If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more!

Time Stamps:

(0:29) Separating Yourself From The Competition

(2:18) Old Way vs New Way

(2:37) The 5 Elements of A Great Offer

(3:17) Out To Dinner Analogy

(4:37) Core Marketing Thesis

(6:27) Your Unique Mechanism

(7:37) Recapping

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Are you wanting deeper connections with your clients and get them the best results possible both with their body and their mind and soul? Today's guest has been in the industry for over a decade, is a IFBB Bikini Pro, and has thousands of lifestyle client and athlete success stories in her belt.

Laurin Conlin is the CEO of Redefine Healthy Brands and we're going to discuss a wide range of topics including what to do after the diet, how to get more holistic results for your clients, how to become an expert in the space, and more!

Time Stamps:

(0:49) When Laurin Started In The Industry

(4:49) Macro Tracking and Food Relationship Issues

(7:49) Digging Deeper With Clients

(21:04) Not Seeing Weight Loss Early On

(28:29) Laurin’s Clientele Split

(31:29) Competing

(35:59) Laurin’s Mentorship

(38:29) Becoming An Expert In The Space

(44:34) Talk To More People

(50:07) Where To Find Laurin

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Follow Laurin on Instagram

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Check Out Our Free Chat-GPT Live Masterclass

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

A living legend is back on the podcast in-person! Clark Bartram is a former Marine, graced the cover of over 150 magazines, author of several books, and right after our first interview together, he was diagnosed with prostate cancer. He's currently doing no chemo or radiation and doing amazing. We talk about his decision to forego conventional treatment along with longevity tips, tax savings as a business owner, and much more!

Time Stamps:

(0:12) Clark Is Back

(0:28) What To Expect

(2:00) Our First Episode

(3:37) Clark’s Cancer Diagnosis

(7:29) Details On Clark’s Non-Profit

(15:30) Use It Or Lose It

(17:00) Developing Self-Confidence

(21:00) Longevity and Staying Motivated

(26:55) When Clark Found The Itch For Training

(32:06) Diet Changes Since Cancer Diagnosis

(33:48) TRT, Testosterone, and Cancer

(41:18) Leveraging Your Business For Tax Advantages

(46:20) Final Thoughts

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Check Out Clark's Nonprofit: Check It Like A Man

----------

Check Out Our Free Chat-GPT Live Masterclass

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I recently broke the internet (no not the CrowdStrike thing) but with a story on my Instagram that led to 398 leads DM'ing me. It was absolutely insane and I want to share everything about it today! No gatekeeping as I'm going to share exactly what I said, why I believe it worked, what it resulted in, and how you can use it too.

Time Stamps:

(0:31) I Broke The Internet

(1:11) Teaching Our IFCA Students Organic Before Paid

(4:25) What I Posted

(7:25) The 3 Offers

(8:45) How You Can Use This

(12:15) The Follow Up Process and Getting Them On a Call

(14:09) Earning People’s Trust

----------

Check Out Our Free Chat-GPT Live Masterclass

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Feeling stuck when it comes to innovating or increasing the value of your coaching program? Want to go beyond sets, reps, and macros but not sure where to begin? In today's episode, I want to give you three ways to skyrocket the value of your coaching program that are working right now. We'll talk about how to communicate your offer more effectively, adding a guarantee, and a special bonus tip for sticking around for the full episode.

Time Stamps:

(0:19) 3 Ways To Improve Your Offer

(0:41) Coming Off of TRT

(1:39) Market “Saturation”

(3:51) Understanding What Value Is

(5:50) Finding The Root Problem

(8:26) Adding A Guarantee

(9:26) Giving More Value Once They Are In

(10:26) Bonus Tip

(12:37) Chat-GPT Live Masterclass

----------

Check Out Our Free Chat-GPT Live Masterclass

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

When it comes to team members asking for a raise, there's one approach that I've learned after a lot of trial and error that has worked wonders. Honesty and transparency. While it sounds simple on the surface, in today's episode, I'm going to explain what this really looks like. We want employees who want to make more money and bring more value to our business but we need to be smart and calculated when we go about doing this. I'll explain why profitability is so important, my first raise conversation, a service based coaching business allotment breakdown example, and more!

Time Stamps:

(0:48) Speaking The Same Raise Language

(2:10) Thinking Like A Business Owner

(3:30) 100k Salary Example

(7:30) Why Profitability Is So Important

(12:25) My First Raise Conversation

(13:52) Service Based Online Coaching Allotment Breakdown

(16:08) Data Driven Systems Inside IFCA

(17:45) Let Me Know If This Helped!

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

These 5 book helped me go from a drug addict with no job and $350 in my bank account to building a $30m+ online fitness business, achieve an 8 figure net worth, and marry the woman of my dreams…

⁣

Before I share the list, I first want to admit something…⁣

⁣

I haven't read a 'self-help' book in over a year.⁣

⁣

But cumulatively, I've read over 100 personal development and business books.⁣

⁣

Nowadays, I mainly read non-fiction and the occasional autobiography.⁣

⁣

I share that because what I read today is not what I read to get me to where I am today…⁣

⁣

For who I am now, I believe it's more beneficial for me to read books that allow me to expand my imagination than more 'how-to' stuff…⁣

⁣

After you've read so many, you realize they all say the same thing.⁣

I do believe it's important to go through this phase though so I want to share my top 5 books that have changed my life and what I'd recommend for any coach or entrepreneur.

Time Stamps:

(1:00) Personal Development Reading Phase

(1:43) #1: A Man’s Search For Meaning By Viktor Frankl

(2:51) #2: Deep Work By Cal Newport

(3:50) #3: Influence: The Psychology of Persuasion By Robert Cialdini

(4:40) #4: Ready, Fire, Aim By Michael Masterson

(6:07) #5: The Power of Now By Eckhart Tolle

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's guest spoke at our most recent live event for our students and I knew we had to have him on the show at some point to talk about this somewhat controversial topic.

Martin MacDonald, Clinical Performance Nutritionist and Founder of Mac-Nutrition Uni. Martin started Mac-Nutrition in 2008 and in 2016 MNU was born. It is now studies in 80+ Countries worldwide and is the leading evidence-based nutrition qualification, allowing individuals to practice as fully qualified and insurable nutritionists in 35 countries.

Martin also speaks internationally and is currently touring doing his Aggressive Diet Coaching seminar. Next stop Las Vegas on 10th August. Listeners can get $80 OFF a place using FitBizMNU.

In this episode, we discuss the concept of aggressive dieting, why the 95% of individuals gain the weight back after dieting statistic is bullshit, how to show compassion within coaching, and more!

Time Stamps:

(2:27) Aggressive Dieting

(6:42) Rate of Energy Transfer

(9:22) Handling Underreporting As A Coach

(16:27) Ruining Metabolism Through Aggressive Dieting?

(24:59) How to Show Compassion in Coaching

(34:32) Gaining The Weight Back?

(41:47) Upcoming Seminar in Vegas

(48:22) Taking Nudes

(52:23) Where To Find Martin

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Follow Martin On Instagram

Check Out Martin's Aggressive Dieting Coaching Seminar and Use Code: FitBizMNU For $80 Off: https://www.martin-macdonald.com/product/aggressive-dieting-seminar-vegas

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed