E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not.

This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless.

Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer.

Then the episode shares how to get rich answers with copywriting, and something more creative: how to get rich answers with video.

By using video you grow a brand on Instagram, TikTok, and YouTube simultaneously while also ranking on Google!

The episode also stresses bottom-of-funnel organic search traffic vs. top-of-funnel.

Experiments from https://seosherpa.com/seo-experiments/

00:00 SEO Experiments
00:19 The Article
01:59 Understanding Rich Answers
03:22 Impact of Rich Answers on Click-Through Rates
04:49 Using Rich Answers for Traffic
06:12 Writing for Rich Answers
07:45 Bottom of Funnel Keywords
11:54 Using Social Media for SEO
15:41 Conclusion

#seo #searchengineoptimization #digitalmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists.

He shares footage from the event and what he learned.

The #1 thing: we live in an era where short-form mobile video creators are more influential than the top journalists.

Once I get you motivated with News Daddy’s videos, I give step-by-step directions on how to make your first TikTok and repost it to every platform, including Instagram Reels, in such a way that views are not suppressed.

I learned this from posting over 1,200 videos myself.

If you want to get motivated about making short-form vertical content and then actually make that content, this episode is for you.

News Daddy TikTok: https://www.tiktok.com/@dylan.page
News Daddy Instagram: https://www.instagram.com/dylanpage.ning/

00:00 The Influence of Short Form Content Creators
00:13 Case Study: News Daddy at the NATO Summit
00:42 Motivation
01:39 Dylan Page’s Videos
04:55 Recap of Dylan Page
06:26 How To Edit In The TikTok App
12:07 Automating Your Content Distribution
14:45 Conclusion: Maximizing Your Content's Reach

#socialmediamarketing #contentmarketing #digitalmarketing #marketingstrategy

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E375: Top posts this month from the Instagram Marketing subreddit.

I had a lot of fun recording this one. If you want to grow on social media, especially Instagram, you will enjoy this episode. Pinky promise.

“How I generated over 500 million views” - https://www.reddit.com/r/InstagramMarketing/comments/1e1nc0y/how_i_generated_over_500_million_views/

“New hashtag strategy that actually works” - https://www.reddit.com/r/InstagramMarketing/comments/1e1ffw2/new_hashtag_strategy_that_actually_works/

“Reminder to NEVER buy bot followers‼️” - https://www.reddit.com/r/InstagramMarketing/comments/1dps601/reminder_to_never_buy_bot_followers/

“Remove all the “flagged for review followers” & engagement increases instantly” - https://www.reddit.com/r/InstagramMarketing/comments/1dzpnut/remove_all_the_flagged_for_review_followers/

00:00 What You Will Get From This Episode
00:10 Overview of Instagram Strategies
00:48 New Hashtag Strategy That Actually Works
04:18 Generating Over 500 Million Views
12:52 Pitfalls of Buying Bot Followers
14:52 Removing Flagged Followers
15:36 Conclusion

#socialmediamarketing #instagrammarketing #contentmarketing #digitalmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast.

In only four months, TikToker, Bobbi Althoff, went from:
- No podcast.
- No industry connections.
- Mid-level influencer to Moms.

To:

- #1 podcast in the world (now it’s down to #10, but was at #1).
- Signed by the most prominent talent agency on the planet (WME).
- Doing podcasts with A-listers.
- Influencer to everybody, getting recognized everywhere.

I love this story.

Read from: https://edwardsturm.com/articles/how-bobbi-althoff-got-drake-on-her-podcast/

Brett Cohen’s episode: https://www.youtube.com/watch?v=tGiR2NNpnNo

Bobbi’s story originally told in: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/

00:00 Introduction
01:42 From Mid-Level Influencer to Podcaster
02:24 Bobbi’s Strategy
04:03 Securing Drake and Going Viral
05:46 Lessons Learned: Playing to Win and Taking Risks
06:47 Similar Success Stories
09:31 Conclusion: Risk-Taking

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E373: I met a guy using Parasite SEO on Reddit to drive listeners to his podcast.

Writes detailed Reddit posts about trending and consistently hot topics.

Manipulates Reddit a bit with upvotes.

Changes the post text. Removes the details he wrote and replaces it with a recommendation to listen to his podcast to learn about the topic.

