Episodios

  • The Ultimate 5-Step Guide to Landing Enterprise Accounts | Ep 45

    The Ultimate 5-Step Guide to Landing Enterprise Accounts | Ep 45
    Jul 22 2024

    Matt breaks down his five-step Tier One prospecting process in this episode of The Growth Lab podcast. The process includes identifying Tier One accounts, identifying key decision makers, and building an account map. Matt emphasizes the need for patience, persistence, and insight when selling to market-leading companies. He encourages you to create your own Tier One prospecting plan and highlights the potential impact of landing Tier One clients.

    Key takeaways

    * Create a tier-one prospecting plan to target the biggest companies in your industry.

    * You need to start with an ideal client profile to identify your Tier One accounts.

    * Identify the key decision-makers and influencers within your target companies.

    * Create an account map to organize your research and understand your prospects better.

    * Develop personalized messaging based on triggers and execute a multi-touch outreach campaign.

    * Selling to market leaders requires patience, persistence, and insights.

    Timestamp

    [00:00] Intro

    [00:48] Tier One Prospects: ISG and the Top 20 List

    [01:27] Targeted and Personalized Outbound Campaign

    [02:54] Researching the Business and Account Mapping

    [03:55] Crafting Personalized Messaging and Launching the Campaign

    [04:40] The Impact of Landing Tier One Clients

    Resources

    * Download the Account Mapping Template here.

    * How to Build an Ideal Client Profile in four steps here.

    Follow + Review

    If you enjoy listening to the podcast, I’d love for you to follow and leave a 5-star review to help others discover the show:

    Subscribe to The Growth Lab on Youtube

    Have you seen my YouTube channel? Bonus content from The Growth Lab and other valuable content that I think you’ll like. Check out my latest stuff and give me a like and subscribe.

    Connect with me

    👨🏾‍💻 LinkedIn: https://www.linkedin.com/in/iammattharris/

    🐦 Twitter: https://twitter.com/iam_mattharris

    📸 Instagram: https://www.instagram.com/iam_mattharris/

    📱 TikTok: https://www.tiktok.com/@iam_mattharris

    🎥 Facebook: https://www.facebook.com/iammattharris

    🌎 My website: https://www.iammattharris.co.uk/

    If you have any feedback, content ideas or guest recommendations for the podcast, please email them to me at podcast@thegrowth-lab.com



    Get full access to The Growth Lab at thegrowthlab1.substack.com/subscribe
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    5 m
  • A Simple Technique that Generated 11 Sales Opportunities in Two Months | Ep 44

    A Simple Technique that Generated 11 Sales Opportunities in Two Months | Ep 44
    Jul 15 2024

    In this episode of The Growth Lab podcast, Matt discusses how a simple Google Doc generated 11 sales opportunities in two months.

    The Google Doc method is a well-packaged sales letter that includes a subtle hook, future pacing, case studies, social proof, problem and solution explanations, an FAQ section, and a call to action.

    Find out how to use the Google Doc method for your prospecting.

    Key takeaways

    * The Google Doc method is a simple and effective for generating sales opportunities.

    * The method involves asking for permission to send a Google Doc through a short and casual message.

    * The Google Doc should include a subtle hook, future pacing, case studies, social proof, problem explanation, solution explanation, more social proof, recap, FAQ section, and a call to action.

    * It is important to test different messaging sequences and update the Google Doc based on feedback.

    * Although the method may not work for all target markets, it is worth trying as a tool for identifying new business opportunities.

    Timestamp

    [00:00] Introduction to the Google Doc Method

    [03:21] Crafting an Effective Google Doc

    [03:45] Testing and Refining the Method

    [04:09] Considerations for Using the Method

    Resources

    * Access the LinkedIn script here.

    * Access The Growth Lab Google Doc here.

    * Access the tracking sheet here.

    * Read The Growth Lab Newsletter’s post about the Google Doc Method here.

    Follow + Review

    If you enjoy listening to the podcast, I’d love for you to follow and leave a 5-star review to help others discover the show:

    Subscribe to The Growth Lab on Youtube

    Have you seen my YouTube channel? Bonus content from The Growth Lab and other valuable content that I think you’ll like. Check out my latest stuff and give me a like and subscribe.

    Connect with me

    👨🏾‍💻 LinkedIn: https://www.linkedin.com/in/iammattharris/

    🐦 Twitter: https://twitter.com/iam_mattharris

    📸 Instagram: https://www.instagram.com/iam_mattharris/

    📱 TikTok: https://www.tiktok.com/@iam_mattharris

    🎥 Facebook: https://www.facebook.com/iammattharris

    🌎 My website: https://www.iammattharris.co.uk/

    If you have any feedback, content ideas or guest recommendations for the podcast, please email them to me at podcast@thegrowth-lab.com



    Get full access to The Growth Lab at thegrowthlab1.substack.com/subscribe
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    5 m
  • Mastering Cold Calling: Strategies for Success | Ep 43

    Mastering Cold Calling: Strategies for Success | Ep 43
    Jul 8 2024

    In today’s episode of the Growth Lab podcast, Matt (@iam_mattharris) shares his experience and insights on cold calling. He discusses the purpose of a cold call, how to structure one, and provides five bonus cold calling tips.

    Matt emphasizes the importance of securing the next step and creating a level of confidence during a cold call. He also outlines a basic cold call structure and wraps up the episode by giving 5 bonus cold-calling tips.

    Key takeaways

    * The purpose of a cold call is to secure an in-person meeting or another call.

    * A winning cold call should be concise, generate interest, and take no more than five minutes.

    * The basic structure of a cold call has up to seven steps, including an intro, a value prop, an ask, and objection handling.

    * Handling objections effectively is crucial in cold calling.

    * Maintaining a casual and comfortable tone, using call outlines, and preventing prospects' resistance can improve cold-calling success.

    Timestamps

    [00:00] Introduction

    [01:29] Download The Simple Guide to Cold Calling

    [02:04] The Purpose of a Cold Call

    [04:42] Objection Handling and Qualifying Prospects

    [05:18] Five Bonus Cold Calling Tips

    [06:05] Subscribe to The Growth Lab newsletter

    Resources

    Subscribe to The Growth Lab newsletter here.

    Grab your copy of A Simple Guide to Cold Calling here.

    Follow + Review

    If you enjoy listening to the podcast, I’d love for you to follow and leave a 5-star review to help others discover the show:

    Subscribe to The Growth Lab on Youtube

    Get in touch

    If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com

    Connect with Matt on:

    LinkedIn: https://www.linkedin.com/in/iammattharris/

    Twitter: https://twitter.com/iam_mattharris

    Instagram: https://www.instagram.com/iam_mattharris/

    TikTok: https://www.tiktok.com/@iam_mattharris

    Facebook: https://www.facebook.com/iammattharris



    Get full access to The Growth Lab at thegrowthlab1.substack.com/subscribe
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    6 m
  • Bitesize #26: Behind the Scenes: Insights into Fantastic Services Successful Franchise System

    Bitesize #26: Behind the Scenes: Insights into Fantastic Services Successful Franchise System
    Dec 22 2023

    In this Bitesize clip, Rune Sovndahl discusses his initial hesitation towards franchising Fantastic Services and how it’s been the key to business growth.

    He emphasizes the importance of building a community and working together as entrepreneurs as well as providing insights into Fantastic Services franchising model.

    This clips explores the benefits and strengths of a franchising system, including the brand recognition and the support provided to franchisees.

    Listen to the full episode:

    Watch the episode on YouTube:

    ABOUT THE PODCAST

    The Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.

    Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.

    Matt Harris is an entrepreneur, investor and content creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.

    The Growth Lab help’s cleaning business owners 3x revenue with a proven client acquisition system, strategic partnerships and a buy and build strategy. To find out more, book a call: https://bit.ly/thegrowthlab08

    GET IN TOUCH

    If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com

    Connect with Matt on:

    LinkedIn: https://www.linkedin.com/in/iammattharris/

    Twitter: https://twitter.com/iam_mattharris

    Instagram: https://www.instagram.com/iam_mattharris/

    TikTok: https://www.tiktok.com/@iam_mattharris

    Facebook: https://www.facebook.com/iammattharris



    Get full access to The Growth Lab at thegrowthlab1.substack.com/subscribe
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    6 m
  • Bitesize #25: Mastering Operational Excellence: Standing Out in the Cleaning Business

    Bitesize #25: Mastering Operational Excellence: Standing Out in the Cleaning Business
    Dec 20 2023

    In this Bitesize clip, the DayPorter Team discuss ways to differentiate your cleaning business and stand out from the competition.

    James and Angel explore topics such as offering additional services, operational excellence, expertise, team composition, technology utilization, and client experience. They also highlight the importance of understanding the needs of different clients and tailoring your cleaning business approach accordingly.

    Listen to the full episode:

    Watch the episode on YouTube:

    ABOUT THE PODCAST

    The Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.

    Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.

    Matt Harris is an entrepreneur, investor and content creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.

    The Growth Lab help’s cleaning business owners 3x revenue with a proven client acquisition system, strategic partnerships and a buy and build strategy. To find out more, book a call: https://bit.ly/thegrowthlab08

    GET IN TOUCH

    If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com

    Connect with Matt on:

    LinkedIn: https://www.linkedin.com/in/iammattharris/

    Twitter: https://twitter.com/iam_mattharris

    Instagram: https://www.instagram.com/iam_mattharris/

    TikTok: https://www.tiktok.com/@iam_mattharris

    Facebook: https://www.facebook.com/iammattharris



    Get full access to The Growth Lab at thegrowthlab1.substack.com/subscribe
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    3 m
  • Recruiting + Training for Success: Tips for Building a High-Performing Cleaning Team

    Recruiting + Training for Success: Tips for Building a High-Performing Cleaning Team
    Dec 18 2023
    This episode is a recap of some of the key lesson about training and recruitment shared by guests on The Growth Lab podcast.It features short clips from some of this year’s conversations so you can easily jump around to get a feel for the episode and guest.The guests share insights on the differences between domestic and commercial cleaning and the importance of having a systematic training program.Key takeaways include:* Building a recruitment database can be beneficial for keeping track of potential candidates and providing updates on availability.* Consistency is key in recruitment, and doing a lot of it consistently can lead to success in finding suitable candidates.* Training staff to uphold high standards can be challenging, but creating a systematic training program and providing resources can help maintain quality.* Understanding the differences between domestic and commercial cleaning, such as varying settings and customer expectations, can guide training strategies and improve service delivery.Tweet me with your feedback on this format @iam_mattharris and let me know what you think.See it as a teaser full of bitesize treat and if you like what you hear you can check out the full episodes here:How Focusing On One Service Helps You Systemise and Scale Your Cleaning BusinessHow to Build and Grow the UK's Best Domestic + Commercial Cleaning Business with James FitzpatrickCustomer Service Is The Key To Growing Your Cleaning Business with Ilze Whiteman, The Cleaning CoachHow to Hire and Retain the Right Staff for Your Cleaning Business (7 Tips)TIMESTAMPS[00:00] Intro[00:30] The problem with recruiting cleaning staff[02:25] The best process for hiring cleaning staff[06:09] How to fine tune your recruitment process[08:04] The importance of building a database of cleaners[09:46] Building a training program for your cleaning business[11:34] How to build a training program for commercial cleans[15:02] Training costs you should be aware of for your cleaning business[18:20] How to correct training mistakes[19:50] Key resources for training your cleaning staffEnjoy!LISTEN HEREIf you enjoy listening to the podcast, I’d love for you to follow and leave a 5-star review to help others discover the show:* iTunes/Apple Podcasts: * Spotify: IF YOU PREFER WATCHING OVER LISTENING, DO THAT HERE:If you prefer watching episodes and you want access to bonus content to help grow your cleaning business, subscribe to my YouTube channel: NEED MORE HELP?* Want to 3x revenue growth of your cleaning business in the next 12 months? Book a call.* Email me with the growth strategy for your cleaning business. The more details you provide, the more personal I can make my response.* Join The Cleaning + Property Maintenance Community and gain access to support, accountability and networking opportunities to grow your business: https://www.facebook.com/groups/1279455169412140/?ref=share* For weekly strategies, tools and tactics to grow your cleaning business, sign up for “The Growth Lab Newsletter” (my free weekly email newsletter for cleaning business owner-operators): https://bit.ly/thegrowthlab18ABOUT THE PODCASTThe Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.Matt Harris is an entrepreneur, investor and content creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.The Growth Lab help’s cleaning business owners 3x revenue with a proven client acquisition system, strategic partnerships and a buy and build strategy. To find out more, book a call: https://bit.ly/thegrowthlab08GET IN TOUCHIf you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.comConnect with Matt on:LinkedIn: https://www.linkedin.com/in/iammattharris/Twitter: https://twitter.com/iam_mattharrisInstagram: https://www.instagram.com/iam_mattharris/TikTok: https://www.tiktok.com/@iam_mattharrisFacebook: https://www.facebook.com/iammattharris Get full access to The Growth Lab at thegrowthlab1.substack.com/subscribe
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    21 m
  • Bitesize #24: Grow Your Cleaning Business through Acquisition: Insights from James Fitzpatrick

    Bitesize #24: Grow Your Cleaning Business through Acquisition: Insights from James Fitzpatrick
    Dec 15 2023

    In this Bitesize clip, James Fitzpatrick discusses his approach to buying and growing cleaning businesses.

    He shares insights into his journey, including targeting potential sellers, building a management team, and finding suitable businesses to acquire.

    Listen to the full episode:

    Watch the episode on YouTube:

    ABOUT THE PODCAST

    The Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.

    Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.

    Matt Harris is an entrepreneur, investor and content creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.

    The Growth Lab help’s cleaning business owners 3x revenue with a proven client acquisition system, strategic partnerships and a buy and build strategy. To find out more, book a call: https://bit.ly/thegrowthlab08

    GET IN TOUCH

    If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com

    Connect with Matt on:

    LinkedIn: https://www.linkedin.com/in/iammattharris/

    Twitter: https://twitter.com/iam_mattharris

    Instagram: https://www.instagram.com/iam_mattharris/

    TikTok: https://www.tiktok.com/@iam_mattharris

    Facebook: https://www.facebook.com/iammattharris



    Get full access to The Growth Lab at thegrowthlab1.substack.com/subscribe
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    6 m
  • From One Month to Four Days: How to Transform the Onboarding Process for Your Cleaning Business

    From One Month to Four Days: How to Transform the Onboarding Process for Your Cleaning Business
    Dec 13 2023

    In this Bitesize clip, Louise Trehearn explains how she transformed the onboarding processes for her cleaners from a month to just four days!

    Louise shares insights on systemising her training and standardising the cleaning process, leading to faster onboarding and consistent quality.

    Listen to the full episode:

    Watch the episode on YouTube:

    ABOUT THE PODCAST

    The Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.

    Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.

    Matt Harris is an entrepreneur, investor and content creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.

    The Growth Lab help’s cleaning business owners 3x revenue with a proven client acquisition system, strategic partnerships and a buy and build strategy. To find out more, book a call: https://bit.ly/thegrowthlab08

    GET IN TOUCH

    If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com

    Connect with Matt on:

    LinkedIn: https://www.linkedin.com/in/iammattharris/

    Twitter: https://twitter.com/iam_mattharris

    Instagram: https://www.instagram.com/iam_mattharris/

    TikTok: https://www.tiktok.com/@iam_mattharris

    Facebook: https://www.facebook.com/iammattharris



    Get full access to The Growth Lab at thegrowthlab1.substack.com/subscribe
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    3 m