Episodios

  • The Launch | S1:E1
    Mar 1 2023

    Announcing the launch of the "Force and Friction" Podcast, join the 6teen30 Digital Agency team as we explore the world of revenue operations.

    This launch episode covers an intro to the weekly podcast that will feature discussions with industry experts, interviews and insights examining how the fundamental concepts of force and friction can be applied to optimize revenue operations in businesses of all sizes, especially those looking to Scale

    Learn more at www.forceandfrictionpodcast.com

    Join our online community exclusively for revops professionals and C Suites at community.forceandfriction.com

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    9 m
  • Maximizing Your Efficiency And Impact with RevOps | S1:E2
    Mar 2 2023

    Welcome to the force and friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today's episode, we're going to be speaking and talking about how RevOps, assists you to maximize your efficiency and impact.

    We have five core areas to discuss with the team today.

    1: Establish Metrics and KPIs:

    The first step in measuring and optimizing your revenue operations is to establish clear metrics and key performance indicators (KPIs).

    2: Collect Data:

    Once you have established your metrics and KPIs, you need to collect the data you need to measure them.

    3: Analyze Data:

    Once you have collected the data, it's time to analyze it to gain insights and identify areas for improvement.

    4: Make Data-Driven Decisions:

    Once you have analyzed the data, it's time to use it to make data-driven decisions.

    5: Continuously Optimize:

    The final step in measuring and optimizing your revenue operations is to continuously optimize your processes based on your data and insights.

    Learn more at www.forceandfrictionpodcast.com

    Join our online community exclusively for revops professionals and C Suites at community.forceandfriction.com

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    53 m
  • Fostering a Data-Driven Culture: The Key to Successful RevOps for Businesses Looking to Scale | S1:E3
    Mar 9 2023

    Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.

    In today’s episode, we’re going to be discussing how to foster a data-driven culture.

    We have five core areas to discuss with the team today on how to implement a data-driven culture:

    1: Make Data Accessible to All Employees:
    The first step is to ensure that all employees have access to the data they need to make informed decisions.

    2: Encourage Data-Driven Decision-Making:
    Once your data is accessible, encourage all employees to use data to inform their decision-making and make data-driven recommendations in meetings or in their roles real-time to improve the customer experience and the organization’s performance.

    3: Provide Data Training:
    Provide training and resources to help employees understand how to use data effectively.

    4: Make Data a Part of Your Company’s Culture:
    Help to embed a data-driven culture within your organization and ensure that everyone is working towards the same goals.

    5: Regularly Review and Analyze Data:
    The final step is to make sure that you are regularly reviewing and analyzing your data to identify trends and insights that can inform your decision-making.

    Learn more at www.forceandfrictionpodcast.com

    Join our online community exclusively for revops professionals and C Suites at community.forceandfriction.com

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    34 m
  • Unlock Business Growth: The Importance of Defining and Documenting Your Revenue Processes for Scaling Up with RevOps | S1:E4
    Mar 16 2023

    Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.

    In today’s episode, we’re going to be discussing the importance of defining and documenting your revenue processes.

    We have five core areas to discuss with the team today on how to implement a data-driven culture:

    1: Assess Current Processes:

    The first step is to take a step back and assess the revenue processes that your company currently has in place. Identify areas that are working well and areas that need improvement.

    2: Map Out Your Revenue Processes:

    Once you have assessed current processes, create a detailed map of each revenue process, this will help you to understand how each process fits into the bigger picture and identify any bottlenecks or inefficiencies.

    3: Establish Standard Operating Procedures (SOPs):

    The next step is to establish SOPs. Ensure that everyone is working from the same playbook and that processes are consistent and reliable.

    4: Document Processes and SOPs:

    Make sure that your revenue processes and SOPs are properly documented and accessible to all relevant stakeholders. This will make it easier for new hires to understand how things are done and for existing employees to refer back to if they need a refresher.

    5: Continuously Monitor and Improve:

    With regular reviews, you can identify areas for improvement and make changes as needed. Continuous improvement will help to ensure that your processes remain efficient and effective over time.

    If you enjoyed this podcast and would like to access even more exclusive content, podcasts, blogs and get chat support access from our RevOps agency team - meet your fellow RevOps peers by joining us free forever in our Force and Friction Community.

    Learn more at www.forceandfrictionpodcast.com

    Join our online community exclusively for revops professionals and C Suites at community.forceandfriction.com

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    38 m
  • Secrets to Hiring the Right Revenue Operations Team | S1:E5
    Mar 23 2023

    Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.

    In today’s episode, we’re going to be discussing the secrets to hiring a team that is built to implement your RevOps strategy.

