Have you ever gone to an event and just knew it was going to be life-changing? That is how I felt after leaving my dear friend Mike Ganino’s Mike Drop Era retreat in New York City.

I knew I had to record a podcast for you where I unpacked my notes and take-aways. In this raw (and sometimes messy) episode - I recapped my key takeaways from the event, which featured dynamic discussions on storytelling, personal branding, and the power of intentional communication with Mike and three expert guest speakers.

Stories build connections - and I am so excited to share some insights I learned on how storytelling captivates your audience. I share tips from:

• Marisa Corcoran about the art of copywriting and how giving your content a unique name can clarify your message.
• Laura Gassner Otting and the strategies for gaining ultimate control over your content to connect freely and authentically with your audience.
• Erica Reitman on creating a 'category of one'—establishing a personal brand so distinct, no one could possibly confuse you with anyone else.

Whether you’re looking to refine your brand or enhance your storytelling techniques, I hope you enjoy listening to my takeaways - and behind the scenes of this incredibly AWESOME event!

At the end of the day it reminded me of the power of being “in the room where it happens” - there is so much magic that happens in a small group mastermind!

P.S. We have a few spots left for our #GetSocialSmart Vegas Mastermind this Fall - we’d love to have you there - check out the details here!

Additional links:

• Let's connect on Instagram!
• Mike Ganino on Instagram
• Erica Reitman on Instagram
• Marisa Corcoran on Instagram
• Laura Gassner Otting on Instagram
• #GetSocialSmart Academy
• #GetSocialSmart Mastermind

Happy June! This month is all about working hard and playing hard. I am sharing some behind-the-scenes of our recent family vacation to Yellowstone (amazing!!) and a sneak-peek into what is coming up with our business and classes this summer. Lots of exciting things in the works! Would love to hear from you once you take a listen - DM me @katielance

Additional links:

• LinkedIn Masterclass
• Yellowstone pics and videos
• Academy waitlist
• Facebook Masterclass
• Vegas Mastermind in November
• Katie’s YouTube channel

Kindness counts, right? We just got back from NYC, and I am excited to share a bit about our trip, the kindness we experienced, some of the fun things we did and a few lessons along the way this month.

I am also excited to also share some ‘wins’ for the month, what I am reading and specifically, this episode - I am going to encourage you to find the helpers in your life. Life and business are too tough to do alone, am I right?

Grab a cup of coffee of your favorite beverage and hear me dish about the month, some behind-the-scenes of life and business and more.

I hope you enjoy the show! Would love to hear from you - message me over on Instagram if this resonates with you @katielance

Additional links:

• YouTube Masterclass (replay)
• “Find the Helpers” (book)
• Facebook Masterclass
• Vegas Mastermind
• HAR Tech Summit
• Let’s connect!

Grab a cup of coffee and let’s chat! In our latest podcast episode, we talk about March and reflect on a common theme for me: working hard and playing hard!

I am excited in this episode to share some wins and insights from the road, meaningful family moments, some of my favorite books I read this month, and what is coming up including our 2024 Mastermind! Take a listen and then let me know what you think - would love to hear from you!

Additional links:

• YouTube Masterclass
• 2024 #GetSocialSmart Mastermind
• My YouTube Channel
• My Instagram
• I'll Be There for You: The One about Friends
• Burn Book: A Tech Love Story

Happy March! Grab a cup of coffee or your favorite beverage and let’s catch up!

In this episode I share what I’m listening to this month, what I am reading, how I am tracking ‘wins’ this year, tech tools I am using for better videos, insight on wine and customer service, and a sneak-peek into what’s next in 2024!

Would love to hear from you if you enjoy this episode - DM me on IG @katielance

Additional links:

• Billy Joel, “Turn the Lights Back On”
• Conversations That Matter (book)
• Katie’s interview with Leslie Appleton-Young
• Ringlight/tripod
• iPhone mic
• Teleprompter app
• ChatGPT Masterclass
• Katie’s 6-Week Coaching

Happy February! In this episode I share a life and business update including some exciting things we are working on this month, thoughts around change, what I’m reading and more! Would love to hear from you if you enjoy this episode - DM me on IG @katielance

Additional links:

Instagram Challenge: katielance.com/challenge

Instagram Masterclass: katielance.com/masterclass

My slides from Inman: katielance.com/ICNY

YouTube channel: https://www.youtube.com/katielanceconsulting

Smart Brevity book: https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/B0B5YCYCZF/

Happy new year! I am excited to share some updates and things we are working on for 2024 in our business and life. Take a listen and let us know what you think. DM me on Instagram @katielance with your questions or thoughts!

Subscribe to our YouTube channel here.

Signup for the #GetSocialSmart Academy before the end of January: katielance.com/academy

Are you a real estate professional looking to dominate the digital landscape in 2024?

My latest podcast and YouTube video is your ultimate guide to crafting and implementing a winning social media strategy that's both efficient and effective.

Learn how to implement a 2024 social media strategy by using the following tips:

• Content is King: Dive deep into the significance of balancing content creation with engagement, ensuring your brand stands out. If you need a refresher on planning, don't miss our 'Social Media Planning for Real Estate' video linked below!
• Tech to the Rescue: Embrace the power of cutting-edge tools like Meta Business Suite, Hootsuite, Later.com, and Repurpose.io to streamline your workflow and save precious time.
• Strategic Distribution: Learn how to design a clear and concise content distribution plan that ensures your content reaches your target audience, driving leads and sales.

Join me as I unpack these topics with actionable tips and industry insights tailored for real estate success. This podcast is perfect for agents and brokers eager to elevate their online presence and connect with clients in a meaningful way.

Equip yourself with the knowledge to harness the latest in social media for real estate.

Let's get your social media strategy on track for 2024!

Additional links:

• Watch this on YouTube
• Mastermind Waitlist
• Join the #GetSocialSmart Academy