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Curious about how digital imaging transformed an entire industry? Join us for an insightful conversation with Debbie Gainsford, a veteran small business consultant and coach from Australia, as she recounts her pioneering days at Getty Images during their revolutionary shift to a fully digital platform. Gain a unique perspective on the early challenges of digital file formats and the intricate world of digital rights, as Gainsford walks us through her experiences educating clients and adapting to a rapidly evolving market. Her stories offer an educational glimpse into how far the world of photography and marketing has come over the past 25 years.

In our discussion, we tackle the modern-day trials small business owners face, especially in marketing and finance, and how to navigate them successfully. Gainsford shares invaluable strategies for overcoming feelings of overwhelm and the pitfalls of constantly comparing oneself to competitors. Learn about the vital importance of clear communication on social media, setting up a Google Business profile, and nurturing customer relationships through community engagement and advocacy. With actionable advice on leveraging email newsletters and trade shows to foster loyalty, this episode is a treasure trove of wisdom for anyone looking to thrive in today's competitive business landscape.

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Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

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Unlock the secrets to making every girl feel special and beautiful with Sheryl Bashore, the visionary behind Sheryl Z Photography. From her early days in her father's darkroom to her thriving career in event and dance photography, Sheryl shares her incredible journey and the passion that drives her. Learn how she transitioned from hobbyist to professional, blending efficiency with personal attention through innovative techniques like using posers, pose charts, and mapping charts.

Discover the essentials of creating engaging photography sessions for kids, where loving what you do and hiring the right team makes all the difference. Hear how Sheryl’s standardized setup processes allow for meaningful personal interactions, and get inspired by her inventive silhouette shots that leave parents mesmerized. Sheryl's transparent and engaging approach ensures a memorable experience for parents and children alike, balancing regimented setups with creative flair.

Get a firsthand look at evolving business strategies in the photography world, from mastering advanced compositing techniques to leveraging online sales platforms like GotPhoto. Sheryl's journey is filled

Energize your sales with Shareme.chat, the proven texting platform.

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Listen on: Apple Podcasts Spotify

Support the Show.

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Have an idea or tip? Send us a text!

Ready to unlock the secrets of turning athletic discipline into entrepreneurial success? John Chan, the dynamic founder of 2X Growth Agency and a dedicated taekwondo athlete, takes us on his journey from Hong Kong to Canada. Discover how his immigrant background and sports discipline shaped his entrepreneurial spirit and career choices. Chan's transformation from a designer to a marketing agency executive showcases his adaptability and the endless opportunities available.

Join us as Chan shares lessons from the startup world, inspired by design-thinking icons like Steve Jobs. Gain insights into balancing product focus with customer needs, recognizing market opportunities through intuition, and the importance of staying updated with emerging technologies. If you're an aspiring entrepreneur, this episode is packed with strategies to build credibility, pivot your career, and stay ahead of the curve.

Energize your sales with Shareme.chat, the proven texting platform.

ShareMe.Chat
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Support the Show.

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning