Cannabis reform always feels like it's on the verge of a breakthrough with policy.

We know some policies can pass both the House & Senate yet it doesn’t , but it ends up feeling like a pawn in the horse trading by policymakers who all know that ~70% of Americans are in favor of cannabis legalization. So why does policy that has support from both sides of the aisle struggle to make progress?

This week, we sit down with Erin Moffet and David Mangone to discuss:

• Stories from Inside DC
• Measuring Progress
• Process of educating Member/Staffers
• And so much more

About The Liaison Group

The Liaison Group (TLG) is a DC-based federal lobbying firm dedicated to shaping the federal legislative and policy landscape for the Cannabis Industry. TLG focuses its efforts and expertise in both the House and Senate with the overarching goal of protecting and preserving state-authorized Cannabis programs.

Key Topics Discussed:

• David and Erin's background getting into cannabis lobbying (00:01:04)
• What lobbying is and how it works in the cannabis industry (00:02:34)
• Balancing relationships with members of Congress and educating them on cannabis (00:07:12)
• Coordinating with other industry groups and finding the right messengers (00:13:18)
• Navigating the complexities of cannabis policy and legislation (00:20:27)
• Measuring success and the importance of the upcoming 6 months (00:42:54)

Follow us: Our Links.

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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person's role, expecting them to handle everything from strategy to execution.

In fast-paced, scaling startups, this is precisely where fractional marketers can make a critical difference. Leveraging a team of skilled, experienced individuals to handle various marketing roles can support your marketing team more effectively, saving time and costs.

This week, we sit down with Brandon Bobart to discuss the following:

• How does a Fractional Marketer work?
• Benefits & Drawbacks
• Best Tactics for Cannabis Brands

About Brandon Bobart : We help small business owners (< 5 million in revenue) build their entire marketing team for the price of one full-time employee.

Guest Links

• https://pisgahpeaksventures.com/
• https://www.linkedin.com/in/brandon-bobart/

Time stamps of Main Topics Discussed:

Overview of fractional marketing and how it applies to the cannabis industry (00:02:08)

Importance of aligning marketing objectives with business KPIs (00:06:32)

Challenges of managing a full marketing team vs. leveraging fractional experts (00:03:54)

The critical role of a website as a digital storefront for cannabis businesses (00:22:47)

Navigating social media restrictions and best practices for cannabis brands (00:34:00)

Emerging marketing tactics beyond digital, such as direct mail and community engagement (00:37:42)

The impact of AI and automation on the future of cannabis marketing (00:44:19)

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

"Every time a company doubles in size, you need to redo all processes." – Reid Hoffman, founder of LinkedIn.

The speed and development of the cannabis industry often conflict with the ability to take a step back and recognize the internal organizational changes that have occurred since the last time you aligned your structure.

Are your total compensation packages, timing, and organizational structure retaining and attracting employees?

Can slight improvements outside of just pay provide a massive boost to your team?

Enter Mike Siebold of FlowerHire. Having an experienced industry partner review your company structure to ensure alignment with incentives, titles, and compensation while building an ideal hierarchy might seem like a luxury, but it is a crucial asset.

This week, we sit down with Mike Siebold to discuss:

• What is Growth Management?
• Pros & Cons of Unions in Cannabis
• Leadership Summits

Guest Links

• https://www.linkedin.com/in/mikesiebold/
• https://flowerhire.com/
• https://www.youtube.com/playlist?list=PLapnfHDjR7Gk_7tHF07op_bPR4L8CpGM2
• https://www.instagram.com/flowerhire/
• https://x.com/flowerhire
• https://www.linkedin.com/company/flowerhire/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime