Cannabis reform always feels like it's on the verge of a breakthrough with policy.

We know some policies can pass both the House & Senate yet it doesn’t , but it ends up feeling like a pawn in the horse trading by policymakers who all know that ~70% of Americans are in favor of cannabis legalization. So why does policy that has support from both sides of the aisle struggle to make progress?

This week, we sit down with Erin Moffet and David Mangone to discuss:

• Stories from Inside DC
• Measuring Progress
• Process of educating Member/Staffers
• And so much more

About The Liaison Group

The Liaison Group (TLG) is a DC-based federal lobbying firm dedicated to shaping the federal legislative and policy landscape for the Cannabis Industry. TLG focuses its efforts and expertise in both the House and Senate with the overarching goal of protecting and preserving state-authorized Cannabis programs.

Key Topics Discussed:

• David and Erin's background getting into cannabis lobbying (00:01:04)
• What lobbying is and how it works in the cannabis industry (00:02:34)
• Balancing relationships with members of Congress and educating them on cannabis (00:07:12)
• Coordinating with other industry groups and finding the right messengers (00:13:18)
• Navigating the complexities of cannabis policy and legislation (00:20:27)
• Measuring success and the importance of the upcoming 6 months (00:42:54)

Follow us: Our Links.

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person's role, expecting them to handle everything from strategy to execution.

In fast-paced, scaling startups, this is precisely where fractional marketers can make a critical difference. Leveraging a team of skilled, experienced individuals to handle various marketing roles can support your marketing team more effectively, saving time and costs.

This week, we sit down with Brandon Bobart to discuss the following:

• How does a Fractional Marketer work?
• Benefits & Drawbacks
• Best Tactics for Cannabis Brands

About Brandon Bobart : We help small business owners (< 5 million in revenue) build their entire marketing team for the price of one full-time employee.

Guest Links

• https://pisgahpeaksventures.com/
• https://www.linkedin.com/in/brandon-bobart/

Time stamps of Main Topics Discussed:

Overview of fractional marketing and how it applies to the cannabis industry (00:02:08)

Importance of aligning marketing objectives with business KPIs (00:06:32)

Challenges of managing a full marketing team vs. leveraging fractional experts (00:03:54)

The critical role of a website as a digital storefront for cannabis businesses (00:22:47)

Navigating social media restrictions and best practices for cannabis brands (00:34:00)

Emerging marketing tactics beyond digital, such as direct mail and community engagement (00:37:42)

The impact of AI and automation on the future of cannabis marketing (00:44:19)

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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

"Every time a company doubles in size, you need to redo all processes." – Reid Hoffman, founder of LinkedIn.

The speed and development of the cannabis industry often conflict with the ability to take a step back and recognize the internal organizational changes that have occurred since the last time you aligned your structure.

Are your total compensation packages, timing, and organizational structure retaining and attracting employees?

Can slight improvements outside of just pay provide a massive boost to your team?

Enter Mike Siebold of FlowerHire. Having an experienced industry partner review your company structure to ensure alignment with incentives, titles, and compensation while building an ideal hierarchy might seem like a luxury, but it is a crucial asset.

This week, we sit down with Mike Siebold to discuss:

• What is Growth Management?
• Pros & Cons of Unions in Cannabis
• Leadership Summits

Guest Links

• https://www.linkedin.com/in/mikesiebold/
• https://flowerhire.com/
• https://www.youtube.com/playlist?list=PLapnfHDjR7Gk_7tHF07op_bPR4L8CpGM2
• https://www.instagram.com/flowerhire/
• https://x.com/flowerhire
• https://www.linkedin.com/company/flowerhire/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Cannabis sentiment is not positive enough.

Given the challenges and fatigue, it's easy to lose sight of what's happening.

Cannabis is being built from the ground up. Regulations and capital may currently hinder some aspects, but what's happening in the industry is undeniable.

This week, we sit down with Ben Burstein, who reveals the actual situation in cannabis, focusing solely on information that tells the story through data.

