With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing.

Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns.

Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy.

Find out:

• How Reddit is used
• Why it’s useful for B2B marketers
• Best practices for B2B marketers on Reddit

Important links & mentions:

• The changing face of marketing with Amanda Natividad https://www.content10x.com/the-changing-face-of-marketing/
• Boosting content velocity through repurposing with Ashley Faus https://www.content10x.com/boosting-content-velocity/
• How to maximize content with a small team with Jess Cook https://www.content10x.com/maximize-content-with-small-teams/
• Our consulting and strategy services https://www.content10x.com/consulting-and-strategy/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast?

In this episode, host Amy Woods welcomes Amanda back to find out about that and much more.

Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insights about an audience's preferred websites, social accounts, podcasts, YouTube channels, and even search keywords. She explains their recent improvements and how B2B marketers can leverage these insights to enhance their marketing strategies.

Amanda delves into the core idea of zero-click content, which focuses on providing standalone value in native social media platform posts without requiring users to click away. She shares practical examples and how it has become essential for increasing social media engagement and retention.

The discussion also explores the implications of AI on search behavior and audience research, emphasizing the need for marketers to adapt and stay updated with changing marketing trends.

Find out:

• How to conduct audience research
• What’s happened in the world of zero-click content
• The impact of AI on search behavior

Important links & mentions:

• SparkTogether event https://sparktoro.com/sparktogether/
• Amanda on LinkedIn https://www.linkedin.com/in/amandanat/
• Exploring Zero Click Content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Webinar content is just crying out to be repurposed! So, in this episode of the Content 10X Podcast, host Amy Woods shares 10 practical strategies for repurposing a webinar to maximize ROI.

Amy discusses the benefits of webinars for B2B marketing strategies and dives into methods like creating on-demand videos, thought leadership social posts, YouTube videos, podcast episodes, blog posts, carousels, keynote talks, short social videos, industry publication articles, and eBooks.

Tune in to learn how to extend the value of your webinars and reach a broader audience.

Find out:

• Why webinars are great for B2B marketing
• 10 ways to repurpose your webinar content
• The benefits of repurposing your webinar

Important links & mentions:

• Consulting and strategy services https://www.content10x.com/consulting-and-strategy/
• How to repurpose a talk into a webinar https://www.content10x.com/repurpose-talk-to-webinar/
• Our webinar page https://www.content10x.com/webinars/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you have a plan for your talk other than delivering it on a stage – be it at a live event or a virtual stage? Because although one great keynote can be delivered over and over, there are other ways it can be repurposed.

In this episode of The Content 10x Podcast, host Amy Woods focuses on the process of transforming talks into engaging webinars. She shares her experience of recently repurposing one of her keynotes into a webinar. She also looks at the benefits, including amplifying your reach and increasing opportunity for audience engagement.

Throughout this episode, you’ll hear practical tips and insightful strategies for seamlessly repurposing your talk into a webinar whether it’s a talk to a large audience at an event, or a small presentation internally to colleagues.

Find out:

• Why repurposing a talk into a webinar is effective
• What the benefits are
• Tips on how to repurpose your talk into a webinar

Important links & mentions:

• Our webinar on demand https://www.content10x.com/webinars/
• Sign up to the Content 10x Insider https://www.content10x.com/newsletter/
• Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense.

Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing.

The episode also explores challenges and best practices in measuring the impact of content repurposing, with Chris offering candid insights into the difficulties of quantification beyond traditional metrics. You’ll also hear innovative ways to approach content creation and repurposing, focusing on strategic planning, team collaboration, and leveraging technological advancements.

This is the third and final episode in our B2B marketing leaders mini-series with Chris, Ashley Faus, and Jess Cook.

Find out:

• Why long-form written content is the best type of content to repurpose
• The power of generative AI to help with repurposing
• Why you need a repurposing process

Important links & mentions:

• 6Sense https://6sense.com/
• Boosting content velocity through repurposing with Ashley Faus https://www.linkedin.com/in/jchutchinswriter/
• How to maximize content with a small team with Jess Cook https://www.linkedin.com/in/jchutchinswriter/
• Chris on LinkedIn https://www.linkedin.com/in/jchutchinswriter/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Need a little helping hand when it comes to creating content for LinkedIn? We’ve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory.

So when the annual Algorithm Insights report from Richard van der Blom and his team at Just Connecting gets released, we pay close attention. It’s always eye-opening to see what we can do to help our client’s content and boost our own while uncovering new ways repurposing content can help us reach our objectives for the platform. So we’ve pulled out some of the key insights and have broken them down in this episode.

Curious to know how repurposing can help your LinkedIn content strategy? This episode is for you…

Find out:

• What we consider to be the biggest insights in the report
• What they mean for repurposing your content on LinkedIn
• Specific changes you should know about

Important links & mentions:

• Repurposing from Long to Short with Erica Schneider https://www.content10x.com/repurposing-long-to-short/
• Algorithm Insights Report 2024 https://richardvanderblom.gumroad.com/l/Algorithm-Insights-2024
• Why LinkedIn carousels are perfect for repurposing https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts.

Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor and we wanted to get her on the show to talk about her systems and processes for repurposing, her secret to writing awesome hooks, building a powerful personal brand, and leveraging AI for content creation, among other things!

In this episode, Erica talks to host Amy Woods about all of that. She also shares her journey from freelance writer to head of content to entrepreneur. Plus, how she stays up-to-date on social trends…

Find out:

• How to identify the best points in your long-form content to repurpose
• The top tips for writing excellent LinkedIn posts
• Why commenting is so important to building a personal brand

Important links & mentions:

• Erica’s Long to Short course https://long-to-short.com/
• Erica on LinkedIn https://www.linkedin.com/in/erica-schneider66/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments!

We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, she’s very specific about what they repurpose and how that helps target that C-level audience they want to reach.

She also shares some of the unexpected results she has seen from repurposing, big misconceptions and she gives us her top tip for repurposing with a small team. It’s a great conversation!

Find out:

• The big benefits of content repurposing for a small team
• How to focus your team on what’s important when it comes to repurposing
• Why you should choose one channel and dominate before expanding

Important links & mentions:

• Jess on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Jess on LinkedIn https://www.linkedin.com/in/jesscook-contentmarketing/
• Ashley Faus on The Content 10x Podcast https://content10x.captivate.fm/episode/boosting-content-velocity-through-repurposing-with-ashley-faus
• Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter