Visit www.escapetoelevate.com for more info and to apply!

In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a salon owner and former participant of the 'Escape to Elevate' retreat.

They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth.

Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives.

They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone.

Sherry shares her career developments.

Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.

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In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage.

Takeaways

• Press and media coverage can enhance a business's reputation and provide long-term benefits.
• Credibility is associated with getting press and media coverage, which can't be competed with by social media.
• Building a personal brand and leveraging social media can attract bigger press opportunities.
• Earned press placements are more valuable than pay-for-press schemes.
• Being strategic in targeting specific press outlets can be more impactful than trying to be everywhere.
• PR is about building brand credibility, creating awareness, and generating new opportunities.
• Prompt responses and personalized pitches increase the chances of getting featured.
• Syndicated press placements can provide significant exposure.
• Identifying target press outlets and refining one's unique point of view are important in preparing for PR.
• A well-crafted bio and credentials beyond traditional qualifications can make entrepreneurs stand out.
• The Get Featured Fast Guide and Five Days to Free Press course offer valuable resources for entrepreneurs looking to get press coverage.

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In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success.

00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth

00:14 The Evolution of a Money Coach: Beyond Budgets and Debt

03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment

06:03 The Power of Self-Identification: Understanding Who You Are

13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort

17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth

20:07 The Journey of Starting Messy

21:04 The Power of Consistency Over Perfection

21:34 Simplifying the Start: Overcoming Tech Overwhelm

22:17 Embracing Minimalism in Business Tools

23:37 The Importance of Starting Despite Imperfections

25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives

27:38 Getting Comfortable with Being Uncomfortable

30:51 Advice for Taking the First Step Towards Your Goals

33:43 Introducing the Starting Messy Podcast

35:57 Finding Support and the Power of Mentorship