We trust leaders for their authenticity, so what happens when their words are written by AI?

In this solo episode, host and Content 10x founder Amy Woods reflects on her recent conversation with Ash Jones, founder of Great Influence and Great Leaders, and explores a new twist in the world of personal branding - the rise of AI tools that promise to “do it all” for you.

Shortly after the conversation with Ash, Amy came across a LinkedIn post promoting an AI platform that claims to study a CEO’s tone of voice, create their content, and even comment on posts on their behalf.

It raised an important question if your personal brand isn’t personal anymore… what’s left?

AI can make content faster. But leadership visibility isn’t about speed, it’s about sincerity.

In this episode, Amy shares her thoughts on where AI fits into personal branding, and where it doesn’t, plus how leaders and companies can balance efficiency with authenticity.

Find out:

• Why fully automating your personal brand completely misses the point
• The difference between human-supported and AI-generated leadership content
• The risks of outsourcing your voice completely and how to keep your leadership voice authentic, original, and human
• Where AI can play a useful role in the creative process

Important links & mentions:

• Blog post: https://www.content10x.com/344
• Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones: https://www.content10x.com/343
• What Should You Use AI in Content Marketing (And When You Should Avoid It)? https://www.content10x.com/when-to-use-ai-in-content-marketing/
• AI in B2B Marketing: What’s Working, What’s Failing and What’s Next: https://www.content10x.com/340
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How can B2B companies turn their leaders into one of their most powerful marketing and employer branding assets?

Host, Amy Woods, is joined by Ash Jones for a second time on the podcast. Ash is the founder of Great Influence and Great Leaders and in this episode Amy and Ash explore the growing trend of leadership visibility and personal branding for leaders within organizations on LinkedIn.

Ash shares the story of how Great Leaders began, almost by accident, after working with Booking.com, and how the results from that project inspired a new model for companies looking to activate their senior teams on LinkedIn.

This conversation dives into why helping leaders build a personal brand isn’t a risk but instead it’s a strategic advantage, and what it really takes to make it work inside complex businesses.

Find out:

• The moment Ash realised leadership visibility was the next evolution of personal branding
• Why big organizations like Booking.com and Sky are investing in leadership voices
• The measurable business impact of activating leaders on LinkedIn
• How to balance company messaging with authentic personal expression
• Why the fear of “they’ll get headhunted” is an outdated mindset
• How to help senior leaders find confidence, consistency and real influence online
• Ash’s advice for “cracking LinkedIn” and what most people get wrong

Important links & mentions:

• Blog post: https://www.content10x.com/343
• Ash on LinkedIn: https://www.linkedin.com/in/ash-jones-85363975/
• Great Influence: https://greatinfluence.com/
• Great Leaders: https://greatinfluence.com/leaders
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What types of content are B2B marketing leaders repurposing the most? Are they doing enough of it, and what’s holding them back?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans build on insights from 20 senior B2B marketing leaders interviewed on our sister show, B2B Content Strategist.

This time, Hayley interviews Amy to uncover the big themes that emerged around content repurposing and the future of B2B marketing.

Find out about:

• The most popular types of content to repurpose – from benchmark reports and white papers to webinars, podcasts, and panel discussions
• Why planning repurposing upfront delivers better results and avoids it becoming an afterthought
• The dangers of “checkbox repurposing” – and how to focus on quality and substance over volume
• How leading marketers are adapting to changing buyer journeys, new search behaviors, and the rise of AI-generated content
• The future of B2B content: authenticity, personalization, and why human voice and storytelling will matter more than ever

Important links & mentions:

• Hayley on LinkedIn: https://www.linkedin.com/in/hayleyevans888/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
• B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/
• Creating and Repurposing B2B Research & Reports: https://www.content10x.com/330
• The Ultimate Guide to Impactful B2B Video Interviews: https://www.content10x.com/interview-guide/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter