The Events Cast Podcast is back after a short break!

In this celebratory episode, I share an update on what has been going on over the past months over at The Events Cast Podcast and at Bbr Web Design and we introduce a new episode type that we will be producing for you.

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In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event.

Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs.

We explore the importance of understanding your audience, mapping out user journeys, and focusing on solving their problems and achieving their goals. Plus, gain practical tips on project management, leveraging analytics, and involving your audience in the redesign process.

Don't miss out on these actionable takeaways and a firsthand look at the successful website launches for CPHI, Foods, and more.

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In today’s episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts.

We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium.

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Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers.

In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention.

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In this week’s episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team.

We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and processes, how to identify gaps in your marketing team, and so much more.

Tune in to gain a deeper understanding of the foundations that make a strong event marketing team and learn how to navigate the ever-evolving challenges in the industry.

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In this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair
Turner, the latest trends that are affecting the meetings and events industry taken directly
from the IBTM World Trends Report 2024.

We will hear how AI and technology are impacting events and the impacts they have on
sustainability, accessibility and equity. We also discuss the top cultural trends affecting the
industry and how budget constraints are affecting corporate events. We finish off by
discussing personalisation and how it is creeping its way into events and what are the top
trends in events for 2024.

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The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result!

Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital Events Producer, IUCN, Mary Davidson, Podcast Host, Better Events Podcast, Anna Peters, Creative Director, Evolve Events, Rae Malcham, Chief Strategy Officer, BW Events Tech and Tamar Beck, CEO, Gleanin.

Tune in to hear their top learnings from 2023!

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The Events Cast celebrates two years and I couldn’t be more excited to celebrate this with all the listeners and supporters of the show.

In this celebratory episode, I share some of the top trends in event marketing of 2023 and my personal predictions for event marketing for 2024. We already mention some of the top episodes of the show and some must listen to episodes if you haven't already. And I share my favourite quote of the year!

Join me in this episode to celebrate a year together!

If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend

Find out more at:
www.theeventscast.com

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www.instagram.com/theeventscast

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https://www.linkedin.com/company/the-events-cast/