks about the importance of having a cohesive brand image and ensuring every team member aligns with the company’s values.

David and Ian also delve into the effectiveness of social media and pre-launch strategies in attracting potential buyers. They share success stories from their own experiences, demonstrating how targeted marketing and engaging content can significantly boost property visibility and interest. The episode underscores the value of prompt client communication, especially after potential setbacks, to maintain trust and keep the process moving forward.

Key Takeaways:

1. Stay Positive and Supportive: Navigating the ups and downs of property sales requires a positive mindset and a strong support network.
2. Consistency is Key: Regular and consistent marketing efforts, including the use of social media and video content, are crucial for attracting buyers and securing listings.
3. Effective Client Communication: Honest and timely communication with clients, especially in challenging situations, helps build trust and manage expectations.
4. Strong Branding: A cohesive and appealing brand image is vital in establishing credibility and attracting high-end clients.
5. Utilise Social Media: Leveraging social media platforms and pre-launch strategies can greatly enhance property visibility and generate interest.

Listeners are encouraged to join the Complete Agent’s membership group for further insights and support, and to engage with their active community on Facebook for additional resources and networking opportunities.

Join our private Facebook community here:

https://www.facebook.com/groups/911153513904767/

Join our private Facebook community here: https://www.facebook.com/groups/911153513904767/

In this discussion, the hosts reflect on their experiences with property fall-throughs, underscoring the importance of a positive mindset and strong support networks. They also highlight recent successes and the strategies employed to secure instructions and attract buyers. The conversation emphasises the value of consistency in marketing efforts and the impactful role of video in showcasing properties. The hosts stress the necessity of promptly communicating with clients following a fall-through to provide reassurance and maintain trust.

Two primary themes emerge: upfront marketing fees and the critical importance of video in estate agency marketing. The hosts discuss the effectiveness of engaging property videos, noting the importance of capturing the audience's attention within the first few seconds, highlighting the property's best features, and tailoring the presentation to the target market. They also recommend incorporating the local area into the video and producing separate area guides.

Sharing their own successes with video marketing and direct mail, the hosts encourage listeners to join their membership group to benefit from their expertise and support. The conversation concludes with a discussion on the necessity of investing in marketing and charging appropriate fees to deliver the best service to clients.

Key Takeaways

1. Maintaining a Positive Mindset and Support Network: Crucial in dealing with fall-throughs and challenges in the estate agency industry.
2. Consistency in Marketing Efforts: Regular and consistent marketing, including the use of video, can help attract buyers and win instructions.
3. Importance of Video Marketing: Video is a powerful tool for showcasing properties and building your brand, allowing you to highlight the best features and target the right audience.
4. Immediate Client Communication: Prompt communication with clients after a fall-through provides reassurance and helps discuss next steps.
5. Charging Upfront Marketing Fees: This strategy can help weed out time-wasting clients and improve cash flow, ensuring resources are allocated to serious buyers and sellers.

Join our private Facebook community here: https://www.facebook.com/groups/911153513904767/

In this episode, the hosts delve into the advantages of off-market and pre-market strategies in the property sector. They share their successful experiences of selling properties off-market and utilising social media to generate interest. The discussion underscores the importance of a robust pre-launch strategy and how it can help position a property in the market effectively. The hosts highlight the value of feedback received during the pre-market phase and how it can inform pricing decisions. They also discuss the role of branding and website design in attracting high-end clients.

David and James explore the significance of using social media platforms like Instagram, Facebook, and TikTok to promote properties. They stress the importance of sharing content in local groups and engaging with potential buyers through private messages. The benefits of pre-pre-launching properties, which helps generate interest, stand out from the competition, and gather pricing feedback, are also discussed. The conversation touches on the power of networking and building connections with high-net-worth individuals and celebrities. Finally, they discuss the importance of staying informed about market trends and effectively communicating this information to clients.

In this conversation, the hosts discuss their recent successes in the real estate market and share tips for achieving higher fees and improving time management. They emphasize the importance of personal branding and using social media to showcase the unique services and attention to detail they provide. They also highlight the value of structuring their schedules and prioritizing client communication. Overall, the conversation provides insights into strategies for standing out in a competitive market and building a strong reputation. The conversation covers the importance of personal branding and using it to grow quickly in the real estate industry. It emphasizes the need to be confident, give advice, and make oneself known in local groups. The hosts discuss the power of storytelling and how it can demonstrate the value an agent can add to a client. They also highlight the importance of consistency in marketing and doing the basics well.

Keywords

real estate, success, higher fees, time management, personal branding, social media, scheduling, client communication, reputation, personal branding, real estate industry, confidence, advice, local groups, storytelling, value, marketing, consistency, TCA community

Takeaways

Demonstrate the unique services and attention to detail you provide through personal branding and social media.
Structure your schedule to prioritize client communication and ensure efficient time management.
Build a strong reputation by consistently delivering exceptional service and going above and beyond for clients.
Use social media to showcase your expertise and attract potential clients.
Regularly evaluate and adjust your personal brand to align with your target market and desired fee level. Personal branding is crucial for real estate agents to grow quickly and establish themselves in the industry.
Being confident and giving advice can help agents make themselves known in local groups and build relationships with potential clients.
Telling compelling stories about past successes can demonstrate the value an agent can provide to clients and set them apart from the competition.
Consistency in marketing and doing the basics well are key to success in the real estate industry.
The Complete Agent (TCA) community offers a supportive network and valuable resources for agents looking to improve their skills and grow their businesses.

Summary
The conversation revolves around the experiences and takeaways from the first complete agent mastermind event. The hosts and guests discuss their successful weeks, the impact of the event on their businesses, and the valuable insights gained from the mastermind sessions.

Key topics include data training, marketing plans, negotiation strategies, the power of networking, and the impact of the upcoming general election on the real estate market. The conversation covers a range of topics related to real estate, including actionable takeaways for state agencies, data-driven valuations, negotiation techniques, and marketing strategies. The hosts share insights and experiences from a recent mastermind session, highlighting the value of community and learning from others in the industry.

Keywords

estate agency, mastermind event, data training, marketing plans, negotiation strategies, networking, general election, real estate market, real estate, actionable takeaways, data-driven valuations, negotiation techniques, marketing strategies, community, industry insights

Takeaways

• Successful week with high pipeline and listings
• Impact of the mastermind event on business strategies
• Valuable insights on data training and marketing plans
• Effective negotiation strategies and the power of networking
• Impact of the upcoming general election on the real estate market Actionable takeaways for state agencies
• The importance of data-driven valuations in a volatile market
• Effective negotiation techniques and storytelling in real estate
• The value of community and learning from others in the industry