Visit www.escapetoelevate.com for more info and to apply!

In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a salon owner and former participant of the 'Escape to Elevate' retreat.

They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth.

Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives.

They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone.

Sherry shares her career developments.

Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.

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In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage.

Takeaways

• Press and media coverage can enhance a business's reputation and provide long-term benefits.
• Credibility is associated with getting press and media coverage, which can't be competed with by social media.
• Building a personal brand and leveraging social media can attract bigger press opportunities.
• Earned press placements are more valuable than pay-for-press schemes.
• Being strategic in targeting specific press outlets can be more impactful than trying to be everywhere.
• PR is about building brand credibility, creating awareness, and generating new opportunities.
• Prompt responses and personalized pitches increase the chances of getting featured.
• Syndicated press placements can provide significant exposure.
• Identifying target press outlets and refining one's unique point of view are important in preparing for PR.
• A well-crafted bio and credentials beyond traditional qualifications can make entrepreneurs stand out.
• The Get Featured Fast Guide and Five Days to Free Press course offer valuable resources for entrepreneurs looking to get press coverage.

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In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success.

00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth

00:14 The Evolution of a Money Coach: Beyond Budgets and Debt

03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment

06:03 The Power of Self-Identification: Understanding Who You Are

13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort

17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth

20:07 The Journey of Starting Messy

21:04 The Power of Consistency Over Perfection

21:34 Simplifying the Start: Overcoming Tech Overwhelm

22:17 Embracing Minimalism in Business Tools

23:37 The Importance of Starting Despite Imperfections

25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives

27:38 Getting Comfortable with Being Uncomfortable

30:51 Advice for Taking the First Step Towards Your Goals

33:43 Introducing the Starting Messy Podcast

35:57 Finding Support and the Power of Mentorship

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This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.

00:00 Meet Crystal Green: The Hair Mentor

01:19 The Power of Digital Marketing in Hairstyling

03:54 Crystal's Journey from Dentistry to Hairstyling

07:10 The Importance of Client Experience in Hairstyling

09:36 Transitioning to Education and Mentorship

15:26 Making the Client the Hero of Their Hair Journey

19:30 Understanding and Valuing Client Feedback

23:17 Redefining the Role of a Hairstylist

24:06 The Importance of Brand and Personality in Hairstyling

24:29 Crafting Your In-Person Brand as a Hairstylist

25:48 Maintaining Professionalism While Being Authentic

26:42 Navigating Client Conversations and Experience

33:46 The Power of Communication in Hairstyling

38:32 In-Person Marketing Strategies for Hairstylists

42:29 Connecting with Your Audience and Growing Your Clientel

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In this podcast episode, the host speaks with Vivian Johns, the founder of the Hairdressers Social Club in the UK, about the evolving landscape of social media for hairstylists, focusing on Instagram and TikTok. Vivian, who has 26 years of experience in the hairdressing industry, shares her journey from starting on Instagram in 2018 to leveraging TikTok for business growth. She discusses the shift from Instagram being a predominantly photo-sharing app to embracing video content through Reels and the importance of static images and carousel posts for engaging existing followers. Vivian emphasizes the role of SEO on Instagram, highlighting how every word on the platform is now searchable, suggesting a move towards optimizing content for discoverability. They also explore the difference in content creation strategies between Instagram and TikTok, noting that TikTok is excellent for reaching new audiences with more raw and engaging content, while Instagram serves as a more polished showcase of work and a learning library for clients. Vivian advises on the strategic use of hashtags, particularly location-based ones, to enhance visibility and attract local clientele on Instagram. The conversation touches on the underused feature of broadcast channels on Instagram and the potential of TikTok lives for salon visibility. Ultimately, Vivian underlines the importance of aligning social media strategies with business goals rather than strictly focusing on platform-specific tactics.

00:00 Meet Vivian Johns: The Social Media Savvy Hairdresser

01:50 The Evolution of Instagram for Hairstylists: From Photos to Reels

09:15 Maximizing Instagram's Potential: Insights and Strategies for 2024

10:06 Exploring the Power of SEO and Hashtags on Instagram

18:18 Broadcast Channels: The Underused Instagram Feature for Stylists

22:05 Transitioning to TikTok: Is It Necessary for Stylists?

23:22 Exploring TikTok's Potential for Hair Creators

24:49 Success Stories: From Skepticism to Client Growth on TikTok

26:17 Crafting Engaging Content for TikTok vs. Instagram

27:37 The Power of TikTok Lives for Business Growth

32:02 Optimizing TikTok Strategy for Salon Owners

32:39 TikTok and Instagram: Complementary Platforms for Diverse Audiences

40:12 Final Thoughts on TikTok's Value for Local Businesses

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This podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The episode also covers strategies for working with brands, Erin's approach to securing her first brand contract, and the intricacies of content creation and exclusive brand partnerships. Additionally, Erin touches on the personal benefits of traveling for work, balancing motherhood with professional endeavors, and offers advice for stylists aspiring to step into education or brand partnerships.

00:00 Welcome and Introduction

00:03 Meet Erin: From Business Background to Hairdressing

01:20 The Journey into Hair Education

03:16 The Realities of Becoming an Educator

09:44 Navigating Brand Partnerships and Sponsorships

24:36 The Power of Travel and Personal Growth

30:47 Advice for Aspiring Educators and Stylists

32:13 Closing Thoughts and Where to Find Erin

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In this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the use of lead magnets, and leveraging reviews for SEO. Claire also introduces her email marketing course and VIP service for salon owners seeking to elevate their business through strategic email campaigns.

00:09 Background and Journey into the Beauty Industry

02:11 The Impact of Modern Marketing Strategies on the Beauty Industry

03:04 The Role of Email Marketing in a Hairstylist's Business

07:00 The Power of Automated Email Marketing

09:49 The Value of Lead Magnets in Business

13:07 The Impact of Email Marketing on Business Revenue and Client Retention

16:08 The Importance of Reviews and SEO in Business Growth

19:55 Getting Started with Email Marketing

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In the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate how creating an excellent client experience reduces the likelihood of last-minute cancellations. A major point is to ensure that the implemented policies are fair and equitably enforced.

00:00 Introduction: Reducing Last Minute Cancellations

01:37 The Emotional Impact of Cancellations

02:12 The Shift in Cancellation Policies

02:58 The Current State of Cancellations and No Shows

05:44 The Importance of Having a Cancellation Policy

06:48 The Power of Regularly Communicating Policies

09:37 The Consequences of Not Communicating Policies

11:10 The Long Term Impact of Charging Cancellation Fees

20:07 The Importance of Fair Policies

21:18 When to Charge a Cancellation Fee

22:33 Reducing Last Minute Cancellations

23:32 Setting Up Policies and Systems

24:29 Streamlining the Client Experience

25:37 Preventing Last Minute Cancellations

28:29 Handling Deposits and Rescheduling

30:44 Balancing Business and Human Emotions

36:10 Creating an Excellent Client Experience

38:05 Final Thoughts and Advice