The Events Cast Por arte de portada

The Events Cast

De: Francesca R. Balit
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  • Resumen

  • The Events Cast is a show dedicated to all things event marketing where, in each episode, we dive into the marketing tactics and strategies that will help you attract new attendees, grow your audience, and sell out your events. This podcast is your weekly dose of coaching, guidance and inspiration to help you achieve your marketing goals and boost your events. Through interviews with event marketers and professionals and solo episodes with Francesca, you'll learn practical tips and strategies to better market your events along with real-world advice and trends happening in the wild and wonderful world of events. Subscribe now if you are ready to level up your event marketing, and for all the show notes, links and resources, head to theeventscast.com
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Episodios
  • #91: Update: We are Back With a New Episode Type For You

    #91: Update: We are Back With a New Episode Type For You
    Jul 15 2024

    The Events Cast Podcast is back after a short break!

    In this celebratory episode, I share an update on what has been going on over the past months over at The Events Cast Podcast and at Bbr Web Design and we introduce a new episode type that we will be producing for you.

    If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend

    Find out more at:
    www.theeventscast.com

    Follow or send us a message

    On Instagram:
    www.instagram.com/theeventscast

    On Linkedin:

    https://www.linkedin.com/company/the-events-cast/
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    14 m
  • #90: Designing for Delight: Optimizing User Journeys on the Web

    #90: Designing for Delight: Optimizing User Journeys on the Web
    Mar 11 2024

    In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event.

    Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs.

    We explore the importance of understanding your audience, mapping out user journeys, and focusing on solving their problems and achieving their goals. Plus, gain practical tips on project management, leveraging analytics, and involving your audience in the redesign process.

    Don't miss out on these actionable takeaways and a firsthand look at the successful website launches for CPHI, Foods, and more.

    If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend

    Find out more at:
    www.theeventscast.com/event-website-user-journey

    Follow or send us a message

    On Instagram:
    www.instagram.com/theeventscast

    On Linkedin:
    https://www.linkedin.com/company/the-events-cast/
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    24 m
  • #89: Unlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli

    #89: Unlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli
    Feb 19 2024

    In today’s episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts.

    We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium.

    If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend.

    Find out more at:
    www.theeventscast.com/amanda-ciccatelli/

     

    Follow or send us a message

    On Instagram:
    www.instagram.com/theeventscast

    On Linkedin:
    https://www.linkedin.com/company/the-events-cast/
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    38 m
Marketing Economía
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