Earlier this week, George rolled out probably one of the most epic Why Go HubSpot guides for growing businesses I’ve ever seen. In it, he not only make the business case for HubSpot by discussing the platform’s potential overall, you also provide a thorough overview of the promise and features of each hub — as well as your thoughts on why each Hub is such a powerful driver for sustainable growth for a business.

💥 Related HubSpot Resources:

• Why Go HubSpot? Ultimate Business Growth Guide
• Why Go HubSpot Operations Hub?

Here’s where it gets interesting, though. It’s been a good long while since we discussed HubSpot Operations Hub. But this guide brought the topic back up in our conversations this week.

Specifically the fact that, while this Hub has been around since 2021, we still see confusion all across the Big Orange Sprocketverse about what the HubSpot Operations Hub is, what we mean when we say “operations,” and who is actually responsible for operations.

In This Episode

This week, George, Liz, and Max discuss the HubSpot Operations Hub and the importance of operations in business. They highlight the confusion around the definition of operations and the misconceptions associated with it. They emphasize that the Operations Hub is a set of tools that improve data hygiene, automate processes, and streamline operations across multiple hubs.

💥 Go Deeper: How Have Inbound + HubSpot Changed?

They talked about the significance of data quality and proper formatting in operations. The conversation explores the role of operations in supporting growth and the need for businesses to master operational processes. They also discussed the confusion around HubSpot Operations Hub and the importance of having a clear definition of business operations. This highlighted the need for someone to be responsible for operations and the role of Operations Hub in streamlining processes and automating operational needs.

Keywords

HubSpot Operations Hub, operations, data hygiene, automation, data quality, formatting, growth, operational processes, HubSpot Operations Hub, business operations, confusion, responsibility, data hygiene, custom coded workflows.

Key Takeaways

• The HubSpot Operations Hub is a set of tools that improve data hygiene, automate processes, and streamline operations across multiple hubs.
• Data quality and proper formatting are crucial in operations to ensure accurate and effective use of data.
• Operations play a significant role in supporting growth and improving business processes.
• Businesses need to master operational processes to achieve efficiency and effectiveness in marketing, sales, and service.
• The definition of operations can vary, leading to confusion and misconceptions about its role in business. There is confusion around HubSpot Operations Hub and the need for a clear definition of business operations.
• Someone needs to be responsible for operations and Operations Hub can streamline processes and automate operational needs.
• Operations Hub is suitable for those who require data hygiene, custom coded workflows, and extended functionality for their teams.
• Data hygiene and clean data should be a priority for businesses.
• Custom coded workflows can provide powerful automation and extend the functionality of HubSpot.

And so much more ...

Additional Resources

• Why Go HubSpot? Your Free Ultimate Business Growth Guide
• Why Go HubSpot Service Hub?
• What Is Customer Delight + Who Is Responsible?
• How Have Inbound + HubSpot Changed?

We’ve spent weeks deep-diving into the waters of HubSpot Content Hub from every conceivable angle, so that you understand how you can best harness its multimedia content, AI, brand voice, and CMS superpowers to attract and engage with the humans out there who desperately need your help.

But if you remember, dear HubSpotters, attracting and engaging are only two thirds of the HubSpot Flywheel that make growth magic for everyone possible. The other critical component is DELIGHT, particularly with your current customers. That's why I want you to take off your inbound hat for a moment and remember that, when we’re off the clock, we’re all consumers ourselves.

💥 Related HubSpot Resources:

• Why Go HubSpot? Your Free Ultimate Business Growth Guide
• Why Go HubSpot Service Hub?
• What Is Customer Delight + Who Is Responsible?

And you know what I freakin’ hate? That moment when I can feel myself leaving the sales team, and all the people who were bending over backward to earn my trust and my money … and being handed off to service delivery, where I now feel like nothing more than a number. Because a brand only cared about me until they got me to agree to become a customer. Big ick.

That’s why today’s conversation matters right?

We don’t want the humans we serve feeling that way. And since we first had conversations on this podcast about customer delight – what it is and who’s responsible for it (ep. 9) – and the HubSpot Service Hub (ep. 10), a lot has changed in terms of the tactics and tools we use to make DELIGHTION MAGIC.

Key Takeaways
Why is delight is so essential to the HubSpot Flywheel and the journey we take our customers on as they work with us?

• What do most inbound organizations (even the most well-meaning ones!) get wrong about what customer delight is and how to do it well?
• Spoiler alert! A lot of organizations think customer delight is keeping the customer from being angry. It goes beyond that. To quote one of my favorite movies, “The only difference between ordinary and extraordinary, is just that little bit extra.”
• What are the mindsets folks need to embrace and possess with HubSpot Service Hub?
• What are the new HubSpot Service Hub updates we're the most excited about?
• What are the HubSpot Service Hub BETAs we encourage others to check out?
• What are the best ways to stay on top of HubSpot Service Hub updates – or, quite frankly, any of the hubs? There are so many updates happening due to the expansive nature of HubSpot, that sometimes staying in the loop can feel impossible!

And so much more ...

Additional Resources

• Why Go HubSpot? Your Free Ultimate Business Growth Guide
• Why Go HubSpot Service Hub?
• What Is Customer Delight + Who Is Responsible?
• How Have Inbound + HubSpot Changed?