We discuss the following:

• Hemp Beverages
• Understanding Market Maturity
• How Upcoming Catalysts Influence the Next Steps
• And So Much More

Guest Links:

• https://www.linkedin.com/in/benjaminburstein/
• https://www.leaflink.com/
• https://www.instagram.com/leaflink_/
• https://x.com/LeafLinkUS

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Tradeshows are a universal way of connecting with others in a similar industry for a unified reason. However, as costs rise, the value of attending these events is weighed against other efforts. Success at these events varies per individual, adding to the challenges.

Rama Mayo and the team at Hall of Flowers already have a must-attend event. This year, they are elevating it even further by deepening the value for exhibitors and attendees, connecting them directly with superfans in a magical experience.

This week, we sit down with Rama Mayo to discuss the following:

• Hall of Flowers' incredible evolution
• Turning Hall of Flowers into a must-attend experience
• Celebrating brand deal failures and successes
• And so much more

Buy Tickets to HOF here https://www.hallofflowers.com/festival/home

Guest Links

• https://www.ramamayo.com/
• https://www.instagram.com/hall_of_flowers/
• https://www.instagram.com/greenstreet/
• https://www.hallofflowers.com/festival/home

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

While many have found cannabis to be helpful for sleep, is it anecdotal, or is there science to back up these feelings?

In the US, 50 to 70 million adults have chronic sleep problems or sleep disorders, according to SleepHealth.org.

FloraWorks set out to validate these claims through double-blind placebo trials, employing the rigorous standards used in pharmaceutical research. These trials aim to provide scientific evidence to support the efficacy of cannabis-derived compounds, such as CBN, in improving sleep.

This week, we sit down with Alleh Lindquist to discuss the following:

• The Therapeutic Potential of CBN
• Sleep Study Design
• What Cannabinoid is Next for Clinical Trials?
• And So Much More

Guest Links:

• https://www.linkedin.com/in/allehlindquist/
• https://www.flora-works.com/
• https://x.com/floraworks_usa
• https://www.linkedin.com/company/floraworks/about/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

The lack of guidance from the US Federal Government on the cannabinoid industry poses significant challenges for those involved in the sector. The absence of clear regulations and leadership complicates business operations.

In contrast, European countries are both legalizing cannabis and planning further legalization. They are keen to avoid the mistakes made by many US states and are learning from past failures.

This week, we sit down with Boris Jordan to discuss

• How the NGC acquisition will drive Curaleaf's growth in Europe &
• Why Curaleafs in the Hemp Market
• FruitStiq, Hemp Beverages, and so much more

About Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult use markets. In the United States, our brands are sold in 17 states with operations encompassing 147 dispensaries and employing more than 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.

#CURA #BorisJordan #Curaleaf

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Creating a powerful and emotionally resonant message is essential in the cannabis industry, where many people have unique and personal connections to the plant. Crafting a message that genuinely resonates can yield compounding results. Although PR and marketing often get grouped together, they require distinct strategies to complement each other effectively.

This week, we sit down with Jordan Isenstadt to delve into:

• Understanding Cannabis PR
• Earned vs. Paid vs. Owned Media
• How to Talk to Your Kids About Cannabis

About Jordan Isenstadt

As a Senior Vice President at Marino, I lead strategic communications and public affairs campaigns for clients in the cannabis, higher education, and labor sectors. I leverage my 20+ years of experience in the public, private, and nonprofit sectors to craft and execute effective and innovative strategies that advance my clients' goals and enhance their reputation.
I have a proven track record of delivering results and building trust with diverse stakeholders, including media, government, business, and community leaders. I am passionate about using my skills and expertise to make a positive impact on society and the world.

Guest Links

• https://www.linkedin.com/in/mrisenstadt/
• https://x.com/MrIsenstadt
• https://x.com/marinopr
• https://www.linkedin.com/company/the-marino-organization/
• https://www.instagram.com/marino.pr

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Twitter :

• https://twitter.com/TheDime\_8th
• https://twitter.com/bryanfields24
• https://twitter.com/kellan\_Finney