The Content 10x Podcast Podcast Por Amy Woods arte de portada

The Content 10x Podcast

The Content 10x Podcast

De: Amy Woods
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Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.comContent 10x 2023 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • B2B Content Repurposing Done Right and How It’s Evolving
    Oct 16 2025

    What types of content are B2B marketing leaders repurposing the most? Are they doing enough of it, and what’s holding them back?

    In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans build on insights from 20 senior B2B marketing leaders interviewed on our sister show, B2B Content Strategist.

    This time, Hayley interviews Amy to uncover the big themes that emerged around content repurposing and the future of B2B marketing.

    Find out about:

    • The most popular types of content to repurpose – from benchmark reports and white papers to webinars, podcasts, and panel discussions
    • Why planning repurposing upfront delivers better results and avoids it becoming an afterthought
    • The dangers of “checkbox repurposing” – and how to focus on quality and substance over volume
    • How leading marketers are adapting to changing buyer journeys, new search behaviors, and the rise of AI-generated content
    • The future of B2B content: authenticity, personalization, and why human voice and storytelling will matter more than ever

    Important links & mentions:

    • Hayley on LinkedIn: https://www.linkedin.com/in/hayleyevans888/
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
    • B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
    • B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/
    • Creating and Repurposing B2B Research & Reports: https://www.content10x.com/330
    • The Ultimate Guide to Impactful B2B Video Interviews: https://www.content10x.com/interview-guide/
    • Content 10x: https://www.content10x.com/
    • Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

    Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

    She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

    Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

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    49 m
  • How Smart B2B Marketing Leaders Structure their Teams, Collaborate & Outsource
    Oct 2 2025

    How are top B2B marketing teams structured? What are their secrets and what do they outsource?

    In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.

    Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.

    Find out:

    • How B2B marketing teams are structured (and how they stay lean yet agile)
    • Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departments
    • What gets kept in-house vs outsourced and how it’s a balancing act
    • The importance of a good brief for all project and pieces of work, whether working with in-house teams or external partners

    Important links & mentions:

    • Blog post: https://www.content10x.com/341
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2
    • Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888
    • B2B Content Strategist Podcast: https://www.content10x.com/b2b-content-strategist/
    • Episode 340 AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next: https://www.content10x.com/340
    • Content 10x: https://www.content10x.com/
    • Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

    Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

    She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

    Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

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    44 m
  • AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next
    Aug 28 2025

    How are B2B marketing teams really using AI today?

    In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI.

    After speaking with 20 leading B2B marketers, we’ve uncovered how teams are experimenting with AI, what’s actually working, and where it’s going wrong. From content creation to workflow automation, from compliance headaches to the rise of human-centric storytelling — this episode pulls together the lessons, warnings, and opportunities shaping AI in B2B marketing right now.

    Find out:

    • What B2B marketing teams are using AI for (ideation, drafting, proofreading, workflow automation & more)
    • Why AI is seen more as an efficiency tool than a creator
    • Where leaders are drawing the line: originality, brand voice, and thought leadership
    • The biggest AI pitfalls — from “samey” content to compliance risks
    • Which AI tools are most popular with marketing teams today
    • How human-led, authentic storytelling is becoming even more important in the AI era

    Important links & mentions:

    • B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
    • Shannon Howard on Linkedin: https://www.linkedin.com/in/mjcrawford1/
    • Martin Malloy on Linkedin: https://www.linkedin.com/in/martinmalloy-ca/
    • Luba Czyrsky on Linkedin: https://www.linkedin.com/in/lubaczyrsky/
    • Paul Way on Linkedin: https://www.linkedin.com/in/pkway/
    • Mike D’Errico on Linkedin: https://www.linkedin.com/in/michael-derrico/
    • Matt Crawford on Linkedin: https://www.linkedin.com/in/mjcrawford1/
    • Content 10x: https://www.content10x.com/
    • Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

    Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

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    29 m
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