With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing.

Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns.

Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy.

Find out:

• How Reddit is used
• Why it’s useful for B2B marketers
• Best practices for B2B marketers on Reddit

Important links & mentions:

• The changing face of marketing with Amanda Natividad https://www.content10x.com/the-changing-face-of-marketing/
• Boosting content velocity through repurposing with Ashley Faus https://www.content10x.com/boosting-content-velocity/
• How to maximize content with a small team with Jess Cook https://www.content10x.com/maximize-content-with-small-teams/
• Our consulting and strategy services https://www.content10x.com/consulting-and-strategy/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast?

In this episode, host Amy Woods welcomes Amanda back to find out about that and much more.

Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insights about an audience's preferred websites, social accounts, podcasts, YouTube channels, and even search keywords. She explains their recent improvements and how B2B marketers can leverage these insights to enhance their marketing strategies.

Amanda delves into the core idea of zero-click content, which focuses on providing standalone value in native social media platform posts without requiring users to click away. She shares practical examples and how it has become essential for increasing social media engagement and retention.

The discussion also explores the implications of AI on search behavior and audience research, emphasizing the need for marketers to adapt and stay updated with changing marketing trends.

Find out:

• How to conduct audience research
• What’s happened in the world of zero-click content
• The impact of AI on search behavior

Important links & mentions:

• SparkTogether event https://sparktoro.com/sparktogether/
• Amanda on LinkedIn https://www.linkedin.com/in/amandanat/
• Exploring Zero Click Content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Webinar content is just crying out to be repurposed! So, in this episode of the Content 10X Podcast, host Amy Woods shares 10 practical strategies for repurposing a webinar to maximize ROI.

Amy discusses the benefits of webinars for B2B marketing strategies and dives into methods like creating on-demand videos, thought leadership social posts, YouTube videos, podcast episodes, blog posts, carousels, keynote talks, short social videos, industry publication articles, and eBooks.

Tune in to learn how to extend the value of your webinars and reach a broader audience.

Find out:

• Why webinars are great for B2B marketing
• 10 ways to repurpose your webinar content
• The benefits of repurposing your webinar

Important links & mentions:

• Consulting and strategy services https://www.content10x.com/consulting-and-strategy/
• How to repurpose a talk into a webinar https://www.content10x.com/repurpose-talk-to-webinar/
• Our webinar page https://www.content10x.com/webinars/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter