School marketing has gone from a rarity to a necessity for public schools. From public opinion to family engagement, capturing and keeping the attention of your school community is a must to leading and running a successful school district.

In each episode of Season 3, SchoolCEO explores some of the most important and foundational concepts to change how others think and feel about your schools. We talk to experts, share stories along the way, and equip you with a framework that can help you build a strong, thriving identity for your district. Welcome to Season 3!

In this introductory episode, you’ll get a taste for how season 3 is different from our past seasons. You’ll also get a sneak peek into how storytelling can transform a community and how you can learn as much from another industry about your job as you can from within K-12.

Featured in this episode are Michael C. Bush, Neel Doshi, Margaret Heffernen, and Joe Sanfelippo,

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