    We have four core areas to discuss with the team today on how to implement a data-driven culture:

    1: Hiring RevOps Team Members

    The first step is to assess what type of people and which roles need to be filled in your RevOps team. You need to know you’re hiring the best RevOps team members you can, these members can be categorised as the RevOps Leader, the Project Manager, the Data Analyst and the Platform Team.

    2: Identifying RevOps Candidates

    Once you have assessed the types of roles you need in your team, it's time to assess if you are adding to an existing team, hiring external members. There are essentially three types of candidates for a RevOps role: the operations leader with prior experience, the transitioning generalist, and the credentialed specialist.

    3: How to Prioritise Hiring for RevOps

    The next step is to consider what to prioritise when hiring for your team, instead of relying on this sense of kinship to pick your next hire, you should ask yourself what your company is lacking; what are you currently unable to do, and what kind of person would be the best fit to do it?

    4: Interviewing RevOps Candidates

    Finally, the team will walk you through what a successful interview process should look like and key areas you should implement into your interview strategy.

    If you enjoyed this podcast and would like to access even more exclusive content, podcasts, blogs and get chat support access from our RevOps agency team - meet your fellow RevOps peers by joining us free forever in our Force and Friction Community.

    Learn more at www.forceandfrictionpodcast.com

    Join our online community exclusively for revops professionals and C Suites at community.forceandfriction.com

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    50 m
  • Unlocking Revenue Growth: How Alignment is Key to a Successful RevOps Strategy | S1:E6
    Mar 30 2023

    Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.

    In today’s episode, we’re going to be discussing how alignment is the key to a successful RevOps strategy.

    Here are the core areas we discuss with the team today on how to successfully align your team:

    Avoiding The Tactics Shiny Balls

    The first step is to adopt a strategy precedes everything approach, this will enable you to build a solid bearing for your flywheel in RevOps to spring.

    The Importance of Alignment & Smashing The Silos

    Next, we discuss how when your teams work together towards common revenue goals, your organization will achieve revenue growth and long-term success faster and more sustainably.

    Communication of Revenue Goals

    Then, we speak about the most common pitfall that organizations fall into around alignment: failing to communicate revenue goals to all revenue-generating teams.

    Fostering Cross-Functional Collaboration

    The next step is to ensure that teams work together and communicate effectively to optimize revenue growth. You can achieve this by introducing and fostering open communication channels, breaking down departmental barriers, and encouraging teamwork across the organization.

    KPIs and Individual Contributions

    Finally, you must ensure that everyone is aware of the specific revenue goals they are personally working towards. With RevOps, every person in your team should have their own number that they are targeted and measured against.

    Learn more at www.forceandfrictionpodcast.com
    Join our online community exclusively for revops professionals and C Suites at community.forceandfriction.com

    Learn more at www.forceandfrictionpodcast.com

    Join our online community exclusively for revops professionals and C Suites at community.forceandfriction.com

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    36 m
  • The Role of AI and ML in Modern RevOps | Chris Selland, Squark AI CEO | S1:E7
    Apr 6 2023

    Learn more at www.forceandfrictionpodcast.com

    Join our online community exclusively for revops professionals and C Suites at community.forceandfriction.com

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    43 m
  • How Tech Enablement Can Optimize Your RevOps Strategy | S1:E8
    Apr 20 2023

    Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.

    In today’s episode, we’re going to be discussing how tech enablement can optimize your RevOps strategy.

    Here are the core areas we discuss with the team today on how to successfully align your team:

    The Tech Challanges Overview

    First, we discussed the challenges of tech, causing inefficiencies throughout your entire business model. Challenges can include a poorly set up CRM system with bad data, insufficient use of marketing automation, and struggling customer success teams with a ticketing system not integrated with their CRM.

    Your Solution: HubSpot's CRM Suite

    Next, we discuss how implementing HubSpot CRM Suite helps struggling businesses to streamline their RevOps and provide better service to your customers.

    Our clients usually see immediate benefits, such as qualifying and closing deals faster, nurturing leads more effectively, and managing customer onboarding and support more efficiently.

    RevOps is Organization (Not Department) Wide

    RevOps is all about optimizing revenue operations across an organization, and technology plays a critical role in achieving this goal.

    How You Can Enable Technology in Your RevOps Strategy

    1. Identify the Right Technology Solutions
    2. Integrate Systems
    3. Train Your Teams
    4. Monitor Performance
    5. Continuously Improve

    If you enjoyed this podcast and would like to access even more exclusive content, podcasts, blogs and get chat support access from our RevOps agency team - meet your fellow RevOps peers by joining us free forever in our Force and Friction Community.

    Learn more at www.forceandfrictionpodcast.com

    Join our online community exclusively for revops professionals and C Suites at community.forceandfriction.com

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    40 m