The Reddit post ranks on Google.

People go to the Reddit post → go to the podcast → listen → some people become regular listeners.

Evil genius.

As recommended in the episode:
“Ranking #1 on Google Twice This Week Within 24 Hours” - https://www.youtube.com/watch?v=VXYoEF5886M
“How Bobbi Althoff Got Drake as a Guest for Her 4 Month Old Podcast” - https://www.youtube.com/watch?v=KD6ehuODLDY

00:00 Advanced Podcast Listener Strategies
00:05 Understanding Parasite SEO for Podcasts
00:56 Google Prioritization of User-Generated Content
02:40 Practical Steps for Implementing Parasite SEO
04:14 Using Reddit for Podcast Growth
10:59 Final Thoughts
12:43 This Podcast

#podcastmarketing #digitalmarketing #parasiteseo #growthhacking

E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts.

Something, however, I see time and time again is that the most surefire way to achieve one’s goals is to take the longcut.

This means doing something one enjoys and sticking with it daily (or several times a week) - for years.

Nobody is so dumb they won’t figure things out given enough time.

But when you go from “opportunity” to “opportunity” you have to start anew each time.

This episode is my rant on this.

I give an example of a friend who built a company streaming music for pets on YouTube. He built it for 10 years with no outside funding and sold it for tens of millions of dollars.

I give the example of myself - one year ago I was plateauing and almost gave up. But I believed if I stuck with it, I would figure it out.

And I give a cautionary tale of a founder who was too eager to get to goals quickly, raised a bunch of money without doing proper due diligence, and got nothing when the company he worked for years to build was acquired.

Slow is smooth, smooth is fast.

Take the longcut.

My social media posting strategy (as mentioned in the episode): https://edwardsturm.com/articles/social-media-posting-strategy/

00:00 Persistence
00:04 A Friend's Success Story
02:04 The Reality
02:21 The Longcut vs. Shortcuts
04:25 Lessons from The Terminal List
07:41 My Social Media Journey
11:35 Sticking with It
13:44 Conclusion

#entrepreneurship #persistence #motivation #consistency

The Edward Show. Your daily content marketing podcast: https://edwardsturm.com/the-edward-show/

E371: Parasite SEO using LinkedIn Pulse.

First, I share examples.

Next, I share why LinkedIn Pulse works so well for Parasite SEO (using an established platform’s authority and engagement to put up your own SEO content and rank on search engines fast).

Then, I give an in-depth breakdown of exactly how this is done. The spammy manipulative ways this is performed + the less spammy options.

I also give alternatives.

Just a reminder, I am not recommending any of this, but I think it’s important for digital marketers and entrepreneurs to know this exists.

Do it at your own risk.

And if you want to hear the episode (“Ranking #1 on Google Twice This Week Within 24 Hours”) mentioned in the podcast, here is the link: https://youtu.be/VXYoEF5886M

00:00 Introduction to Parasite SEO
00:09 Understanding LinkedIn Pulse for SEO
01:12 Disclaimer and Risks
02:18 Examples of LinkedIn Pulse Parasite SEO
04:41 Why Parasite SEO Works
06:49 How to Execute LinkedIn Pulse Parasite SEO Safely
12:20 Step by Step Summary
18:04 Conclusion

#parasiteseo #seo #blackhat #searchengineoptimization

E370: How to paint yourself as the underdog, even when you’re the incumbent.

It’s a quick hack to make yourself instantly likable.

Find the incumbent in your niche - the mainstream - criticize them relentlessly.

Done properly, it doesn’t make your brand appear weak; it makes your competitors seem exploitative to their consumers.

Being the mainstream isn’t cool, being the underdog is.

Works for incumbents too, though requires a bit more creativity, explained in the episode.

00:00 The Epiphany: Underdog Strategy
00:42 Criticizing the Mainstream
00:59 Elon Strategy
01:23 The Google Leak: Underdogs vs. Mainstream
02:50 SEO Strategies: Top vs. Bottom of Funnel
04:12 Peak Design vs. Amazon: A Viral Victory
07:37 Underdog Branding
09:45 Final Thoughts

#branding #brandbuilding #marketingstrategy

The Edward Show. Your daily marketing podcast: https://edwardsturm.com/the-edward-show/