Episodios

  • Matt Mesenger - Maximize Your Paid Media Spend
    Jun 19 2024

    On Episode 11 of The Drake Insights Podcast, we are joined by senior living digital expert Matt Mesenger. Listen as he reveals powerful strategies to maximize your return on ad spend. Learn how to target the right audience, structure your campaigns for optimal results, and leverage valuable CRM data to deliver a seamless experience for potential residents. By implementing these strategic tips, you can attract more qualified leads and get the most out of your senior living marketing dollars.

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    23 m
  • Mary Greer, Engrain - Interactive Sales Tools to Increase Engagement
    Jun 5 2024

    On Episode 10 of The Drake Insights Podcast, we are joined by Mary Greer of Engrain. Listen to learn more about how the power of interactive sales tools, like those offered by Engrain, can increase website engagement, qualified leads and ultimately increased conversions and deposits. In todays digital world, it is imperative we are bringing these tools to the forefront of our sales offices and websites to empower prospects while also providing key planning insights for the sales team.

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    16 m
  • The Ultimate Website Review Guide to Attract More Residents
    May 24 2024

    This episode of The Drake Insights Podcast dives into senior living community website reviews. Host Natasha Drake emphasizes the importance of a website as a crucial first impression. Learn the top 5 tips on how to do a review of your community's website to ensure you are attracting and converting qualified leads into prospects and residents. She then breaks down each tip into specific strategies, ideas and interactive tools you can use.

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    24 m
  • Angela Green Urbaczewski, RevOppAI - The Power of AI to Transform your Business
    May 1 2024

    On Episode 8 of The Drake Insights Podcast, we are joined by Angela Green Urbaczewski, founder of RevOppAI. Listen to learn more about how to use the power of AI to transform data into business growth and ROI, make strategic decisions and help improve the prospect and customer journey. She urges listeners to not underestimate the power of AI tools to be used not only to improve customer experience, but for ongoing development and training of team members.

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    14 m
  • Sarah Eggers - Top Senior Living SEO Tips
    Apr 17 2024

    On today's episode we are joined by Sarah Eggers, Senior Living SEO Specialist. Listen to learn more about her top senior living SEO strategies for you to take charge of your organic rankings to increase your overall website conversions.

    This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

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    20 m
  • Three Tips in 3 Minutes - Top 3 Things you MUST be doing in your marketing strategy
    Apr 8 2024

    Join your host, Natasha Drake, from Drake Strategic for her Three Tips in 3 Minutes for April. On today's episode, learn the top three tactics and strategies you must be doing in your marketing plan to help increase your results.

    This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

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    6 m
  • Marketing Events 101
    Mar 22 2024

    On today's episode, learn more about strategic marketing event planning for senior living, understanding the four different types of events and how and when to do them effectively tying them to your strengths and differentiators.

    This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

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    9 m
  • Maribeth Jenkins, The Sabal Group - Target Audience List Segmentation
    Mar 14 2024

    On today's episode we are joined by Maribeth Jenkins from the The Sabal Group. Listen to learn more about the latest strategies and techniques to better target and segment your audience list for both direct and digital marketing.

    This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

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    14 m