Earlier this year, we launched the Airline Leader Interview Series, where we spoke with industry leaders about high-level trends and strategies. But now, we’ve decided to dig deeper into one key topic: how to build a great digital experience and user experience (UX) for airlines. Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to understand what it takes to create exceptional airline UX. This first episode kicks things off with Norbert Krizsan from 815Labs. Not only does Norbert have extensive experience building airline UX from scratch, but he’s also an external lecturer in UX design. He has held nearly every UX role possible—from designer to researcher to Head of UX—and now serves as a Design Strategy advisor. Norbert helped us structure this entire series and is the perfect guest to set the stage for the episodes to come.

Our goal is to bring various great UX leaders to share their perspectives on different UX topics, so by the end of the series, you’ll have a much deeper understanding of how to create outstanding airline digital experiences.

RESOURCES:

You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/key-ux-concepts-for-airline-success/

Diggintravel Podcast is back for our fifth year, and we couldn't think of a better way to start the new season than with one of the top digital minds in the airline industry, Ricard Vila, Chief Digital Officer at LATAM Airlines.

In this talk, Ricard explained how LATAM Airlines built a unique ecosystem to succeed and move faster in the digital world.

Ricard's talk goes beyond the usual digital transformation buzzwords and narratives, delving into concrete concepts and examples--as you'll see some are quite unconventional--to illustrate how LATAM is actively re-shaping its digital culture.

This was one of the most enlightening talks on our podcast, so we highly recommend it to anyone interested in understanding how airline digital transformation unfolds.

RESOURCES:

You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/airline-digital-culture-latam-airlines/

Another exciting Diggintravel Podcast episode, featuring an in-depth discussion with Surya Kuchibotla, Head of eCommerce and Distribution at flyadeal.

Discover how flyadeal is building a modern digital commerce tech stack and leveraging technology to carve out a competitive edge. Key podcast highlights:

• Flyadeal's unique organizational model
• How flyadeal is running consolidated, end-to-end digital marketing campaigns utilizing CDP
• How to do airline personalization on three levels
• Flyadeal's approach to AI-driven personalization and conversational commerce on WhatsApp

RESOURCES:

You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/modern-airline-digital-commerce-stack-flyadeal/

You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:

https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/